EMEA Mice Market Research Report Data Analysis by Event Type (Meetings, Incentives, Conferences, and Exhibitions), by Booking Mode (Online and Offline), by Region Forecast to 2032

The MICE market is anticipated to experience substantial growth during the review period, with a compound annual growth rate (CAGR) of 8.3%. In 2023, the market was estimated to be worth USD 441002.1 million and is anticipated to reach a value of USD 901024.3 million by the conclusion of the forecast period (2024-2032).

The MICE markets in the Middle East and Europe are primarily propelled by the regions' growing economic integration and globalization. Corporate meetings and professional events become increasingly crucial for the development of strategic connections, the sharing of expertise, and the promotion of collaboration as firms expand globally. Additionally, the demand for MICE events has increased as a result of the ease with which workers can travel and remain connected, which has been facilitated by advancements in transportation and communication technologies. Businesses have been able to engage in these operations as a result of the economic stability and prosperity in these regions, which has ensured the ongoing expansion of the market.

The accelerated development of infrastructure that is specific to MICE is another significant factor. Europe boasts an abundance of hotel accommodations that are equipped with contemporary amenities to accommodate large-scale events, as well as conference centers and exhibition halls of exceptional quality. Paris, London, Frankfurt, and Barcelona are renowned for their exceptional hospitality services and state-of-the-art venues. Similarly, the United Arab Emirates and Qatar have made substantial investments in contemporary MICE infrastructure in the Middle East. For instance, Dubai has become a global conference and exposition destination as a result of its strategic location and exceptional facilities. International events are attracted to this substantial infrastructural development, which contributes to the expansion of the MICE industry.

Market Segmentation

Meetings, incentives, conferences, and exhibitions comprise the Europe and Middle East mice market, as determined by the event type.

The Europe and Middle East mice market has been divided into Online and Offline categories based on Booking Mode.

The Europe and Middle East Mice Market report has been segmented by region, specifically Europe and Middle East & Africa.

Major Players

BCD Travel, Special Holidays Travel Pvt Ltd, Maritz, ITA Airways, ATPI, FCTG (Flight Centre Travel Group), Plan Journeys Pvt. Ltd., MICE Capital, and The Creative Group are among the principal participants in the region.

1 EXECUTIVE SUMMARY

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET SIZE ESTIMATION:
- 3.6.1 CONSUMPTION & NET TRADE APPROACH
- 3.6.2 REVENUE ANALYSIS APPROACH
3.7 DATA FORECASTING
- 3.7.1 DATA FORECASTING TECHNIQUE
3.8 DATA MODELING
- 3.8.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.8.2 DATA MODELING:
3.9 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 GROWING WORKING POPULATION
- 4.2.2 GROWING DIGITALIZATION
- 4.2.3 GROWING DEMAND FOR BUSINESS TOURISM
4.3 CHALLENGES
- 4.3.1 HIGH COST OF HOSTING MICE EVENTS
- 4.3.2 POLITICAL INSTABILITY
4.4 OPPORTUNITY
- 4.4.1 EMERGENCE OF NEW TECHNOLOGIES
- 4.4.2 INCREASING GOVERNMENT SUPPORT
4.5 STRATEGIC INSIGHTS
- 4.5.1 TECHNOLOGY UPDATE
- 4.5.2 REGIONAL MARKETS TO LOOKOUT FOR
4.6 REGULATORY UPDATE
- 4.6.1 PROMOTION AND MARKETING
- 4.6.2 INFRASTRUCTURE DEVELOPMENT
- 4.6.3 STREAMLINED VISA PROCESSES
- 4.6.4 SAFETY AND SECURITY MIDDLE EAST
4.7 MARKET TRENDS
4.8 IMPACT ANALYSIS OF COVID-19
- 4.8.1 IMPACT ON OVERALL EVENT MANAGEMENT INDUSTRY
  - 4.8.1.1 ECONOMIC IMPACT
- 4.8.2 IMPACT ON EUROPE AND MIDDLE EAST MICE MARKET
- 4.8.3 IMPACT ON THE SUPPLY CHAIN OF MICE
- 4.8.4 IMPACT ON MARKET DEMAND OF MICE
  - 4.8.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN
  - 4.8.4.2 CONSUMER SENTIMENTS
- 4.8.5 IMPACT ON PRICING OF MICE
- 4.8.6 CONSUMER BEHAVIOR ANALYSIS

