Women's Health App Global Market Report 2024

Description

A women's health app is a digital tool or application designed to assist women in tracking various aspects of their health, focusing on fertility tracking, menopause management, fitness, nutrition, mental well-being, and more. These apps aim to empower women by offering accessible, personalized, and convenient tools and resources to proactively manage their health.

The primary types of women's health apps include menstrual health, pregnancy monitoring, fertility monitoring, breastfeeding management, gynecological health, and others. Menstrual health apps help women track their menstrual cycles, symptoms, and overall reproductive health. These apps can be accessed through smartphones, tablets, and other devices. Women of various age groups, including adolescents, adults, and geriatrics, use women's health apps for a range of applications such as general healthcare and fitness, reproductive health, lifestyle management, disease management, and more.

The women's health app market research report is one of a series of new reports from The Business Research Company that provides women's health app market statistics, including the women's health app industry global market size, regional shares, competitors with women's health app market share, detailed women's health app market segments, market trends, and opportunities, and any further data you may need to thrive in the women's health app industry. This women's health app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The women's health app market size has grown exponentially in recent years. It will grow from $3.80 billion in 2023 to $4.68 billion in 2024 at a compound annual growth rate (CAGR) of 23.1%. Historical growth can be attributed to increased awareness, a rise in internet penetration, changes in lifestyles, increased healthcare costs, and government initiatives.

The women's health app market size is expected to see exponential growth in the next few years. It will grow to $10.84 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. Forecasted growth can be attributed to personalization and customization, integration with wearable devices, telemedicine, and remote monitoring, a focus on mental health, and improvements in healthcare access and equity. Major trends in this forecast period include fertility tracking and pregnancy support, menopause management, community and social support features, data privacy and security enhancements, and evidence-based content and services.

The increasing adoption of smartphones is set to drive the expansion of the women's health app market in the coming years. Smartphones, which integrate computer functionalities with cellular capabilities, are witnessing growth due to ongoing technological advancements, reduced costs, the rise of digital services, and global urbanization trends. These devices empower women to access health information, monitor their health metrics, and utilize health apps at their convenience. Additionally, smartphones grant access to a wealth of educational resources such as articles, videos, podcasts, and online communities focused on women's health topics. For instance, data from ConsumerAffairs in March 2024 revealed a surge in smartphone ownership in the US, reaching 92% in 2023 from 86% in 2022. Furthermore, it was projected that American adults would spend over 4.5 hours daily on their mobile devices in 2024. Consequently, the increased adoption of smartphones is fueling the growth of the women's health app market.

Leading companies in this market are innovating by developing advanced products such as smart rings to cater better to customers' needs. Smart rings, compact wearable electronic devices blending mobile technology with convenient features, can monitor physical activity, steps, calories, and sleep patterns, assisting women in maintaining an active and healthy lifestyle. For example, in January 2024, Movano Health introduced the 'Evie' smart ring, the first of its kind tailored for women's health. The Evie Ring offers medical-grade health data translated into personalized insights via a mobile app. It aims to revolutionize women's health tracking with a female-centric design, specialized data interpretation, and AI-driven trend analysis.

In August 2021, Laboratory Corporation of America Holdings acquired Ovia Health, an undisclosed deal that will synergize both companies' strengths to expand reach, enhance content, and innovate approaches for promoting holistic women's health. Ovia Health, a digital health platform provider, brings valuable capabilities to this partnership.

Major companies operating in the women's health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.

