PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1584592
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1584592
United States Nutritional Supplements Market, By Form; By Product Type; By Age Group; By Distribution Channel, Trend Analysis, Competitive Landscape & Forecast, 2019-2030
United States Nutritional Supplements Market Size Expands at Healthy 6.5% CAGR to Touch USD 265 Million by 2030
United States Nutritional Supplements Market is thriving due to growing health awareness and fitness trends among increasingly aging population, a rising demand for personalized nutrition, and a heightened focus on preventive healthcare solutions.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Nutritional Supplements Market size by value at USD 170.40 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Nutritional Supplements Market size to expand at a CAGR of 6.50% reaching a value of USD 264.90 million by 2030. United States Nutritional Supplements Market is driven by rising health awareness, an increasing demand for personalized nutrition, and the growing aging population seeking preventive healthcare. Additionally, the popularity of fitness and wellness trends, along with expanding e-commerce platforms, has fueled supplement accessibility. The market also benefits from innovations in product formulations, such as plant-based and organic supplements, addressing consumer preferences for clean-label and natural products. The COVID-19 pandemic further boosted demand for immunity-boosting supplements, strengthening the growth of United States Nutritional Supplements Market.
Opportunity - Development of New and Innovative Nutritional Supplements
United States Nutritional Supplements Market is witnessing growth due to the continuous development of innovative products tailored to specific health needs. Companies are introducing supplements with enhanced bioavailability, personalized formulations, and advanced delivery systems like gummies, powders, and liquids. An increasing consumer demand for plant-based, organic, and clean-label supplements further drives innovation. Additionally, scientific advancements and research into functional ingredients, such as probiotics, adaptogens, and nootropics, are contributing to the expansion of the market.
Impact of Escalating Geopolitical Tensions on United States Nutritional Supplements Market
Escalating geopolitical tensions could impact the development of innovative nutritional supplements and their launch in the United States Nutritional Supplements Market by disrupting global supply chains, leading to shortages of key ingredients and raw materials. Heightened tariffs, trade restrictions, and political instability increase production costs and delay research and development timelines. Additionally, regulatory uncertainties and strained international collaborations hinder innovation. These factors force manufacturers to seek domestic alternatives, potentially limiting the diversity of ingredients and slowing down the introduction of cutting-edge nutritional products.
E-commerce Leading Distribution Channel in the US Market
The E-commerce segment accounts for the largest market share of United States Nutritional Supplements Market by distribution channel. The growth of e-commerce sector in the market is expected to be driven by consumer preference for the convenience of online shopping, a wider variety of product choices, and competitive pricing. E-commerce platforms provide easy access to detailed product information and customer reviews, further encouraging online purchases. While supermarkets and pharmacies remain significant, the rapid expansion of digital retailing has positioned E-commerce as the leading channel in United States Nutritional Supplements Market.
Competitive Landscape
United States Nutritional Supplements Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Amway, Herbalife, Abbott Laboratories, Pfizer, Glanbia, Cargill, Bayer, Archer-Daniels-Midland, DuPont-de-Nemours, and Nestle. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in United States Nutritional Supplements Market.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Nutritional Supplements Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Nutritional Supplements Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. United States Nutritional Supplements Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Rising prevalence of lifestyle diseases