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 EVENT ORGANIZERS
- 5.1.2 VENUES AND FACILITIES
- 5.1.3 SERVICE PROVIDERS
5.2 SUPPLY CHAIN ANALYSIS
- 5.2.1 PARTICIPANTS (AT DIFFERENT NODES)
  - 5.2.1.1 EVENT ORGANIZING COMPANIES
  - 5.2.1.2 VENUES & FACILITIES
  - 5.2.1.3 SERVICE PROVIDER
- 5.2.2 INTEGRATION LEVELS
- 5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS)
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 BARGAINING POWER OF SUPPLIERS
- 5.3.2 BARGAINING POWER OF BUYERS
- 5.3.3 THREAT OF NEW ENTRANTS
- 5.3.4 THREAT OF SUBSTITUTES
- 5.3.5 INTENSITY OF RIVALRY

6 EUROPE AND MIDDLE EAST MICE MARKET, BY EVENT TYPE

6.1 INTRODUCTION
6.2 MEETINGS
6.3 INCENTIVES
6.4 CONFERENCES
- 6.4.1 PANEL
- 6.4.2 PRESENTATIONS
- 6.4.3 SPEECHES
- 6.4.4 DISCUSSIONS
- 6.4.5 OTHERS
6.5 EXHIBITIONS
- 6.5.1 NETWORKING EVENTS
- 6.5.2 AWARDS
- 6.5.3 NEW BUSINESS PITCHES

7 EUROPE AND MIDDLE EAST MICE MARKET BY BOOKING MODE

7.1 INTRODUCTION
7.2 ONLINE
7.3 OFFLINE

8 EUROPE AND MIDDLE EAST MICE MARKET BY REGION

8.1 OVERVIEW
8.2 EUROPE
- 8.2.1 GERMANY
- 8.2.2 FRANCE
- 8.2.3 UK
- 8.2.4 SPAIN
- 8.2.5 ITALY
- 8.2.6 REST OF EUROPE
- 8.2.7 GERMANY
- 8.2.8 FRANCE
- 8.2.9 UK
- 8.2.10 ITALY
- 8.2.11 SPAIN
- 8.2.12 REST OF EUROPE
8.3 MIDDLE EAST & AFRICA
- 8.3.1 GCC COUNTRIES
- 8.3.2 SAUDI ARABIA
- 8.3.3 UNITED ARAB EMIRATES (DUBAI)
- 8.3.4 TURKEY
- 8.3.5 SAUDI ARABIA
- 8.3.6 UAE
- 8.3.7 GCC COUNTRIES
- 8.3.8 TURKEY

9 COMPETITIVE LANDSCAPE

9.1 INTRODUCTION
9.2 COMPETITION DASHBOARD
- 9.2.1 PRODUCT PORTFOLIO
- 9.2.2 REGIONAL PRESENCE
- 9.2.3 STRATEGIC ALLIANCES
- 9.2.4 INDUSTRY EXPERIENCES
9.3 MARKET SHARE ANALYSIS, 2022
9.4 WHO ARE THE MARKET DISRUPTORS & INNOVATORS?
9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS?
9.6 THE LEADING PLAYER IN TERMS OF NUMBER OF DEVELOPMENTS IN THE EUROPE AND MIDDLE EAST MICE MARKET
9.7 LIST OF KEY PLAYERS, BY COUNTRY
9.8 COMPARATIVE ANALYSIS: KEY PLAYER'S FINANCIAL
9.9 KEY DEVELOPMENTS & GROWTH STRATEGIES
- 9.9.1 PRODUCT LAUNCH
- 9.9.2 AWARD

