Automotive Advertising Market By Type, By Product, By End-User : Global Opportunity Analysis and Industry Forecast, 2023-2032

Description

List of Tables

Automotive advertising is defined as a marketing strategy that promotes cars, trucks, and other vehicles, along with the related components and accessories. This mode of advertising aims to convince individuals who are dealing in this market for a new or used vehicle to make a purchase decision. It targets both near-market audiences and in-market shoppers. Near-market audiences are shoppers who might be 3-6 months out from purchasing a car, while in-market shoppers are high-intent shoppers who are less than 3 months from purchasing a car. Further, automotive advertising activities are primarily undertaken by automotive companies, dealerships, and related businesses to promote their products and services to consumers. It often includes a wide range of advertising channels and strategies aimed at increasing brand awareness, driving sales, and influencing consumer purchasing decisions within the automotive industry.

In the ever-evolving landscape of the automotive industry, the continual growth in digital transformation has become a defining catalyst for innovation, efficiency, and consumer engagement. It facilitates automotive brands to reach a large target audience across multiple digital channels, including social media, search engines, and mobile apps. According to information from Google, about 95% of vehicle buyers utilize the web as one of their sources of information, with almost 60% of those searches coming from mobile devices. This implies that a simple website design helps customers gather ample information available through online sources. Further, automotive advertisers leverage digital marketing tactics, such as targeted advertising, retargeting, and influencer partnerships to engage consumers online. Thus, the rise in the level of digitalization through online sources is expected to fuel the growth of automotive advertising market across the globe.

Moreover, the widespread adoption of automotive advertising among original equipment manufacturers (OEMs) has emerged as a prime factor for boosting the growth opportunities of the automotive advertising market across the globe. Advertising serves as a strategic tool for automotive OEMs to differentiate their brand positioning, showcase product features, and innovations, and connect with target audiences in a crowded marketplace. In addition, OEMs employ analytics tools and metrics to track the performance of their advertising campaigns, including reach, engagement, conversions, and brand sentiment. They often utilize these insights to enhance campaign strategies, distribute budgets effectively, and upgrade messaging to improve and resonate with target audiences. These factors are projected to fuel the growth of the global automotive advertising market.

However, the budget constraint is expected to be a prime limiting factor for the growth of the automotive advertising market, as advertising and marketing costs in the automotive sector are finite, requiring cautious allocation and prioritization of resources. Increase in return on investment and efficiency while managing costs presents a considerable risk for automotive advertisers, which in turn obstructs market growth. In addition, compliance issues with stringent regulations and advertising standards further add complexities to advertising campaigns, especially in the global market, resulting in slowed down market growth.

The automotive advertising market is segmented into type, product, end user, and region. Depending on the type, it is categorized into location-independent advertising and location-based advertising. On the basis of product, it is divided into online advertising, traditional media, pre-roll advertisements, and others. By end user, it is fragmented into automotive groups, automotive dealerships, and others. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Key players covered in the report include Adpearance, Inc., CMB Automotive Marketing Limited, Force Marketing, Google LLC by Alphabet Inc., HigherVisibility, Microsoft Corporation, Meta Platforms, Inc., Omnicom Group Inc., Social Media 55, and Visarc. These companies have adopted strategies such as product launches, product development, and others to improve their market positioning.

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Investment Opportunities
Technology Trend Analysis
Market share analysis of players by products/segments
Regulatory Guidelines
Strategic Recommendations
Additional company profiles with specific to client's interest
Additional country or region analysis- market size and forecast
Criss-cross segment analysis- market size and forecast
Expanded list for Company Profiles
SWOT Analysis

Key Market Segments

By Type

Location Independent Advertising
Location-Based Advertising

By Product

Online Advertising
Traditional Media
Pre-Roll Advertisements
Others

By End-User

Automotive Groups
Automotive Dealerships
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Colombia
- Rest of Latin America
Middle East and Africa
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest Of Middle East Africa

Key Market Players:

CMB Automotive Marketing Limited
Force Marketing
Google LLC by Alphabet Inc.
HigherVisibility
Microsoft Corporation
Meta Platforms, Inc.
Omnicom Group Inc.
Social Media 55
Visarc
Adpearance, Inc.

Product Code: A291158

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities

CHAPTER 4: AUTOMOTIVE ADVERTISING MARKET, BY TYPE

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Location Independent Advertising
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Location-Based Advertising
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country

CHAPTER 5: AUTOMOTIVE ADVERTISING MARKET, BY PRODUCT

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Online Advertising
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Traditional Media
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Pre-Roll Advertisements
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: AUTOMOTIVE ADVERTISING MARKET, BY END-USER

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Automotive Groups
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Automotive Dealerships
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Others
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country