- 3.2.1.2. Rising health awareness
- 3.2.1.3. Growing geriatric population
- 3.2.2. Restraints
- 3.2.2.1. High cost of nutritional supplements
- 3.2.2.2. Lack of awareness about the benefits of nutritional supplements
- 3.2.3. Opportunities
- 3.2.3.1. Development of new and innovative nutritional supplements
- 3.2.3.2. Expansion of the e-commerce market for nutritional supplements
- 3.2.4. Challenges
- 3.2.4.1. Counterfeit and substandard products
- 3.2.4.2. Lack of government support for the nutritional supplements industry
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
4. United States Nutritional Supplements Market: Marketing Strategies
5. United States Nutritional Supplements Market: Pricing Analysis
6. United States Nutritional Supplements Market Overview
- 6.1. Market Size & Forecast, 2019-2030
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Form
- 6.2.1.1. Powder
- 6.2.1.2. Tablets
- 6.2.1.3. Capsules
- 6.2.1.4. Liquid
- 6.2.1.5. Soft gels
- 6.2.1.6. Others
- 6.2.2. By Product Type
- 6.2.2.1. Sports Nutrition
- 6.2.2.2. Dietary Supplements
- 6.2.2.3. Fat Burner
- 6.2.2.4. Functional Food
- 6.2.2.5. Others
- 6.2.3. By Age Group
- 6.2.3.1. Kids
- 6.2.3.2. Adults
- 6.2.3.3. Geriatric
- 6.2.4. By Distribution Channel
- 6.2.4.1. Supermarkets/Hypermarkets
- 6.2.4.2. Specialty Stores
- 6.2.4.3. Pharmacies
- 6.2.4.4. E-commerce
- 6.2.4.5. Others
- 6.2.1. By Form
7. Competitive Landscape
- 7.1. List of Key Players and Their Offerings
- 7.2. United States Nutritional Supplements Company Market Share Analysis, 2023
- 7.3. Competitive Benchmarking, By Operating Parameters
- 7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on United States Nutritional Supplements Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- 9.1. Amway
- 9.2. Herbalife
- 9.3. Abbott Laboratories
- 9.4. Pfizer
- 9.5. Glanbia
- 9.6. Cargill
- 9.7. Bayer
- 9.8. Archer-Daniels-Midland
- 9.9. DuPont-de-Nemours
- 9.10. Nestle
- 9.11. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
- 11.1. Qualitative Research
- 11.1.1. Primary & Secondary Research
- 11.2. Quantitative Research
- 11.3. Market Breakdown & Data Triangulation
- 11.3.1. Secondary Research
- 11.3.2. Primary Research
- 11.4. Breakdown of Primary Research Respondents, By Country
- 11.5. Assumptions & Limitations
12. *Financial information of non-listed companies can be provided as per availability.
13. **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
- Figure 1 United States Nutritional Supplements Segmentation
- Figure 2 United States Nutritional Supplements Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 United States Nutritional Supplements Market Size, By Value (USD Million), 2019-2030
- Figure 5 United States Nutritional Supplements Market Share, By From, By Value, 2019-2030
- Figure 6 United States Nutritional Supplements Market Share, By Product Type, By Value, 2019-2030
- Figure 7 United States Nutritional Supplements Market Share, By Age Group, By Value, 2019-2030
- Figure 8 United States Nutritional Supplements Market Share, By Distribution Channel, By Value, 2019-2030
List of Tables
- Table 1 United States Nutritional Supplements Market Size, By Value (USD Million), 2019-2030
- Table 2 United States Nutritional Supplements Market Size, By From, By Value, 2019-2030
- Table 3 United States Nutritional Supplements Market Size, By Product Type, By Value, 2019-2030
- Table 4 United States Nutritional Supplements Market Size, By Age Group, By Value, 2019-2030
- Table 5 United States Nutritional Supplements Market Size, By Distribution Channel, By Value, 2019-2030
- Table 6 Amway Company Overview
- Table 7 Amway Financial Overview
- Table 8 Herbalife Company Overview
- Table 9 Herbalife Financial Overview
- Table 10 Abbott Laboratories Company Overview
- Table 11 Abbott Laboratories Financial Overview
- Table 12 Pfizer Company Overview
- Table 13 Pfizer Financial Overview
- Table 14 Glanbia Company Overview
- Table 15 Glanbia Financial Overview
- Table 16 Cargill Company Overview
- Table 17 Cargill Financial Overview
- Table 18 Bayer Company Overview
- Table 19 Bayer Financial Overview
- Table 20 Archer-Daniels-Midland Company Overview
- Table 21 Archer-Daniels-Midland Financial Overview
- Table 22 DuPont-de-Nemours Company Overview
- Table 23 DuPont-de-Nemours Financial Overview
- Table 24 Nestle Company Overview
- Table 25 Nestle Financial Overview