10 COMPANY PROFILES

10.1 SPECIAL HOLIDAYS.
- 10.1.1 COMPANY OVERVIEW
- 10.1.2 PRODUCTS OFFERED
- 10.1.3 SWOT ANALYSIS
- 10.1.4 KEY STRATEGY
10.2 BOUTIQUE HOLLAND.
- 10.2.1 COMPANY OVERVIEW
- 10.2.2 PRODUCTS OFFERED
- 10.2.3 SWOT ANALYSIS
- 10.2.4 KEY STRATEGY
10.3 BCD TRAVEL
- 10.3.1 COMPANY OVERVIEW
- 10.3.2 PRODUCTS OFFERED
- 10.3.3 KEY DEVELOPMENTS
- 10.3.4 SWOT ANALYSIS
- 10.3.5 KEY STRATEGY
10.4 PLAN JOURNEYS PVT LTD.
- 10.4.1 COMPANY OVERVIEW
- 10.4.2 PRODUCTS OFFERED
- 10.4.3 SWOT ANALYSIS
- 10.4.4 KEY STRATEGY
10.5 MARITZ
- 10.5.1 COMPANY OVERVIEW
- 10.5.2 PRODUCTS OFFERED
- 10.5.3 SWOT ANALYSIS
- 10.5.4 KEY STRATEGY
10.6 ITA AIRWAYS
- 10.6.1 COMPANY OVERVIEW
- 10.6.2 PRODUCTS OFFERED
- 10.6.3 KEY DEVELOPMENTS
- 10.6.4 SWOT ANALYSIS
- 10.6.5 KEY STRATEGY
10.7 ATATPI
- 10.7.1 COMPANY OVERVIEW
- 10.7.2 PRODUCTS OFFERED
- 10.7.3 SWOT ANALYSIS
- 10.7.4 KEY STRATEGY
10.8 MICE CAPITAL.
- 10.8.1 COMPANY OVERVIEW
- 10.8.2 PRODUCTS OFFERED
- 10.8.3 SWOT ANALYSIS
- 10.8.4 KEY STRATEGY
10.9 CREATIVE GROUP, INC
- 10.9.1 COMPANY OVERVIEW
- 10.9.2 PRODUCTS OFFERED
- 10.9.3 KEY DEVELOPMENTS
- 10.9.4 SWOT ANALYSIS
- 10.9.5 KEY STRATEGY
10.10 FLIGHT CENTRE TRAVEL GROUP LIMITED
- 10.10.1 COMPANY OVERVIEW
- 10.10.2 FINANCIAL OVERVIEW
- 10.10.3 PRODUCTS OFFERED
- 10.10.4 KEY STRATEGY
10.11 DATA CITATIONS

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT
TABLE 2 EUROPE AND MIDDLE EAST MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 3 EUROPE AND MIDDLE EAST MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 4 EUROPE AND MIDDLE EAST MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 5 EUROPE AND MIDDLE EAST MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 6 EUROPE AND MIDDLE EAST MICE MARKET, BY REGION, 2018-2032 (USD BILLION)
TABLE 7 EUROPE MICE MARKET, BY COUNTRY, 2018-2032 (USD BILLION)
TABLE 8 EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 9 EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 10 EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 11 EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 12 GERMANY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 13 GERMANY MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 14 GERMANY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 15 GERMANY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 16 FRANCE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 17 FRANCE MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 18 FRANCE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 19 FRANCE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 20 UK MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 21 UK MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 22 UK MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 23 UK MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 24 ITALY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 25 ITALY MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 26 ITALY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 27 ITALY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 28 SPAIN MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 29 SPAIN MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 30 SPAIN MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 31 SPAIN MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 32 REST OF EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 33 REST OF EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 34 REST OF EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 35 REST OF EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 36 MIDDLE EAST MICE MARKET, BY COUNTRY, 2018-2032 (USD BILLION)
TABLE 37 MIDDLE EAST MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 38 MIDDLE EAST MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 39 MIDDLE EAST MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 40 MIDDLE EAST MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 41 SAUDI ARABIA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 42 SAUDI ARABIA MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 43 SAUDI ARABIA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 44 SAUDI ARABIA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 45 UAE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 46 UAE MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 47 UAE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 48 UAE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 49 GCC COUNTRIES MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 50 GCC COUNTRIES MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 51 GCC COUNTRIES MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 52 GCC COUNTRIES MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 53 TURKEY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD BILLION)
TABLE 54 TURKEY MICE MARKET, BY CONFERENCES, 2018-2032 (USD BILLION)
TABLE 55 TURKEY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD BILLION)
TABLE 56 TURKEY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD BILLION)
TABLE 57 PRODUCT LAUNCH
TABLE 58 AWARD
TABLE 59 SPECIAL HOLIDAYS.: PRODUCTS OFFERED
TABLE 60 BOUTIQUE HOLLAND.: PRODUCTS OFFERED
TABLE 61 BCD TRAVEL: PRODUCTS OFFERED
TABLE 62 BCD TRAVEL: KEY DEVELOPMENTS
TABLE 63 PLAN JOURNEYS PVT LTD.: PRODUCTS OFFERED
TABLE 64 MARITZ: PRODUCTS OFFERED
TABLE 65 ITA AIRWAYS: PRODUCTS OFFERED
TABLE 66 ITA AIRWAYS: KEY DEVELOPMENTS
TABLE 67 ATPI: PRODUCTS OFFERED
TABLE 68 MICE CAPITAL.: PRODUCTS OFFERED
TABLE 69 CREATIVE GROUP, INC: PRODUCTS OFFERED
TABLE 70 FLIGHT CENTRE TRAVEL GROUP LIMITED: PRODUCTS OFFERED

