Europe Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024

List of Tables

The Europe Automotive Advertising Market would witness market growth of 9.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,283.5 Million by 2031. The UK market is exhibiting a CAGR of 8.7% during (2024 - 2031). Additionally, The France market would experience a CAGR of 11% during (2024 - 2031).

Automotive advertising is a broad category that spans a number of customer journey stages, from consideration and brand recognition to purchase and interaction after the purchase. At the awareness stage, automotive advertisers leverage mass media channels such as television commercials, outdoor billboards, and print ads to generate broad awareness and exposure for their brands and products.

Additionally, as consumers progress through the purchase funnel, advertisers employ targeted digital advertising strategies to engage audiences based on their interests, behaviors, and preferences. Search engine marketing (SEM), social media advertising, and retargeting campaigns are crucial in reaching consumers by actively researching vehicle options and comparing prices and features.

European nations provide a range of incentives, including grants, tax credits, and subsidies, to purchasers of electric vehicles in an effort to promote their widespread adoption. Additionally, investments in EV infrastructure, including charging stations, further support the market's growth. Automotive advertisers leverage these incentives in their campaigns to highlight the financial benefits and convenience of switching to electric vehicles.

Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

Meta Platforms, Inc. (Meta)
Microsoft Corporation
Google LLC (Alphabet Inc.)
Force Marketing
Omnicom Group Inc.
CMB Automotive Marketing Limited
Highervisibility, LLC
Visarc Limited
Social Media 55
Adpearance, Inc.

Europe Automotive Advertising Market Report Segmentation

By Type

Location Independent Advertising
Location-Based Advertising

By End-User

Automotive Groups
Automotive Dealerships
Others

By Product

Traditional Media
Online Advertising
Pre-Roll Advertisements
Others

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Automotive Advertising Market, by Type
- 1.4.2 Europe Automotive Advertising Market, by End-User
- 1.4.3 Europe Automotive Advertising Market, by Product
- 1.4.4 Europe Automotive Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter's Five Forces Analysis

Chapter 4. Europe Automotive Advertising Market by Type

4.1 Europe Location Independent Advertising Market by Country
4.2 Europe Location-Based Advertising Market by Country

Chapter 5. Europe Automotive Advertising Market by End-User

5.1 Europe Automotive Groups Market by Country
5.2 Europe Automotive Dealerships Market by Country
5.3 Europe Others Market by Country

Chapter 6. Europe Automotive Advertising Market by Product

6.1 Europe Traditional Media Market by Country
6.2 Europe Online Advertising Market by Country
6.3 Europe Pre-Roll Advertisements Market by Country
6.4 Europe Others Market by Country

Chapter 7. Europe Automotive Advertising Market by Country

7.1 Germany Automotive Advertising Market
- 7.1.1 Germany Automotive Advertising Market by Type
- 7.1.2 Germany Automotive Advertising Market by End-User
- 7.1.3 Germany Automotive Advertising Market by Product
7.2 UK Automotive Advertising Market
- 7.2.1 UK Automotive Advertising Market by Type
- 7.2.2 UK Automotive Advertising Market by End-User
- 7.2.3 UK Automotive Advertising Market by Product
7.3 France Automotive Advertising Market
- 7.3.1 France Automotive Advertising Market by Type
- 7.3.2 France Automotive Advertising Market by End-User
- 7.3.3 France Automotive Advertising Market by Product
7.4 Russia Automotive Advertising Market
- 7.4.1 Russia Automotive Advertising Market by Type
- 7.4.2 Russia Automotive Advertising Market by End-User
- 7.4.3 Russia Automotive Advertising Market by Product
7.5 Spain Automotive Advertising Market
- 7.5.1 Spain Automotive Advertising Market by Type
- 7.5.2 Spain Automotive Advertising Market by End-User
- 7.5.3 Spain Automotive Advertising Market by Product
7.6 Italy Automotive Advertising Market
- 7.6.1 Italy Automotive Advertising Market by Type
- 7.6.2 Italy Automotive Advertising Market by End-User
- 7.6.3 Italy Automotive Advertising Market by Product
7.7 Rest of Europe Automotive Advertising Market
- 7.7.1 Rest of Europe Automotive Advertising Market by Type
- 7.7.2 Rest of Europe Automotive Advertising Market by End-User
- 7.7.3 Rest of Europe Automotive Advertising Market by Product

