PUBLISHER: Grand View Research | PRODUCT CODE: 1630918
PUBLISHER: Grand View Research | PRODUCT CODE: 1630918
The U.S. nutritional supplements market size was valued at USD 112.6 billion in 2024 and is anticipated to grow at a CAGR of 4.9% from 2025 to 2030. The growing awareness and prioritization of health and wellness among consumers fuels the demand for nutritional supplements. This includes approaching proactive ways such as improving their well-being, which leads to purchasing supplements that address nutritional deficiencies and obesity and enhance immunity, energy levels, and mental health. E-commerce has become a significant distribution channel, allowing consumers an easier access to a wide range of products. Therefore, the market is poised for substantial expansion as consumer awareness of health and preventive care continues to rise.
The prevalence of chronic health conditions, such as heart disease, diabetes, and obesity, is rising globally. As these conditions have become more common, people are turning to supplements as a preventive or complementary approach to traditional medical treatments. Nutritional supplements are increasingly perceived as a way to manage and prevent health issues, especially among those looking to avoid medications or seek natural alternatives. The aging population in the U.S. has contributed to the growing demand for supplements. Adults require extra nutritional support for bone, joint, cognitive, and heart health. The need for supplements to maintain vitality and manage age-related conditions is increasing with demand.
Concerns such as immunity and overall health are making individuals shift their focus toward supplements to bolster their immune systems and protect against illnesses. This results in the demand for immune-supporting supplements, such as Vitamin C, D, and zinc, accelerating market growth. For instance, in 2023, a recent survey revealed that most adults in the U.S. use dietary supplements, 58.5% of adults reported using at least one supplement, and a third of children and adolescents followed the same pattern.
According to the U.S. Food and Drug Administration, the dietary supplements are coordinated by the Human Foods Program's Office of Food Chemical Safety, Dietary Supplement, and Innovation. In addition, before the product is marketed, manufacturers and distributors are expected to evaluate the safety and labeling of their products and meet all the requirements amended by DSHEA and FDA regulations. The expansion of e-commerce has made nutritional supplements more accessible to a wider audience. Online shopping platforms provide consumers with a convenient way to purchase various supplements alongside expert recommendations, reviews, and competitive pricing. This ease of access, combined with social media influence and marketing, is expected to fuel the popularity of supplements among younger demographics, who are particularly influenced by wellness trends.
U.S. Nutritional Supplements Market Report Segmentation
This report forecasts revenue growth at country levels and analyzes the latest industry trends in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the U.S. nutritional supplements market report based on product, consumer group, formulation, sales channel, and application.