LIST OF FIGURES

FIGURE 1 EUROPE AND MIDDLE EAST MICE MARKET: STRUCTURE
FIGURE 2 EUROPE AND MIDDLE EAST MICE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032)
FIGURE 3 DRIVER IMPACT ANALYSIS (2023-2032)
FIGURE 4 RESTRAINT IMPACT ANALYSIS (2022-2032)
FIGURE 5 SUPPLY CHAIN ANALYSIS: EUROPE AND MIDDLE EAST MICE MARKET
FIGURE 6 PORTER'S FIVE FORCES MODEL: EUROPE AND MIDDLE EAST MICE MARKET
FIGURE 7 EUROPE AND MIDDLE EAST MICE MARKET, BY EVENT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 8 EUROPE AND MIDDLE EAST MICE MARKET, BY EVENT TYPE, 2022 (% SHARE)
FIGURE 9 EUROPE AND MIDDLE EAST MICE MARKET, BY BOOKING MODE, SEGMENT ATTRACTIVENESS ANALYSIS
FIGURE 10 EUROPE AND MIDDLE EAST MICE MARKET, BY BOOKING MODE, 2022 (% SHARE)
FIGURE 11 EUROPE MICE MARKET, BY COUNTRY, 2023 (% SHARE)
FIGURE 12 EUROPE MARKET: SWOT ANALYSIS
FIGURE 13 MIDDLE EAST MICE MARKET, BY COUNTRY, 2023 (% SHARE)
FIGURE 14 MIDDLE EAST MARKET: SWOT ANALYSIS
FIGURE 15 COMPETITOR DASHBOARD: GLOBAL MICE MARKET
FIGURE 16 GLOBAL MICE MARKET: COMPETITIVE ANALYSIS, 2022
FIGURE 17 SPECIAL HOLIDAYS.: SWOT ANALYSIS
FIGURE 18 BOUTIQUE HOLLAND.: SWOT ANALYSIS
FIGURE 19 BCD TRAVEL: SWOT ANALYSIS
FIGURE 20 PLAN JOURNEYS PVT LTD.: SWOT ANALYSIS
FIGURE 21 MARITZ: SWOT ANALYSIS
FIGURE 22 ITA AIRWAYS: SWOT ANALYSIS
FIGURE 23 ATPI: SWOT ANALYSIS
FIGURE 24 MICE CAPITAL.: SWOT ANALYSIS
FIGURE 25 CREATIVE GROUP, INC: SWOT ANALYSIS
FIGURE 26 FCTG.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 FLIGHT CENTRE TRAVEL GROUP LIMITED: SWOT ANALYSIS