PUBLISHER: Grand View Research | PRODUCT CODE: 1701374
PUBLISHER: Grand View Research | PRODUCT CODE: 1701374
U.S. MICE Market Size, Share & Trends Analysis Report By Event, By Booking Mode (Direct Booking, Online Travel Agents & Agencies, Destination Management Companies ), And Segment Forecasts, 2025 - 2030
U.S. MICE Market Size & Trends:
The U.S. MICE market size was valued at USD 110.24 billion in 2024 and is expected to grow at a CAGR of 7.8% from 2025 to 2030. The market growth is attributed to increasing globalization, and the need for networking and collaboration fuels the demand for corporate events. The rise of hybrid event formats, integrating in-person and virtual experiences, also expands audience reach and engagement. Technological advancements in event management, coupled with the availability of state-of-the-art venues, are enhancing the overall experience for attendees.
The demand for MICE travel is witnessing significant growth across the United States, driven by the increasing recognition of its role in facilitating corporate growth, enhancing professional networking, and promoting knowledge exchange. As organizations prioritize face-to-face interactions to foster collaboration and strengthen client relationships, MICE travel has become an essential component of corporate strategy. With the resurgence of in-person events following the pandemic, businesses are leveraging conferences, trade shows, and corporate retreats to re-engage stakeholders, launch new products, and reinforce brand presence.
Furthermore, the expanding global footprint of multinational corporations has amplified the need for cross-border meetings and events, resulting in heightened demand for large-scale conference facilities and destination management services. Technological advancements in event management platforms, hybrid event solutions, and real-time analytics have further enhanced the efficiency and appeal of MICE travel, encouraging companies to allocate higher budgets to host and participate in such events. Additionally, incentive travel programs have gained prominence as a strategic tool for employee recognition, motivation, and retention, contributing to the overall expansion of the MICE segment.
The U.S., with its well-established infrastructure, world-class convention centers, and extensive hospitality networks, remains a preferred destination for both domestic and international MICE events. Cities like Las Vegas, Orlando, and Chicago are recognized for their state-of-the-art exhibition facilities and comprehensive event management support, making them prominent hubs for large-scale trade shows and conventions. For instance, Las Vegas hosts major annual events like CES (Consumer Electronics Show), attracting thousands of attendees from around the world, while Orlando's Orange County Convention Center remains a leading choice for medical and tech conferences.
Moreover, the rise of regional business hubs such as Austin and Nashville has also contributed to the growth of mid-sized corporate meetings and incentive programs. These cities offer modern venues, cultural experiences, and entertainment options, creating a balanced environment for both business and leisure, often referred to as "bleisure" travel. Companies are increasingly incorporating leisure components into business events, providing attendees with opportunities for relaxation and team bonding.
The robust growth of the hospitality and tourism sectors is playing a vital role in supporting MICE activities. Government initiatives and investments aimed at promoting business tourism and infrastructure development are further strengthening the market's expansion potential. Tax incentives, supportive policies, and funding for convention centers, exhibition halls, and hospitality infrastructure enhance the country's attractiveness as a premier MICE destination. Collaborations between the public and private sectors further stimulate growth and competitiveness in the market.
The growing trend of experiential marketing encourages businesses to invest in unique, memorable events to engage their audience. The expansion of healthcare, technology, and finance industries has led to a rise in specialized conferences and exhibitions. Furthermore, the rising preference for sustainable and eco-friendly event practices pushes innovation and attracts environmentally conscious businesses. In addition, the growing influence of social media and digital platforms in promoting and amplifying events is playing a significant role in driving U.S. MICE industry growth.
U.S. MICE Market Report Segmentation
This report forecasts revenue growth and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the U.S. MICE market report based on event, and booking mode:
- Event Outlook (Revenue, USD Billion, 2018 - 2030)
- Meetings
- Incentives
- Conferences
- Exhibitions
- Booking Mode Outlook (Revenue, USD Billion, 2018 - 2030)
- Direct Booking
- Online Travel Agents and Agencies (OTAs)
- Destination Management Companies (DMCs)
- Travel Management Companies (TMCs)
- Others (Marketplace Bookings, etc.)
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. U.S. MICE Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Service Adoption
- 4.5. Observations & Recommendations
Chapter 5. U.S. MICE Market: Event Estimates & Trend Analysis
- 5.1. U.S. MICE Market, By Event: Key Takeaways
- 5.2. Event Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Event, 2018 - 2030 (USD Billion)
- 5.3.1. Meetings
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Incentives
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Conferences
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.4. Exhibitions
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.1. Meetings
Chapter 6. U.S. MICE Market: Booking Mode Estimates & Trend Analysis
- 6.1. U.S. MICE Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, By Booking Mode, 2018 - 2030 (USD Billion)
- 6.3.1. Direct Booking
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Online Travel Agents and Agencies (OTAs)
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Destination Management Companies (DCMs)
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. Travel Management Companies (TMCs)
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.5. Others (Marketplace Bookings, etc.)
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.1. Direct Booking
Chapter 7. U.S. MICE Market: Competitive Analysis
- 7.1. Recent Developments & Impact Analysis, by Key Market Participants
- 7.2. Company Categorization
- 7.3. Participant's Overview
- 7.4. Financial Performance
- 7.5. Service Benchmarking
- 7.6. Company Market Share Analysis, 2024 (%)
- 7.7. Company Heat Map Analysis
- 7.8. Strategy Mapping
- 7.9. Company Profiles
- 7.9.1. Global Air-American Express Travel Services (Global Business Travel Group, Inc.)
