Africa MICE Industry by Event Type, Traveler, Service, and Sector, Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

The Africa MICE industry was valued at $10.50 billion in 2022 and is projected to reach $65.60 billion by 2032, growing at a CAGR of 17.0% during the forecast period. Meetings, Incentives, Conferences, and Exhibitions (MICE) is a subset of the tourism and hospitality industries that focuses on corporate events, conferences, and business gatherings. Every aspect of MICE reflects a distinct feature of this sector: "Meetings" refer to any organized gathering of people for a specified purpose, from small team meetings to large-scale conferences. "Incentives" are motivational programs or awards presented by businesses to staff or clients, typically in the form of vacation experiences or deluxe retreats.

"Conventions" are organized meetings when experts, professionals, or stakeholders get together to discuss recent developments, innovations, and issues. "Exhibitions" are trade exhibitions or showcases where businesses show off their offerings, services, or breakthroughs to a specific audience, creating networking possibilities and business connections. Globalization in business refers to change in a business from a company associated with a single country to one that operates in multiple countries. Leading business organizations, such as Toyota Motor Corporation, McDonald's, Wal-Mart stores Inc., and others, have started venturing beyond national boundaries to tap into more business opportunities.

Presently, these organizations are operating in a highly dynamic business environment. Multiple strategies are implemented, such as mergers & acquisitions of overseas companies, outsourcing of cheap raw materials & labor market, and others, to cope with the changing business dynamics and ensure continuous success of their firms. Moreover, low manufacturing costs and large market size offer an easy approach to achieving economies of scale and competitive edge. In addition, liberalization in market entry strategies in countries, such as Nigeria, Ghana, and others, encourages global business organizations to expand their market size.

The Africa MICE industry is segmented into event type, traveler, sector, service, and country. On the basis of event type, the market is divided into meetings, incentives, conventions, and exhibitions. By traveler, the market is segmented into domestic and international. On the basis of sector, the market is divided into construction & engineering, pharmaceutical & healthcare, agriculture, food & beverage, hospitality, IT, technology, & telecom, finance & insurance, and others. By service, the market is segmented into food, accommodation, airfare, and transportation. Country-wise, the market is analyzed South Africa, Namibia, Kenya, Tanzania, Uganda, Nigeria, Rwanda, UAE, Egypt, and Rest of Africa.).

Players operating in the Africa MICE industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Meetings and Incentives Worldwide, Inc, CWT, IBTM World, BI Worldwide, ITA Group, 360 Destination Group, ACCESS Destination Services, On Show Solutions, Giltedge Travel (Pty) Ltd., and African Agenda.

Key Benefits For Stakeholders

The study provides an in-depth analysis of the market with current and future trends to elucidate the imminent investment pockets.
Information regarding key drivers, restraints, and opportunities along with their impact analysis on the market is provided in the report.
Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
A quantitative analysis of the Africa MICE industry opportunities from 2022 to 2032 is provided to determine the market potential.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Key Segments

By Event Type

Meetings
Incentives
Conventions
Exhibitions

By Traveler

Domestic
International

By Sector

Construction and Engineering
Pharmaceutical and Healthcare
Agriculture, Food and Beverage
Hospitality
IT, Technology, And Telecom
Finance And Insurance
Others

By Service

Food
Accommodation
Airfare

Key Players

Meetings and Incentives Worldwide, Inc.
CWT
IBTM World
BI Worldwide
ITA Group
360 Destination Group
ACCESS Destination Services
On Show Solutions
Giltedge Travel (Pty) Ltd.
African Agenda

Product Code: A324267

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitution
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of competitive rivalry
3.4. Market Dynamics
- 3.4.1. Drivers
  - 3.4.1.1. Rapid growth in the travel and tourism industry
  - 3.4.1.2. Increase in globalization of businesses
  - 3.4.1.3. Rapid increase in SMEs
- 3.4.2. Restraints
  - 3.4.2.1. High operational cost associated with MICE events
  - 3.4.2.2. Rise in geopolitical and social uncertainties
- 3.4.3. Opportunities
  - 3.4.3.1. Infrastructural investment
3.5. Global MICE Industry, By Event Type
- 3.5.1. Meeting market size and forecast, by region
- 3.5.2. Incentives market size and forecast, by region
- 3.5.3. Conventions market size and forecast, by region
- 3.5.4. Exhibitions market size and forecast, by region
3.6. Number of Domestic and International MICE Travelers in Africa, 2022-2032
3.7. Impact of inflation on the Africa MICE industry and budgets of business travelers and organizers
3.8. Developments and Investments towards infrastructural development to boost MICE tourism in Africa, By Country

