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PUBLISHER: Grand View Research | PRODUCT CODE: 1474994

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PUBLISHER: Grand View Research | PRODUCT CODE: 1474994

MICE Market Size, Share & Trends Analysis Report By Event Type (Meetings, Incentives, Conferences, Events), By Region (North America; Europe; Asia Pacific; Middle East & Africa), And Segment Forecasts, 2024 - 2030

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Description

Table of Contents

List of Tables

MICE Market Growth & Trends:

The global MICE market size is expected to reach USD 1,466.94 billion by 2030, registering a CAGR of 9.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Companies are utilizing meetings, incentives, conferences, and exhibitions (MICE) events and incentive travel to promote their business, thereby driving local tourism. A rise in the number of B2B/B2C events sponsored by enterprises and the use of advanced technology is driving the events industry. Several countries with diverse cultures are focused on boosting their tourism sector by organizing MICE events to generate revenue. Factors, such as the increasing number of business travelers for corporate events, exhibitions, and employee engagement are also driving the market growth.

An important factor that every employer considers is employee engagement. The demand for leisure travel has increased due to the emergence of flexible work environments, which, in turn, drives the growth of the market. The adoption of geo-cloning by exhibition organizers is also driving the growth. Organizers and exhibitors are exploring geo-cloning as a strategy to connect with audiences locally and internationally. The idea behind geo-cloning is to replicate well-known exhibition and event brands in different parts of the world. Reed Exhibitions, a division of RELX, successfully implements geo-cloning for brands, such as EuroBLECH, RAILTEX, and PSE Europe, contributing to the industry growth.

The adoption of sustainable practices across the meetings, incentives, conferences, and exhibitions market is offering players an opportunity to gain traction among consumers. Due to the influence of initiatives such as the United Nations Climate Change Conference (COP-26) and Net Zero Carbon Events, a number of venues, hotels, and airlines are working toward estimating the carbon footprint resulting from their own events and decreasing or offsetting their impact on the environment. Apart from this, event planners and clients are both aiming to develop and carry out carbon-neutral or zero-carbon events in line with their sustainability and ESG policies

Market players have been focusing on the concept of service differentiation owing to the varying client needs. The increasing preference for bleisure trips and incentive travel is expected to be one of the key factors attracting new players over the forecast period. Several companies have been providing incentive travel offers to their employees to boost their morale and motivate them. For example, the leisure division at Travel Edge, a Canadian luxury-focused travel agency, has close to 750 specialists specializing in air, cruise, vacation, and VIP travel and its corporate & events division offers 100 corporate travel and event planners specializing in tailored and full-service travel management solutions.

MICE Market Report Highlights:

  • Based on event type, the meetings segment accounted for a majority revenue share of 41.27% in 2023. This can be attributed to the increase in corporate events worldwide. During the pandemic, this section underwent a change as a result of the cancellation of significant events and lockdown orders. Additionally, the rise in popularity of regional destinations coupled with less densely populated tier cities is also driving the demand for meetings in these regions.
  • Asia Pacific is expected to witness a CAGR of 10.0% from 2024 to 2030. The market expansion in this region is significantly influenced by the development of the travel and tourism sector. For instance, according to World Tourism Organization, Asia Pacific saw more than triple (+230%) international arrivals in the first nine months of 2022.
  • Meeting planners are implementing novel technologies and safety protocols. COVID-19 accelerated the adoption of newer technologies such as Microsoft Teams, Google Meet, and Skype for virtual meetings. According to the International Congress and Convention Association (ICCA), the U.S. remained at the top with 934 meetings held in the year 2019, followed by Germany and France.
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Product Code: GVR-4-68039-999-4

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Materials & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Event Type Outlook
  • 2.3. Regional Outlook
  • 2.4. Competitive Landscape Snapshot

Chapter 3. MICE Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Service Providers Outlook
    • 3.2.2. Technology Trends
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Behavior
  • 4.4. Consumer Product Adoption
  • 4.5. Key Findings & Recommendations

Chapter 5. MICE Market: Event Type Estimates & Trend Analysis

  • 5.1. MICE Market, By Event Type: Key Takeaways
  • 5.2. Event Type Movement Analysis & Market Share, 2023 & 2030
  • 5.3. Market Estimates & Forecasts, by event type, 2018 - 2030 (USD Billion)
    • 5.3.1. Meetings
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Incentives
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Conferences
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.4. Events
      • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. MICE Market: Regional Estimates & Trend Analysis