- 7.9.1.1. Company Overview
- 7.9.1.2. Financial Performance
- 7.9.1.3. Service Portfolios
- 7.9.1.4. Strategic Initiatives
- 7.9.2. CWT Meetings & Events
- 7.9.2.1. Company Overview
- 7.9.2.2. Financial Performance
- 7.9.2.3. Service Portfolios
- 7.9.2.4. Strategic Initiatives
- 7.9.3. BCD Meetings & Events
- 7.9.3.1. Company Overview
- 7.9.3.2. Financial Performance
- 7.9.3.3. Service Portfolios
- 7.9.3.4. Strategic Initiatives
- 7.9.4. Maritz
- 7.9.4.1. Company Overview
- 7.9.4.2. Financial Performance
- 7.9.4.3. Service Portfolios
- 7.9.4.4. Strategic Initiatives
- 7.9.5. Conference Care
- 7.9.5.1. Company Overview
- 7.9.5.2. Financial Performance
- 7.9.5.3. Service Portfolios
- 7.9.5.4. Strategic Initiatives
- 7.9.6. ATPI Ltd.
- 7.9.6.1. Company Overview
- 7.9.6.2. Financial Performance
- 7.9.6.3. Service Portfolios
- 7.9.6.4. Strategic Initiatives
- 7.9.7. FCM Meetings & Events
- 7.9.7.1. Company Overview
- 7.9.7.2. Financial Performance
- 7.9.7.3. Service Portfolios
- 7.9.7.4. Strategic Initiatives
- 7.9.8. Global Cynergies, LLC
- 7.9.8.1. Company Overview
- 7.9.8.2. Financial Performance
- 7.9.8.3. Service Portfolios
- 7.9.8.4. Strategic Initiatives
- 7.9.9. Capita plc
- 7.9.9.1. Company Overview
- 7.9.9.2. Financial Performance
- 7.9.9.3. Service Portfolios
- 7.9.9.4. Strategic Initiatives
- 7.9.10. AVIAREPS AG
- 7.9.10.1. Company Overview
- 7.9.10.2. Financial Performance
- 7.9.10.3. Service Portfolios
- 7.9.10.4. Strategic Initiatives
- 7.9.1. Global Air-American Express Travel Services (Global Business Travel Group, Inc.)
List of Tables
- Table 1 U.S. MICE market: Key market driver analysis
- Table 2 U.S. MICE market: Key market restraint analysis
- Table 3 U.S. MICE market estimates & forecast, 2018 - 2030, by event, 2018 - 2030 (USD Billion)
- Table 4 U.S. meetings market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 5 U.S. incentives market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 6 U.S. conferences market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 7 U.S. exhibitions market estimates & forecast, 2018 - 2030 (USD Billion)
- Table 8 U.S. MICE market estimates & forecast, 2018 - 2030, by booking mode, 2018 - 2030 (USD Billion)
- Table 9 U.S. MICE market estimates & forecast, through direct booking, 2018 - 2030 (USD Billion)
- Table 10 U.S. MICE market estimates & forecast, through online travel agents and agencies (OTAs), 2018 - 2030 (USD Billion)
- Table 11 U.S. MICE market estimates & forecast, through destination management companies (DMCs), 2018 - 2030 (USD Billion)
- Table 12 U.S. MICE market estimates & forecast, through travel management companies (TMCs), 2018 - 2030 (USD Billion)
- Table 13 U.S. MICE market estimates & forecast, through other booking channels, 2018 - 2030 (USD Billion)
- Table 14 Recent developments & impact analysis, by key market participants
- Table 15 Company market share, 2024 (%)
- Table 16 Company heat map analysis, 2024
- Table 17 Companies implementing key strategies
List of Figures
- Fig. 1 U.S. MICE market segmentation
- Fig. 2 Information procurement
- Fig. 3 Primary research pattern
- Fig. 4 Primary research approaches
- Fig. 5 Primary research process
- Fig. 6 Market snapshot
- Fig. 7 Segment snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 Parent industry and U.S. MICE services market size, 2024 (USD Billion)
- Fig. 11 U.S. MICE market: Value chain analysis
- Fig. 12 U.S. MICE market: Dynamics
- Fig. 13 U.S. MICE market: Porter's five forces analysis
- Fig. 14 U.S. MICE market, by event: Key takeaways
- Fig. 15 U.S. MICE market: Event movement analysis, 2024 & 2030 (%)
- Fig. 16 U.S. meetings market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 17 U.S. incentives market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 18 U.S. conferences market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 19 U.S. exhibitions market estimates & forecast, 2018 - 2030 (USD Billion)
- Fig. 20 U.S. MICE market, by booking mode: Key takeaways
- Fig. 21 U.S. MICE market: Booking Mode movement analysis, 2024 & 2030 (%)
- Fig. 22 U.S. MICE market estimates & forecast, through direct booking, 2018 - 2030 (USD Billion)
- Fig. 23 U.S. MICE market estimates & forecast, through online travel agents and agencies (OTAs), 2018 - 2030 (USD Billion)
- Fig. 24 U.S. MICE market estimates & forecast, through destination management companies (DMCs), 2018 - 2030 (USD Billion)
- Fig. 25 U.S. MICE market estimates & forecast, through travel management companies (TMCs), 2018 - 2030 (USD Billion)
- Fig. 26 U.S. MICE market estimates & forecast, through other booking modes, 2018 - 2030 (USD Billion)
- Fig. 27 Key company categorization
- Fig. 28 Company market share analysis, 2024
- Fig. 29 Strategic Framework of the U.S. MICE Market