CHAPTER 4: AFRICA MICE INDUSTRY, BY EVENT TYPE

4.1. Market overview
- 4.1.1. Market size and forecast
4.2. Meetings
- 4.2.1. Key market trends, growth factors and opportunities
4.3. Incentives
- 4.3.1. Key market trends, growth factors and opportunities
4.4. Conventions
- 4.4.1. Key market trends, growth factors and opportunities
4.5. Exhibitions
- 4.5.1. Key market trends, growth factors and opportunities

CHAPTER 5: AFRICA MICE INDUSTRY, BY TRAVELER

5.1. Market overview
- 5.1.1. Market size and forecast
5.2. Domestic
- 5.2.1. Key market trends, growth factors and opportunities
5.3. International
- 5.3.1. Key market trends, growth factors and opportunities

CHAPTER 6: AFRICA MICE INDUSTRY, BY SECTOR

6.1. Market overview
- 6.1.1. Market size and forecast
6.2. Construction & Engineering
- 6.2.1. Key market trends, growth factors and opportunities
6.3. Pharmaceutical & Healthcare
- 6.3.1. Key market trends, growth factors and opportunities
6.4. Agriculture, Food & Beverages
- 6.4.1. Key market trends, growth factors and opportunities
6.5. Hospitality
- 6.5.1. Key market trends, growth factors and opportunities
6.6. IT, Technology, And Telecom
- 6.6.1. Key market trends, growth factors and opportunities
6.7. Finance And Insurance
- 6.7.1. Key market trends, growth factors and opportunities
6.8. Others
- 6.8.1. Key market trends, growth factors and opportunities

CHAPTER 7: AFRICA MICE INDUSTRY, BY SERVICE

7.1. Market overview
- 7.1.1. Market size and forecast
7.2. Food
- 7.2.1. Key market trends, growth factors and opportunities
7.3. Accommodation
- 7.3.1. Key market trends, growth factors and opportunities
7.4. Airfare
- 7.4.1. Key market trends, growth factors and opportunities
7.5. Transportation
- 7.5.1. Key market trends, growth factors and opportunities

CHAPTER 8: AFRICA MICE INDUSTRY

8.1. Market overview
- 8.1.1. Key market trends, growth factors, and opportunities
- 8.1.2. Africa Market size and forecast, by country
  - 8.1.2.1. South Africa
  - 8.1.2.1.1. Market size and forecast, by event type
  - 8.1.2.1.2. Market size and forecast, by traveler
  - 8.1.2.1.3. Market size and forecast, by sector
  - 8.1.2.1.4. Market size and forecast, by service
  - 8.1.2.2. Namibia
  - 8.1.2.2.1. Market size and forecast, by event type
  - 8.1.2.2.2. Market size and forecast, by traveler
  - 8.1.2.2.3. Market size and forecast, by sector
  - 8.1.2.2.4. Market size and forecast, by service
  - 8.1.2.3. Kenya
  - 8.1.2.3.1. Market size and forecast, by event type
  - 8.1.2.3.2. Market size and forecast, by traveler
  - 8.1.2.3.3. Market size and forecast, by sector
  - 8.1.2.3.4. Market size and forecast, by service
  - 8.1.2.4. Tanzania
  - 8.1.2.4.1. Market size and forecast, by event type
  - 8.1.2.4.2. Market size and forecast, by traveler
  - 8.1.2.4.3. Market size and forecast, by sector
  - 8.1.2.4.4. Market size and forecast, by service
  - 8.1.2.5. Uganda
  - 8.1.2.5.1. Market size and forecast, by event type
  - 8.1.2.5.2. Market size and forecast, by traveler
  - 8.1.2.5.3. Market size and forecast, by sector
  - 8.1.2.5.4. Market size and forecast, by service
  - 8.1.2.6. Nigeria
  - 8.1.2.6.1. Market size and forecast, by event type
  - 8.1.2.6.2. Market size and forecast, by traveler
  - 8.1.2.6.3. Market size and forecast, by sector
  - 8.1.2.6.4. Market size and forecast, by service
  - 8.1.2.7. Rwanda
  - 8.1.2.7.1. Market size and forecast, by event type
  - 8.1.2.7.2. Market size and forecast, by traveler
  - 8.1.2.7.3. Market size and forecast, by sector
  - 8.1.2.7.4. Market size and forecast, by service
  - 8.1.2.8. UAE
  - 8.1.2.8.1. Market size and forecast, by event type
  - 8.1.2.8.2. Market size and forecast, by traveler
  - 8.1.2.8.3. Market size and forecast, by sector
  - 8.1.2.8.4. Market size and forecast, by service
  - 8.1.2.9. Egypt
  - 8.1.2.9.1. Market size and forecast, by event type
  - 8.1.2.9.2. Market size and forecast, by traveler
  - 8.1.2.9.3. Market size and forecast, by sector
  - 8.1.2.9.4. Market size and forecast, by service
  - 8.1.2.10. Rest of Africa
  - 8.1.2.10.1. Market size and forecast, by event type
  - 8.1.2.10.2. Market size and forecast, by traveler
  - 8.1.2.10.3. Market size and forecast, by sector
  - 8.1.2.10.4. Market size and forecast, by service