  • 6.1. MICE Market: Regional Outlook
  • 6.2. Regional Marketplaces: Key Takeaways
  • 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.2. U.S.
      • 6.3.1.2.1. Key country dynamics
      • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.3. Canada
      • 6.3.1.3.1. Key country dynamics
      • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.1.4. Mexico
      • 6.3.1.4.1. Key country dynamics
      • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.2. Germany
      • 6.3.2.2.1. Key country dynamics
      • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.3. UK
      • 6.3.2.3.1. Key country dynamics
      • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.4. France
      • 6.3.2.4.1. Key country dynamics
      • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.5. Italy
      • 6.3.2.5.1. Key country dynamics
      • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.2.6. Spain
      • 6.3.2.6.1. Key country dynamics
      • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.2. China
      • 6.3.3.2.1. Key country dynamics
      • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.3. Japan
      • 6.3.3.3.1. Key country dynamics
      • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.4. India
      • 6.3.3.4.1. Key country dynamics
      • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.5. Australia
      • 6.3.3.5.1. Key country dynamics
      • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.3.6. ASEAN
      • 6.3.3.6.1. Key country dynamics
      • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.4. Central & South America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.4.2. Brazil
      • 6.3.4.2.1. Key country dynamics
      • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.5.2. South Africa
      • 6.3.5.2.1. Key country dynamics
      • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 6.3.5.3. UAE
      • 6.3.5.3.1. Key country dynamics
      • 6.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. MICE Market: Competitive Analysis

  • 7.1. Recent developments & impact analysis, by key market participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Service Benchmarking
  • 7.6. Company Market Share Analysis, 2023 (%)
  • 7.7. Company Heat Map Analysis
  • 7.8. Strategy Mapping
  • 7.9. Company Profiles
    • 7.9.1. Global Air-American Express Travel Services (Global Business Travel Group, Inc.)
      • 7.9.1.1. Company Overview
      • 7.9.1.2. Financial Performance
      • 7.9.1.3. Service Portfolio
      • 7.9.1.4. Strategic Initiatives
    • 7.9.2. CWT Meetings & Events
      • 7.9.2.1. Company Overview
      • 7.9.2.2. Financial Performance
      • 7.9.2.3. Service Portfolio
      • 7.9.2.4. Strategic Initiatives
    • 7.9.3. BCD Meetings & Events
      • 7.9.3.1. Company Overview
      • 7.9.3.2. Financial Performance
      • 7.9.3.3. Service Portfolio
      • 7.9.3.4. Strategic Initiatives
    • 7.9.4. Maritz
      • 7.9.4.1. Company Overview
      • 7.9.4.2. Financial Performance
      • 7.9.4.3. Service Portfolio
      • 7.9.4.4. Strategic Initiatives
    • 7.9.5. Conference Care
      • 7.9.5.1. Company Overview
      • 7.9.5.2. Financial Performance
      • 7.9.5.3. Service Portfolio
      • 7.9.5.4. Strategic Initiatives
    • 7.9.6. ATPI Ltd.
      • 7.9.6.1. Company Overview
      • 7.9.6.2. Financial Performance
      • 7.9.6.3. Service Portfolio
      • 7.9.6.4. Strategic Initiatives
    • 7.9.7. FCM Meetings & Events
      • 7.9.7.1. Company Overview
      • 7.9.7.2. Financial Performance
      • 7.9.7.3. Service Portfolio
      • 7.9.7.4. Strategic Initiatives
    • 7.9.8. Global Cynergies, LLC
      • 7.9.8.1. Company Overview
      • 7.9.8.2. Financial Performance
      • 7.9.8.3. Service Portfolio
      • 7.9.8.4. Strategic Initiatives
    • 7.9.9. Capita plc
      • 7.9.9.1. Company Overview
      • 7.9.9.2. Financial Performance
      • 7.9.9.3. Service Portfolio
      • 7.9.9.4. Strategic Initiatives
    • 7.9.10. AVIAREPS AG
      • 7.9.10.1. Company Overview
      • 7.9.10.2. Financial Performance
      • 7.9.10.3. Service Portfolio
      • 7.9.10.4. Strategic Initiatives
    • 7.9.11. ITL World Company (MICEMINDS)
      • 7.9.11.1. Company Overview
      • 7.9.11.2. Financial Performance
      • 7.9.11.3. Service Portfolio
      • 7.9.11.4. Strategic Initiatives
    • 7.9.12. Questex
      • 7.9.12.1. Company Overview
      • 7.9.12.2. Financial Performance
      • 7.9.12.3. Service Portfolio
      • 7.9.12.4. Strategic Initiatives
    • 7.9.13. Beyond Summits
      • 7.9.13.1. Company Overview
      • 7.9.13.2. Financial Performance
      • 7.9.13.3. Service Portfolio
      • 7.9.13.4. Strategic Initiatives
    • 7.9.14. American Express Global Business Travel (GBT)
      • 7.9.14.1. Company Overview
      • 7.9.14.2. Financial Performance
      • 7.9.14.3. Service Portfolio
      • 7.9.14.4. Strategic Initiatives
    • 7.9.15. Meetings and Incentives Worldwide, Inc.
      • 7.9.15.1. Company Overview
      • 7.9.15.2. Financial Performance
      • 7.9.15.3. Service Portfolio
      • 7.9.15.4. Strategic Initiatives
    • 7.9.16. One10, LLC
      • 7.9.16.1. Company Overview
      • 7.9.16.2. Financial Performance
      • 7.9.16.3. Service Portfolio
      • 7.9.16.4. Strategic Initiatives
    • 7.9.17. Creative Group, Inc.
      • 7.9.17.1. Company Overview
      • 7.9.17.2. Financial Performance
      • 7.9.17.3. Service Portfolio
      • 7.9.17.4. Strategic Initiatives
    • 7.9.18. Cambria DMC
      • 7.9.18.1. Company Overview
      • 7.9.18.2. Financial Performance
      • 7.9.18.3. Service Portfolio
      • 7.9.18.4. Strategic Initiatives
    • 7.9.19. Carlson Wagonlit Travel
      • 7.9.19.1. Company Overview
      • 7.9.19.2. Financial Performance
      • 7.9.19.3. Service Portfolio
      • 7.9.19.4. Strategic Initiatives
    • 7.9.20. Ci Events
      • 7.9.20.1. Company Overview
      • 7.9.20.2. Financial Performance
      • 7.9.20.3. Service Portfolio
      • 7.9.20.4. Strategic Initiatives
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Product Code: GVR-4-68039-999-4

