Australia and New Zealand Nutritional Supplements Market; By Product Type; By Age Group; By Distribution Channel, Trend Analysis, Competitive Landscape & Forecast, 2019-2030

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Australia & New Zealand Nutritional Supplements Market Booming to Surpass USD 9.7 Billion by 2030

Australia & New Zealand Nutritional Supplements Market is flourishing because of a heightened focus on the management of rising prevalence of lifestyle diseases and growing awareness about health and wellness.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Australia & New Zealand Nutritional Supplements Market size at USD 5.38 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Australia & New Zealand Nutritional Supplements Market size to expand at a CAGR of 9.10% reaching a value of USD 9.72 billion by 2030. Growing health consciousness among consumers and the increasing incidence of many non-communicable illnesses as a result of unhealthy eating and lifestyle choices are major growth factors for Australia & New Zealand Nutritional Supplements Market. The COVID-19 pandemic hastened the country's supplement adoption rate, contributing to the broader expansion of Australia & New Zealand Nutritional Supplements Market.

Opportunity - Increasing Demand for Supplements Post COVID-19 Pandemic

The COVID-19 pandemic played a crucial role in accelerating the adoption of nutritional supplements across Australia & New Zealand. The high rate of virus contraction, especially among people with weak immunity resulted in increased health-consciousness. During the COVID-19 pandemic, people of all ages were affected by numerous illnesses, and the effects were severe owing to viral infection. Despite a lack of earlier proof that immunity-boosting supplements prevent viral infection, demand for them skyrocketed during the COVID-19 pandemic.

Impact of Escalating Geopolitical Tensions on Australia & New Zealand Nutritional Supplements Market

The escalating geopolitical tensions negatively impact the growth of Australia & New Zealand Nutritional Supplements Market. Conflicts between nations over geopolitics interrupt supply chains, which has an immediate impact on the price and availability of raw materials required to make nutritional supplements. In addition to creating logistical difficulties for the market, these tensions obstruct transport routes, resulting in delays and higher shipping prices. Geopolitical tensions may also lead to new trade restrictions or tariffs being implemented by nations, which might have an effect on the import and export of nutritional supplements within the area. Due to market volatility and slowdown, they may also discourage investors from making investments.

E-commerce Distribution Channel to Grow at Fastest CAGR

Over the projected period, it is expected that the e-commerce segment will grow at the fastest rate in Australia & New Zealand Nutritional Supplements Market. Post the COVID-19 pandemic, demand for nutritional supplements through online pharmacies and platforms surged since they provided doorstep delivery of goods and the ease of making payments online. The growing e-commerce business is expected to be driven by the growing popularity of e-commerce sales among working people, who lead hectic lifestyles. The other major distribution channels in Australia & New Zealand Nutritional Supplements Market include supermarkets/hypermarkets, specialty stores, and pharmacies segments.

Competitive Landscape

Australia & New Zealand Nutritional Supplements Market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Nestle, Blackmores, Swisse, Nature's Way, Bioglan, Healtheries, Comvita, Nuzest, Horleys, and Good Health. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and Australia & New Zealand Nutritional Supplements Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Australia & New Zealand Nutritional Supplements Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Product Code: BWC24712

1. Research Framework

1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

2. Executive Summary

3. Australia & New Zealand Nutritional Supplements Market Insights

3.1. Industry Value Chain Analysis
3.2. DROC Analysis
- 3.2.1. Growth Drivers
  - 3.2.1.1. Rising Prevalence of Lifestyle Diseases
  - 3.2.1.2. Rising Health Awareness
  - 3.2.1.3. Growing Geriatric Population
- 3.2.2. Restraints
  - 3.2.2.1. High Cost of Nutritional Supplements
  - 3.2.2.2. Lack of Awareness about the Benefits of Nutritional Supplements
- 3.2.3. Opportunities
  - 3.2.3.1. Development of New and Innovative Nutritional Supplements
  - 3.2.3.2. Expansion of the E-Commerce Market for Nutritional Supplements
- 3.2.4. Challenges
  - 3.2.4.1. Counterfeit and Substandard Products
  - 3.2.4.2. Lack of Government Support for the Nutritional Supplements Industry
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry

4. Australia & New Zealand Nutritional Supplements Market: Marketing Strategies

5. Australia & New Zealand Nutritional Supplements Market: Pricing Analysis

6. Australia & New Zealand Nutritional Supplements Market Overview

6.1. Market Size & Forecast, 2019-2030
- 6.1.1. By Value (USD Billion)
6.2. Market Share & Forecast
- 6.2.1. By Form
  - 6.2.1.1. Powder
  - 6.2.1.2. Tablets
  - 6.2.1.3. Capsules
  - 6.2.1.4. Liquid
  - 6.2.1.5. Soft gels
  - 6.2.1.6. Others
- 6.2.2. By Product Type
  - 6.2.2.1. Sports Nutrition
  - 6.2.2.2. Dietary Supplements
  - 6.2.2.3. Fat Burner
  - 6.2.2.4. Functional Food
  - 6.2.2.5. Others
- 6.2.3. By Age Group
  - 6.2.3.1. Kids
  - 6.2.3.2. Adults
  - 6.2.3.3. Geriatric
- 6.2.4. By Distribution Channel
  - 6.2.4.1. Supermarkets/Hypermarkets
  - 6.2.4.2. Specialty Stores
  - 6.2.4.3. Pharmacies
  - 6.2.4.4. E-commerce
  - 6.2.4.5. Others

7. Competitive Landscape

7.1. List of Key Players and Their Offerings
7.2. Australia & New Zealand Nutritional Supplements Company Market Share Analysis, 2023
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

8. Impact of Escalating Geopolitical Tensions on Australia & New Zealand Nutritional Supplements Market

9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

9.1. Nestle
9.2. Blackmores
9.3. Swisse
9.4. Nature's Way
9.5. Bioglan
9.6. Healtheries
9.7. Comvita
9.8. Nuzest
9.9. Horleys
9.10. Good Health
9.11. Other Prominent Players

10. Key Strategic Recommendations

11. Research Methodology

11.1. Qualitative Research
- 11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
- 11.3.1. Secondary Research
- 11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents, By Country
11.5. Assumptions & Limitations

12. *Financial information of non-listed companies can be provided as per availability.

13. **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.