CHAPTER 9: COMPETITION LANDSCAPE

9.1. Overview
9.2. Competitive dashboard
9.3. Competitive heat map
9.4. Product mapping
9.5. Top winning strategies
9.6. Top Player Positioning

CHAPTER 10: COMPANY PROFILES

10.1. MEETINGS AND INCENTIVES WORLDWIDE, INC
- 10.1.1. Company overview
- 10.1.2. Key Executives
- 10.1.3. Company snapshot
- 10.1.4. Operating business segments
- 10.1.5. Product portfolio
- 10.1.6. Key strategic moves and developments
10.2. CWT
- 10.2.1. Company overview
- 10.2.2. Key executives
- 10.2.3. Company snapshot
- 10.2.4. Operating business segments
- 10.2.5. Product portfolio
- 10.2.6. Key strategic moves and developments
10.3. IBTM WORLD
- 10.3.1. Company overview
- 10.3.2. Key Executives
- 10.3.3. Company snapshot
- 10.3.4. Operating business segments
- 10.3.5. Product portfolio
- 10.3.6. Key strategic moves and developments
10.4. BI WORLDWIDE
- 10.4.1. Company overview
- 10.4.2. Key Executives
- 10.4.3. Company snapshot
- 10.4.4. Operating business segments
- 10.4.5. Product portfolio
10.5. ITA GROUP
- 10.5.1. Company overview
- 10.5.2. Key Executives
- 10.5.3. Company snapshot
- 10.5.4. Operating business segments
- 10.5.5. Product portfolio
- 10.5.6. Key strategic moves and developments
10.6. 360 DESTINATION GROUP
- 10.6.1. Company overview
- 10.6.2. Key Executives
- 10.6.3. Company snapshot
- 10.6.4. Operating business segments
- 10.6.5. Product portfolio
10.7. ACCESS DESTINATION SERVICES
- 10.7.1. Company overview
- 10.7.2. Key Executives
- 10.7.3. Company snapshot
- 10.7.4. Operating business segments
- 10.7.5. Product portfolio
- 10.7.6. Key strategic moves and developments
10.8. ON SHOW SOLUTIONS
- 10.8.1. Company overview
- 10.8.2. Key Executives
- 10.8.3. Company snapshot
- 10.8.4. Operating business segments
- 10.8.5. Product portfolio
10.9. GILTEDGE TRAVEL (PTY) LTD.
- 10.9.1. Company overview
- 10.9.2. Key Executives
- 10.9.3. Company snapshot
- 10.9.4. Operating business segments
- 10.9.5. Product portfolio
10.10. AFRICAN AGENDA
- 10.10.1.Company overview
- 10.10.2.Key Executives
- 10.10.3.Company snapshot
- 10.10.4.Operating business segments
- 10.10.5.Product portfolio