Chapter 8. Company Profiles

8.1 Meta Platforms, Inc. (Meta)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segment and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
8.2 Microsoft Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expenses
- 8.2.5 SWOT Analysis
8.3 Google LLC (Alphabet Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
8.4 Force Marketing
- 8.4.1 Company Overview
- 8.4.2 Recent strategies and developments:
  - 8.4.2.1 Product Launches and Product Expansions:
  - 8.4.2.2 Acquisition and Mergers:
- 8.4.3 SWOT Analysis
8.5 Omnicom Group Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Recent strategies and developments:
  - 8.5.4.1 Acquisition and Mergers:
- 8.5.5 SWOT Analysis
8.6 CMB Automotive Marketing Limited
- 8.6.1 Company Overview
- 8.6.2 SWOT Analysis
8.7 Highervisibility, LLC
- 8.7.1 Company Overview
- 8.7.2 SWOT Analysis
8.8 Visarc Limited
- 8.8.1 Company Overview
- 8.8.2 SWOT Analysis
8.9 Social Media 55
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
8.10. Adpearance, Inc.
- 8.10.1 Company Overview
- 8.10.2 SWOT Analysis

LIST OF TABLES

TABLE 1 Europe Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 2 Europe Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 3 Europe Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 4 Europe Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 5 Europe Location Independent Advertising Market by Country, 2020 - 2023, USD Million
TABLE 6 Europe Location Independent Advertising Market by Country, 2024 - 2031, USD Million
TABLE 7 Europe Location-Based Advertising Market by Country, 2020 - 2023, USD Million
TABLE 8 Europe Location-Based Advertising Market by Country, 2024 - 2031, USD Million
TABLE 9 Europe Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 10 Europe Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 11 Europe Automotive Groups Market by Country, 2020 - 2023, USD Million
TABLE 12 Europe Automotive Groups Market by Country, 2024 - 2031, USD Million
TABLE 13 Europe Automotive Dealerships Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Automotive Dealerships Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Others Market by Country, 2020 - 2023, USD Million
TABLE 16 Europe Others Market by Country, 2024 - 2031, USD Million
TABLE 17 Europe Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 18 Europe Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 19 Europe Traditional Media Market by Country, 2020 - 2023, USD Million
TABLE 20 Europe Traditional Media Market by Country, 2024 - 2031, USD Million
TABLE 21 Europe Online Advertising Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Online Advertising Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Pre-Roll Advertisements Market by Country, 2020 - 2023, USD Million
TABLE 24 Europe Pre-Roll Advertisements Market by Country, 2024 - 2031, USD Million
TABLE 25 Europe Others Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Others Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Automotive Advertising Market by Country, 2020 - 2023, USD Million
TABLE 28 Europe Automotive Advertising Market by Country, 2024 - 2031, USD Million
TABLE 29 Germany Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 30 Germany Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 31 Germany Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 32 Germany Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 33 Germany Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 34 Germany Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 35 Germany Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 36 Germany Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 37 UK Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 38 UK Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 39 UK Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 40 UK Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 41 UK Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 42 UK Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 43 UK Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 44 UK Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 45 France Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 46 France Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 47 France Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 48 France Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 49 France Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 50 France Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 51 France Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 52 France Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 53 Russia Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 54 Russia Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 55 Russia Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 56 Russia Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 57 Russia Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 58 Russia Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 59 Russia Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 60 Russia Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 61 Spain Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 62 Spain Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 63 Spain Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 64 Spain Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 65 Spain Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 66 Spain Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 67 Spain Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 68 Spain Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 69 Italy Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 70 Italy Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 71 Italy Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 72 Italy Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 73 Italy Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 74 Italy Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 75 Italy Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 76 Italy Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 77 Rest of Europe Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 78 Rest of Europe Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 79 Rest of Europe Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 80 Rest of Europe Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 81 Rest of Europe Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 82 Rest of Europe Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 83 Rest of Europe Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 84 Rest of Europe Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 85 Key Information - Meta Platforms, Inc.
TABLE 86 Key Information - Microsoft Corporation
TABLE 87 Key Information - Google LLC
TABLE 88 Key Information - Force Marketing
TABLE 89 Key Information - Omnicom Group Inc.
TABLE 90 Key Information - CMB Automotive Marketing Limited
TABLE 91 Key Information - Highervisibility, LLC
TABLE 92 Key Information - Visarc Limited
TABLE 93 Key Information - Social Media 55
TABLE 94 Key Information - Adpearance, Inc.

Europe Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031

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