List of Tables

  • Table 1 MICE market: Key market driver analysis
  • Table 2 MICE market: Key market restraint analysis
  • Table 3 MICE market estimates & forecast, 2018 - 2030 by event type (USD Billion)
  • Table 4 Meetings market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 5 Incentives market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 6 Conferences market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 7 Events market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 8 MICE market estimates & forecast, 2018 - 2030 by region (USD Billion)
  • Table 9 North America MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 10 North America MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 11 U.S. macro-economic outlay
  • Table 12 U.S. MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 13 U.S. MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 14 Canada macro-economic outlay
  • Table 15 Canada MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 16 Canada MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 17 Mexico macro-economic outlay
  • Table 18 Mexico MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 19 Mexico MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 20 Europe MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 21 Europe MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 22 Germany macro-economic outlay
  • Table 23 Germany MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 24 Germany MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 25 UK macro-economic outlay
  • Table 26 UK MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 27 UK MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 28 France macro-economic outlay
  • Table 29 France MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 30 France MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 31 Italy macro-economic outlay
  • Table 32 Italy MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 33 Italy MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 34 Spain macro-economic outlay
  • Table 35 Spain MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 36 Spain MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 37 Asia Pacific MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 38 Asia Pacific MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 39 China macro-economic outlay
  • Table 40 China MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 41 China MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 42 Japan macro-economic outlay
  • Table 43 Japan MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 44 Japan MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 45 India macro-economic outlay
  • Table 46 India MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 47 India MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 48 Australia macro-economic outlay
  • Table 49 Australia MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 50 Australia MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 51 ASEAN macro-economic outlay
  • Table 52 ASEAN MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 53 ASEAN MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 54 Central & South America MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 55 Central & South America MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 56 Brazil macro-economic outlay
  • Table 57 Brazil MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 58 Brazil MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 59 Middle East & Africa MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 60 Middle East & Africa MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 61 South Africa macro-economic outlay
  • Table 62 South Africa MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 63 South Africa MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 64 UAE macro-economic outlay
  • Table 65 UAE MICE market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 66 UAE MICE market revenue estimates and forecast by event type, 2018 - 2030 (USD Billion)
  • Table 67 Recent developments & impact analysis, by key market participants
  • Table 68 Company market share, 2023
  • Table 69 Company heat map analysis
  • Table 70 Companies implementing key strategies

List of Figures

  • Fig. 1 MICE market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape Snapshot
  • Fig. 10 Global parent industry and MICE market size (USD Billion)
  • Fig. 11 MICE market: Value chain analysis
  • Fig. 12 MICE market: Dynamics
  • Fig. 13 MICE market: Porter's five forces analysis
  • Fig. 14 MICE market, by event type: Key takeaways
  • Fig. 15 MICE market: Event type movement analysis, 2023 & 2030 (%)
  • Fig. 16 Meetings market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 17 Incentives market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 18 Conferences market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Events market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 MICE market: Regional outlook, 2023 & 2030 (USD Billion)
  • Fig. 21 Regional marketplace: Key takeaways
  • Fig. 22 North America MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 23 U.S. MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 24 Canada MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 25 Mexico MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 Europe MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 Germany MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 UK MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 France MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Italy MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Spain MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 Asia Pacific MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 China MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Japan MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 India MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Australia MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 ASEAN MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Central and South America MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Brazil MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Middle East & Africa MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 South Africa MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 UAE MICE market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Key company categorization
  • Fig. 44 Company market share analysis, 2023
  • Fig. 45 Strategic framework of MICE market
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