Global MICE Market Research Report Information By Event Type, Booking Mode, and By Region

Description

List of Tables

Global MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

Market Overview

In 2023, the MICE Market Size was estimated to be USD 933.22 billion. The MICE market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.38% from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032 during the forecast period (2024-2032). The demand for processed MICE is being driven by the rapid advancement of technology in the present day. Technological advancements are a transformative force in the ever-evolving Global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market, reshaping the way events are conceptualized, planned, and experienced. The industry's growth and global significance have been significantly influenced by the integration of cutting-edge technologies, including mobile event applications, advanced event management software, and virtual and augmented reality (VR/AR).

Market segment insights

The MICE Market has been divided into four categories: Meetings, Incentives, Conferences, and Exhibitions, which are determined by the type of event.

The MICE Market has been divided into Online and Offline based on the Booking Mode.

Regional Perspectives

The MICE market in Europe constitutes the greatest market share at 44.56% in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.3%. Europe's rich historical significance, cultural diversity, and world-class infrastructure have established it as a cornerstone in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The continent has become a top destination for a diverse range of business events, drawing organizers, professionals, and delegates from all over the world.

North America is a dominant force in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry, with a mature and well-established market that is essential to the global corporate events landscape. The United States and Canada are among the most significant participants in this dynamic sector. They have established a reputation for hosting a variety of international conferences, exhibitions, and corporate events.

The Asia Pacific region has emerged as a dynamic and rapidly expanding participant in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The region's growing prominence in the business events sector is a result of the positioning of countries such as China, Japan, Singapore, and Australia as key destinations for international conferences and events.

The South American MICE market is a beneficiary of the growing globalization. South America becomes an appealing destination for hosting events that encourage international collaboration as businesses expand their operations and pursue new markets. The region's strategic geographic location between North America, Europe, and Asia makes it a convenient meeting point for professionals from around the globe.

Fueled by strategic investments, infrastructural development, and a dedication to establishing key destinations as global hubs for business events, the Middle East & Africa (MEA) region is currently experiencing a significant increase in Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) activities.

Major Players

Thai Airways International Public (Thailand), International Travel House Ltd. (India), MICE Service Groups (Switzerland), Cathay Pacific Airways Limited (China), MICE Hospitality (Singapore), GLOBAL MICE LTD (UK), Meetings and Incentives Worldwide, Inc. (USA), Creative Group, Inc (USA), and FCM Meetings & Events (Singapore) are among the key companies in the MICE market.

Product Code: MRFR/CR/10920-CR

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 Data Mining Process
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 Secondary Research data flow:
3.5 PRIMARY RESEARCH:
- 3.5.1 Primary Research DATA FLOW:
- 3.5.2 Primary Research: Number of Interviews conducted
- 3.5.3 Primary Research: Regional Coverage
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 Consumption & Net Trade Approach
- 3.6.2 Revenue Analysis Approach
3.7 DATA FORECASTING
- 3.7.1 Data forecasting Technique
3.8 DATA MODELING
- 3.8.1 microeconomic factor analysis:
- 3.8.2 Data modeling:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 Increasing technological advancements
- 4.2.2 Growing Corporate Demand for Employee Engagement
- 4.2.3 Rapid Globalization of Businesses
4.3 RESTRAINTS
- 4.3.1 Economic fluctuations and uncertainties pose a formidable restraint
- 4.3.2 The Impact of Geopolitical Instability on the MICE Industry
4.4 OPPORTUNITY
- 4.4.1 Rise of Sustainable Events
- 4.4.2 Emergence of Niche Markets
4.5 CHALLENGES
- 4.5.1 The Challenge of Hybrid Event Execution Complexity in the MICE Industry
4.6 TRENDS
- 4.6.1 Hybrid Event Evolution
- 4.6.2 Tech-Infused Experiences
- 4.6.3 Wellness and Sustainability Focus
4.7 STRATEGIC INSIGHTS
- 4.7.1 Technology UPDATE
- 4.7.2 Regional Markets to Lookout For
4.8 REGULATORY UPDATE
4.9 IMPACT ANALYSIS OF COVID-19
- 4.9.1 Impact on Overall Event Management Industry
  - 4.9.1.1 Economic Impact
- 4.9.2 Impact on global MICE market
- 4.9.3 Impact on the supply chain of MICE
- 4.9.4 Impact on Market Demand of MICE
  - 4.9.4.1 Impact Due to Restrictions/Lockdown
  - 4.9.4.2 Consumer Sentiments
- 4.9.5 Impact on Pricing of MICE
- 4.9.6 Consumer Behavior Analysis