North America was the largest region in the women's health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the women's health app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The women's health app market includes revenues earned by entities providing services, such as period tracking, symptom monitoring, fertility predictions, health reminders, and pregnancy tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Women's Health App Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on women's health app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for women's health app? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The women's health app market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Menstrual Health; Pregnancy Monitoring; Fertility Monitoring; Breastfeeding Management; Gynecological Health; Other Types
2) By Modality: Smartphone; Tablet; Other Modalities
3) By Age: Adolescent; Adult; Geriatric
4) By Application: General Healthcare And Fitness; Reproductive Health; Lifestyle Management; Disease Management; Other Applications
Companies Mentioned: Apple Inc.; Fitbit Inc.; Babylon Health; Emme Inc.; DotDash
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r18263

1. Executive Summary

2. Women's Health App Market Characteristics

3. Women's Health App Market Trends And Strategies

4. Women's Health App Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Women's Health App Market Size and Growth

5.1. Global Women's Health App Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Women's Health App Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Women's Health App Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Women's Health App Market Segmentation

6.1. Global Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Menstrual Health
Pregnancy Monitoring
Fertility Monitoring
Breastfeeding Management
Gynecological Health
Other Types
6.2. Global Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Smartphone
Tablet
Other Modalities
6.3. Global Women's Health App Market, Segmentation By Age, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Adolescent
Adult
Geriatric
6.4. Global Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
General Healthcare And Fitness
Reproductive Health
Lifestyle Management
Disease Management
Other Applications

7. Women's Health App Market Regional And Country Analysis

7.1. Global Women's Health App Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Women's Health App Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Women's Health App Market

8.1. Asia-Pacific Women's Health App Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Women's Health App Market

9.1. China Women's Health App Market Overview
9.2. China Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Women's Health App Market

10.1. India Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Women's Health App Market

11.1. Japan Women's Health App Market Overview
11.2. Japan Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Women's Health App Market

12.1. Australia Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Women's Health App Market

13.1. Indonesia Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Women's Health App Market

14.1. South Korea Women's Health App Market Overview
14.2. South Korea Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Women's Health App Market

15.1. Western Europe Women's Health App Market Overview
15.2. Western Europe Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Women's Health App Market

16.1. UK Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Women's Health App Market

17.1. Germany Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Women's Health App Market

18.1. France Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Women's Health App Market

19.1. Italy Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Women's Health App Market

20.1. Spain Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Women's Health App Market

21.1. Eastern Europe Women's Health App Market Overview
21.2. Eastern Europe Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Women's Health App Market

22.1. Russia Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Women's Health App Market

23.1. North America Women's Health App Market Overview
23.2. North America Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Women's Health App Market

24.1. USA Women's Health App Market Overview
24.2. USA Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Women's Health App Market

25.1. Canada Women's Health App Market Overview
25.2. Canada Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Women's Health App Market

26.1. South America Women's Health App Market Overview
26.2. South America Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Women's Health App Market

27.1. Brazil Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Women's Health App Market

28.1. Middle East Women's Health App Market Overview
28.2. Middle East Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Women's Health App Market

29.1. Africa Women's Health App Market Overview
29.2. Africa Women's Health App Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Women's Health App Market, Segmentation By Modality, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Women's Health App Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Women's Health App Market Competitive Landscape And Company Profiles

30.1. Women's Health App Market Competitive Landscape
30.2. Women's Health App Market Company Profiles
- 30.2.1. Apple Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Fitbit Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Babylon Health
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Emme Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. DotDash
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Women's Health App Market Other Major And Innovative Companies

31.1. Gladstone International Ltd.
31.2. Flo Health Inc.
31.3. Withings Health Solutions
31.4. Nurx Inc.
31.5. Peanut App Ltd.
31.6. Natural Cycles Nordic AB
31.7. Wildflower Health
31.8. HelloBaby Inc.
31.9. Rosy Wellness Inc.
31.10. Clue Inc.
31.11. Evvy Inc.
31.12. Kindara Inc.
31.13. Ava AG
31.14. Femtech Collective Inc.
31.15. FertilityIQ

32. Global Women's Health App Market Competitive Benchmarking

33. Global Women's Health App Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Women's Health App Market

35. Women's Health App Market Future Outlook and Potential Analysis

35.1 Women's Health App Market In 2028 - Countries Offering Most New Opportunities
35.2 Women's Health App Market In 2028 - Segments Offering Most New Opportunities
35.3 Women's Health App Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer