PUBLISHER: Grand View Research | PRODUCT CODE: 1610032
PUBLISHER: Grand View Research | PRODUCT CODE: 1610032
The global women's health app market size is estimated to reach USD 12.87 billion by 2030, expanding at a CAGR of 17.78% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising adoption of mHealth apps, rising prevalence of OA, and an increasing number of smartphone users are expected to drive the market growth. Furthermore, rising government initiatives and programs aimed at integrating smart healthcare solutions into the healthcare sector are contributing to the market expansion. Market players are implementing applications that focus on specific aspects of women's health. For example, in September 2020, Health & Her Ltd. launched an app to help users navigate menopause.
The app helps in managing the menopausal journey through period tracking, symptom assessments, supplement reminders, exercise suggestions, information, and advice from medical experts. The outbreak of the COVID-19 pandemic has boosted the adoption of digital technologies around the world. Consumers are increasingly choosing health-related digital services, driving mHealth apps adoption among the population. The pandemic surged the demand for fitness, mental care, and pregnancy & postpartum care apps owing to the cancellations or delays in physician's appointments and the risk of infection. Pregnant and new mothers started using pregnancy and postnatal recovery apps to track their health and clear their doubts. Furthermore, rising investment in innovative technologies and startup businesses are likely to favor the growth of the market.