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 Event Planning and Conceptualization
- 5.1.2 Venue Selection and Management
- 5.1.3 Participant Registration and Engagement
- 5.1.4 Technology Integration
5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 Suppliers of Event Equipment and Technology
- 5.2.2 Venue Providers
- 5.2.3 Hospitality and Catering Services
- 5.2.4 Technology Solution Providers
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 Bargaining Power of Suppliers
- 5.3.2 Bargaining Power of Buyers
- 5.3.3 Threat of New Entrants
- 5.3.4 Threat of Substitutes
- 5.3.5 Intensity of Rivalry

6 GLOBAL MICE MARKET, BY EVENT TYPE

6.1 INTRODUCTION
6.2 MEETINGS
6.3 INCENTIVES
6.4 CONFERENCES
- 6.4.1 Panel
- 6.4.2 Presentations
- 6.4.3 Speeches
- 6.4.4 Discussions
- 6.4.5 Others
6.5 EXHIBITIONS
- 6.5.1 Networking Events
- 6.5.2 Awards
- 6.5.3 New Business Pitches

7 GLOBAL MICE MARKET, BY BOOKING MODE

7.1 INTRODUCTION
7.2 ONLINE
7.3 OFFLINE

8 GLOBAL MICE MARKET, BY REGION

8.1 OVERVIEW
8.2 NORTH AMERICA
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 EUROPE
- 8.3.1 GERMANY
- 8.3.2 France
- 8.3.3 UK
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 rest of Europe
8.4 ASIA PACIFIC
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 South korea
- 8.4.5 rest of Asia Pacific
8.5 SOUTH AMERICA
- 8.5.1 Brazil
- 8.5.2 Argetina
- 8.5.3 Rest of South America
8.6 MEA
- 8.6.1 GCC Countries
- 8.6.2 Turkey
- 8.6.3 Northern Africa
- 8.6.4 Southern Africa

9 COMPETITIVE LANDSCAPE

9.1 INTRODUCTION
9.2 COMPETITION DASHBOARD
- 9.2.1 PRODUCT PORTFOLIO
- 9.2.2 REGIONAL PRESENCE
- 9.2.3 STRATEGIC ALLIANCES
- 9.2.4 INDUSTRY EXPERIENCES
9.3 COMPETITIVE ANALYSIS, 2022
9.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS?
9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS

10 COMPANY PROFILES

10.1 THAI AIRWAYS INTERNATIONAL PCL
- 10.1.1 COMPANY OVERVIEW
- 10.1.2 FINANCIAL OVERVIEW
- 10.1.3 PRODUCTS OFFERed
- 10.1.4 SWOT ANALYSIS
- 10.1.5 Key Strategy
10.2 INTERNATIONAL TRAVEL HOUSE LTD
- 10.2.1 COMPANY OVERVIEW
- 10.2.2 PRODUCTS OFFERed
- 10.2.3 SWOT ANALYSIS
- 10.2.4 Key Strategy
10.3 MICE SERVICE GROUP
- 10.3.1 COMPANY OVERVIEW
- 10.3.3 SWOT ANALYSIS
10.4 CATHAY PACIFIC AIRWAYS LIMITED
- 10.4.1 COMPANY OVERVIEW
- 10.4.3 KEY STRATEGY
10.5 MICE HOSPITALITY
- 10.5.1 COMPANY OVERVIEW
- 10.5.3 KEY STRATEGY
10.6 GLOBAL MICE LTD
- 10.6.1 COMPANY OVERVIEW
- 10.6.3 KEY STRATEGY
10.7 MEETINGS AND INCENTIVES WORLDWIDE, INC
- 10.7.1 COMPANY OVERVIEW
- 10.7.2 KEY STRATEGY
10.8 CREATIVE GROUP, INC.
- 10.8.1 COMPANY OVERVIEW
- 10.8.2 KEY STRATEGY
10.9 FCM MEETINGS & EVENTS
- 10.9.1 COMPANY OVERVIEW
- 10.9.2 KEY STRATEGY
10.10 BCD MEETING AND EVENTS
- 10.10.1 COMPANY OVERVIEW
- 10.10.2 KEY STRATEGY