CHAPTER 7: AUTOMOTIVE ADVERTISING MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Type
- 7.2.3. Market size and forecast, by Product
- 7.2.4. Market size and forecast, by End-User
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Type
  - 7.2.5.1.2. Market size and forecast, by Product
  - 7.2.5.1.3. Market size and forecast, by End-User
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Type
  - 7.2.5.2.2. Market size and forecast, by Product
  - 7.2.5.2.3. Market size and forecast, by End-User
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Type
  - 7.2.5.3.2. Market size and forecast, by Product
  - 7.2.5.3.3. Market size and forecast, by End-User
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Type
- 7.3.3. Market size and forecast, by Product
- 7.3.4. Market size and forecast, by End-User
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Market size and forecast, by Type
  - 7.3.5.1.2. Market size and forecast, by Product
  - 7.3.5.1.3. Market size and forecast, by End-User
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Market size and forecast, by Type
  - 7.3.5.2.2. Market size and forecast, by Product
  - 7.3.5.2.3. Market size and forecast, by End-User
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Type
  - 7.3.5.3.2. Market size and forecast, by Product
  - 7.3.5.3.3. Market size and forecast, by End-User
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Market size and forecast, by Type
  - 7.3.5.4.2. Market size and forecast, by Product
  - 7.3.5.4.3. Market size and forecast, by End-User
  - 7.3.5.5. Rest of Europe
  - 7.3.5.5.1. Market size and forecast, by Type
  - 7.3.5.5.2. Market size and forecast, by Product
  - 7.3.5.5.3. Market size and forecast, by End-User
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Type
- 7.4.3. Market size and forecast, by Product
- 7.4.4. Market size and forecast, by End-User
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Type
  - 7.4.5.1.2. Market size and forecast, by Product
  - 7.4.5.1.3. Market size and forecast, by End-User
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Type
  - 7.4.5.2.2. Market size and forecast, by Product
  - 7.4.5.2.3. Market size and forecast, by End-User
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Type
  - 7.4.5.3.2. Market size and forecast, by Product
  - 7.4.5.3.3. Market size and forecast, by End-User
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Market size and forecast, by Type
  - 7.4.5.4.2. Market size and forecast, by Product
  - 7.4.5.4.3. Market size and forecast, by End-User
  - 7.4.5.5. Rest of Asia-Pacific
  - 7.4.5.5.1. Market size and forecast, by Type
  - 7.4.5.5.2. Market size and forecast, by Product
  - 7.4.5.5.3. Market size and forecast, by End-User
7.5. Latin America
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Type
- 7.5.3. Market size and forecast, by Product
- 7.5.4. Market size and forecast, by End-User
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Type
  - 7.5.5.1.2. Market size and forecast, by Product
  - 7.5.5.1.3. Market size and forecast, by End-User
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Market size and forecast, by Type
  - 7.5.5.2.2. Market size and forecast, by Product
  - 7.5.5.2.3. Market size and forecast, by End-User
  - 7.5.5.3. Colombia
  - 7.5.5.3.1. Market size and forecast, by Type
  - 7.5.5.3.2. Market size and forecast, by Product
  - 7.5.5.3.3. Market size and forecast, by End-User
  - 7.5.5.4. Rest of Latin America
  - 7.5.5.4.1. Market size and forecast, by Type
  - 7.5.5.4.2. Market size and forecast, by Product
  - 7.5.5.4.3. Market size and forecast, by End-User
7.6. Middle East and Africa
- 7.6.1. Key market trends, growth factors and opportunities
- 7.6.2. Market size and forecast, by Type
- 7.6.3. Market size and forecast, by Product
- 7.6.4. Market size and forecast, by End-User
- 7.6.5. Market size and forecast, by country
  - 7.6.5.1. UAE
  - 7.6.5.1.1. Market size and forecast, by Type
  - 7.6.5.1.2. Market size and forecast, by Product
  - 7.6.5.1.3. Market size and forecast, by End-User
  - 7.6.5.2. Saudi Arabia
  - 7.6.5.2.1. Market size and forecast, by Type
  - 7.6.5.2.2. Market size and forecast, by Product
  - 7.6.5.2.3. Market size and forecast, by End-User
  - 7.6.5.3. South Africa
  - 7.6.5.3.1. Market size and forecast, by Type
  - 7.6.5.3.2. Market size and forecast, by Product
  - 7.6.5.3.3. Market size and forecast, by End-User
  - 7.6.5.4. Nigeria
  - 7.6.5.4.1. Market size and forecast, by Type
  - 7.6.5.4.2. Market size and forecast, by Product
  - 7.6.5.4.3. Market size and forecast, by End-User
  - 7.6.5.5. Rest Of Middle East & Africa
  - 7.6.5.5.1. Market size and forecast, by Type
  - 7.6.5.5.2. Market size and forecast, by Product
  - 7.6.5.5.3. Market size and forecast, by End-User

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. Adpearance, Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
9.2. CMB Automotive Marketing Limited
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
9.3. Force Marketing
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
9.4. Google LLC by Alphabet Inc.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
9.5. HigherVisibility
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
9.6. Microsoft Corporation
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Meta Platforms, Inc.
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. Omnicom Group Inc.
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Social Media 55
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
9.10. Visarc
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments