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PUBLISHER: KBV Research | PRODUCT CODE: 1493776
PUBLISHER: KBV Research | PRODUCT CODE: 1493776
Asia Pacific Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031
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The Asia Pacific Automotive Advertising Market would witness market growth of 10.5% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,477.2 Million by 2031. The Japan market registering a CAGR of 9.7% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.1% during (2024 - 2031).
The adoption of automotive advertising strategies has evolved significantly over the years, driven by technological advancements, changing consumer behaviors, and industry trends. Traditional advertising channels such as television, print media, and radio have long been staples of automotive advertising, providing broad reach and visibility to mass audiences.
Moreover, automotive advertisers have been more focused on digital advertising channels, such as social media, search engine marketing, display advertising, and video streaming platforms, since the introduction of digital technology and the growth of online platforms.
China's automotive sector has been experiencing consistent growth, with rising vehicle ownership and increasing consumer demand for both traditional and new energy vehicles (NEVs). The burgeoning middle class, urbanization, and rising disposable incomes contribute to higher vehicle sales, prompting automotive brands to invest heavily in advertising to attract potential buyers and retain existing customers.
Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Force Marketing
- Omnicom Group Inc.
- CMB Automotive Marketing Limited
- Highervisibility, LLC
- Visarc Limited
- Social Media 55
- Adpearance, Inc.
Asia Pacific Automotive Advertising Market Report Segmentation
By Type
- Location Independent Advertising
- Location-Based Advertising
By End-User
- Automotive Groups
- Automotive Dealerships
- Others
By Product
- Traditional Media
- Online Advertising
- Pre-Roll Advertisements
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Automotive Advertising Market, by Type
- 1.4.2 Asia Pacific Automotive Advertising Market, by End-User
- 1.4.3 Asia Pacific Automotive Advertising Market, by Product
- 1.4.4 Asia Pacific Automotive Advertising Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter's Five Forces Analysis
Chapter 4. Asia Pacific Automotive Advertising Market by Type
- 4.1 Asia Pacific Location Independent Advertising Market by Country
- 4.2 Asia Pacific Location-Based Advertising Market by Country
Chapter 5. Asia Pacific Automotive Advertising Market by End-User
- 5.1 Asia Pacific Automotive Groups Market by Country
- 5.2 Asia Pacific Automotive Dealerships Market by Country
- 5.3 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Automotive Advertising Market by Product
- 6.1 Asia Pacific Traditional Media Market by Country
- 6.2 Asia Pacific Online Advertising Market by Country
- 6.3 Asia Pacific Pre-Roll Advertisements Market by Country
- 6.4 Asia Pacific Others Market by Country
Chapter 7. Asia Pacific Automotive Advertising Market by Country
- 7.1 China Automotive Advertising Market
- 7.1.1 China Automotive Advertising Market by Type
- 7.1.2 China Automotive Advertising Market by End-User
- 7.1.3 China Automotive Advertising Market by Product
- 7.2 Japan Automotive Advertising Market
- 7.2.1 Japan Automotive Advertising Market by Type
- 7.2.2 Japan Automotive Advertising Market by End-User
- 7.2.3 Japan Automotive Advertising Market by Product
- 7.3 India Automotive Advertising Market
- 7.3.1 India Automotive Advertising Market by Type
- 7.3.2 India Automotive Advertising Market by End-User
- 7.3.3 India Automotive Advertising Market by Product
- 7.4 South Korea Automotive Advertising Market
- 7.4.1 South Korea Automotive Advertising Market by Type
- 7.4.2 South Korea Automotive Advertising Market by End-User
- 7.4.3 South Korea Automotive Advertising Market by Product
- 7.5 Singapore Automotive Advertising Market
- 7.5.1 Singapore Automotive Advertising Market by Type
- 7.5.2 Singapore Automotive Advertising Market by End-User
- 7.5.3 Singapore Automotive Advertising Market by Product
- 7.6 Malaysia Automotive Advertising Market
- 7.6.1 Malaysia Automotive Advertising Market by Type
- 7.6.2 Malaysia Automotive Advertising Market by End-User
- 7.6.3 Malaysia Automotive Advertising Market by Product
- 7.7 Rest of Asia Pacific Automotive Advertising Market
- 7.7.1 Rest of Asia Pacific Automotive Advertising Market by Type
- 7.7.2 Rest of Asia Pacific Automotive Advertising Market by End-User
- 7.7.3 Rest of Asia Pacific Automotive Advertising Market by Product
Chapter 8. Company Profiles
- 8.1 Meta Platforms, Inc. (Meta)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segment and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
- 8.2 Microsoft Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expenses
- 8.2.5 SWOT Analysis
- 8.3 Google LLC (Alphabet Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 Force Marketing
- 8.4.1 Company Overview
- 8.4.2 Recent strategies and developments:
- 8.4.2.1 Product Launches and Product Expansions:
- 8.4.2.2 Acquisition and Mergers:
- 8.4.3 SWOT Analysis
- 8.5 Omnicom Group Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Recent strategies and developments:
- 8.5.4.1 Acquisition and Mergers:
- 8.5.5 SWOT Analysis
- 8.6 CMB Automotive Marketing Limited
- 8.6.1 Company Overview
- 8.6.2 SWOT Analysis
- 8.7 Highervisibility, LLC
- 8.7.1 Company Overview
- 8.7.2 SWOT Analysis
- 8.8 Visarc Limited
- 8.8.1 Company Overview
- 8.8.2 SWOT Analysis
- 8.9 Social Media 55
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Adpearance, Inc.
- 8.10.1 Company Overview
- 8.10.2 SWOT Analysis
LIST OF TABLES
- TABLE 1 Asia Pacific Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 2 Asia Pacific Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 3 Asia Pacific Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 4 Asia Pacific Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 5 Asia Pacific Location Independent Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 6 Asia Pacific Location Independent Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 7 Asia Pacific Location-Based Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 8 Asia Pacific Location-Based Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 9 Asia Pacific Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 10 Asia Pacific Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 11 Asia Pacific Automotive Groups Market by Country, 2020 - 2023, USD Million
- TABLE 12 Asia Pacific Automotive Groups Market by Country, 2024 - 2031, USD Million
- TABLE 13 Asia Pacific Automotive Dealerships Market by Country, 2020 - 2023, USD Million
- TABLE 14 Asia Pacific Automotive Dealerships Market by Country, 2024 - 2031, USD Million
- TABLE 15 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
- TABLE 16 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
- TABLE 17 Asia Pacific Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 18 Asia Pacific Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 19 Asia Pacific Traditional Media Market by Country, 2020 - 2023, USD Million
- TABLE 20 Asia Pacific Traditional Media Market by Country, 2024 - 2031, USD Million
- TABLE 21 Asia Pacific Online Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 22 Asia Pacific Online Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 23 Asia Pacific Pre-Roll Advertisements Market by Country, 2020 - 2023, USD Million
- TABLE 24 Asia Pacific Pre-Roll Advertisements Market by Country, 2024 - 2031, USD Million
- TABLE 25 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
- TABLE 26 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
- TABLE 27 Asia Pacific Automotive Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 28 Asia Pacific Automotive Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 29 China Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 30 China Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 31 China Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 32 China Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 33 China Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 34 China Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 35 China Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 36 China Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 37 Japan Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 38 Japan Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 39 Japan Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 40 Japan Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 41 Japan Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 42 Japan Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 43 Japan Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 44 Japan Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 45 India Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 46 India Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 47 India Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 48 India Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 49 India Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 50 India Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 51 India Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 52 India Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 53 South Korea Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 54 South Korea Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 55 South Korea Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 56 South Korea Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 57 South Korea Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 58 South Korea Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 59 South Korea Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 60 South Korea Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 61 Singapore Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 62 Singapore Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 63 Singapore Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 64 Singapore Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 65 Singapore Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 66 Singapore Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 67 Singapore Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 68 Singapore Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 69 Malaysia Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 70 Malaysia Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 71 Malaysia Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 72 Malaysia Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 73 Malaysia Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 74 Malaysia Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 75 Malaysia Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 76 Malaysia Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 77 Rest of Asia Pacific Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 78 Rest of Asia Pacific Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 79 Rest of Asia Pacific Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 80 Rest of Asia Pacific Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 81 Rest of Asia Pacific Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 82 Rest of Asia Pacific Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 83 Rest of Asia Pacific Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 84 Rest of Asia Pacific Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 85 Key Information - Meta Platforms, Inc.
- TABLE 86 Key Information - Microsoft Corporation
- TABLE 87 Key Information - Google LLC
- TABLE 88 Key Information - Force Marketing
- TABLE 89 Key Information - Omnicom Group Inc.
- TABLE 90 Key Information - CMB Automotive Marketing Limited
- TABLE 91 Key Information - Highervisibility, LLC
- TABLE 92 Key Information - Visarc Limited
- TABLE 93 Key Information - Social Media 55
- TABLE 94 Key Information - Adpearance, Inc.
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