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PUBLISHER: KBV Research | PRODUCT CODE: 1493788
PUBLISHER: KBV Research | PRODUCT CODE: 1493788
LAMEA Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031
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The Latin America, Middle East and Africa Automotive Advertising Market would witness market growth of 11.6% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $867 Million by 2031. The Argentina market is showcasing a CAGR of 12.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 11.3% during (2024 - 2031).
The automotive advertising market is a dynamic and competitive landscape that plays a crucial role in shaping consumer perceptions, driving brand awareness, and influencing purchase decisions in the automotive industry.
Additionally, automotive advertising is a highly lucrative and expansive sector of the advertising industry that involves many strategies, tactics, and channels geared at promoting automobiles, automotive products, and related services to a global target audience.
The UAE's commitment to technological innovation and smart city initiatives presents opportunities for automotive advertisers to showcase cutting-edge technologies and connected car features. Advertisers can highlight features such as autonomous driving capabilities, in-car infotainment systems, and advanced safety features through immersive digital experiences and interactive advertising formats.
Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others.Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Meta Platforms, Inc. (Meta)
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Force Marketing
- Omnicom Group Inc.
- CMB Automotive Marketing Limited
- Highervisibility, LLC
- Visarc Limited
- Social Media 55
- Adpearance, Inc.
LAMEA Automotive Advertising Market Report Segmentation
By Type
- Location Independent Advertising
- Location-Based Advertising
By End-User
- Automotive Groups
- Automotive Dealerships
- Others
By Product
- Traditional Media
- Online Advertising
- Pre-Roll Advertisements
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Automotive Advertising Market, by Type
- 1.4.2 LAMEA Automotive Advertising Market, by End-User
- 1.4.3 LAMEA Automotive Advertising Market, by Product
- 1.4.4 LAMEA Automotive Advertising Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter's Five Forces Analysis
Chapter 4. LAMEA Automotive Advertising Market by Type
- 4.1 LAMEA Location Independent Advertising Market by Country
- 4.2 LAMEA Location-Based Advertising Market by Country
Chapter 5. LAMEA Automotive Advertising Market by End-User
- 5.1 LAMEA Automotive Groups Market by Country
- 5.2 LAMEA Automotive Dealerships Market by Country
- 5.3 LAMEA Others Market by Country
Chapter 6. LAMEA Automotive Advertising Market by Product
- 6.1 LAMEA Traditional Media Market by Country
- 6.2 LAMEA Online Advertising Market by Country
- 6.3 LAMEA Pre-Roll Advertisements Market by Country
- 6.4 LAMEA Others Market by Country
Chapter 7. LAMEA Automotive Advertising Market by Country
- 7.1 Brazil Automotive Advertising Market
- 7.1.1 Brazil Automotive Advertising Market by Type
- 7.1.2 Brazil Automotive Advertising Market by End-User
- 7.1.3 Brazil Automotive Advertising Market by Product
- 7.2 Argentina Automotive Advertising Market
- 7.2.1 Argentina Automotive Advertising Market by Type
- 7.2.2 Argentina Automotive Advertising Market by End-User
- 7.2.3 Argentina Automotive Advertising Market by Product
- 7.3 UAE Automotive Advertising Market
- 7.3.1 UAE Automotive Advertising Market by Type
- 7.3.2 UAE Automotive Advertising Market by End-User
- 7.3.3 UAE Automotive Advertising Market by Product
- 7.4 Saudi Arabia Automotive Advertising Market
- 7.4.1 Saudi Arabia Automotive Advertising Market by Type
- 7.4.2 Saudi Arabia Automotive Advertising Market by End-User
- 7.4.3 Saudi Arabia Automotive Advertising Market by Product
- 7.5 South Africa Automotive Advertising Market
- 7.5.1 South Africa Automotive Advertising Market by Type
- 7.5.2 South Africa Automotive Advertising Market by End-User
- 7.5.3 South Africa Automotive Advertising Market by Product
- 7.6 Nigeria Automotive Advertising Market
- 7.6.1 Nigeria Automotive Advertising Market by Type
- 7.6.2 Nigeria Automotive Advertising Market by End-User
- 7.6.3 Nigeria Automotive Advertising Market by Product
- 7.7 Rest of LAMEA Automotive Advertising Market
- 7.7.1 Rest of LAMEA Automotive Advertising Market by Type
- 7.7.2 Rest of LAMEA Automotive Advertising Market by End-User
- 7.7.3 Rest of LAMEA Automotive Advertising Market by Product
Chapter 8. Company Profiles
- 8.1 Meta Platforms, Inc. (Meta)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segment and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
- 8.2 Microsoft Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expenses
- 8.2.5 SWOT Analysis
- 8.3 Google LLC (Alphabet Inc.)
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 Force Marketing
- 8.4.1 Company Overview
- 8.4.2 Recent strategies and developments:
- 8.4.2.1 Product Launches and Product Expansions:
- 8.4.2.2 Acquisition and Mergers:
- 8.4.3 SWOT Analysis
- 8.5 Omnicom Group Inc.
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Regional Analysis
- 8.5.4 Recent strategies and developments:
- 8.5.4.1 Acquisition and Mergers:
- 8.5.5 SWOT Analysis
- 8.6 CMB Automotive Marketing Limited
- 8.6.1 Company Overview
- 8.6.2 SWOT Analysis
- 8.7 Highervisibility, LLC
- 8.7.1 Company Overview
- 8.7.2 SWOT Analysis
- 8.8 Visarc Limited
- 8.8.1 Company Overview
- 8.8.2 SWOT Analysis
- 8.9 Social Media 55
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Adpearance, Inc.
- 8.10.1 Company Overview
- 8.10.2 SWOT Analysis
LIST OF TABLES
- TABLE 1 LAMEA Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 2 LAMEA Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 3 LAMEA Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 4 LAMEA Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 5 LAMEA Location Independent Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 6 LAMEA Location Independent Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 7 LAMEA Location-Based Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 8 LAMEA Location-Based Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 9 LAMEA Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 10 LAMEA Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 11 LAMEA Automotive Groups Market by Country, 2020 - 2023, USD Million
- TABLE 12 LAMEA Automotive Groups Market by Country, 2024 - 2031, USD Million
- TABLE 13 LAMEA Automotive Dealerships Market by Country, 2020 - 2023, USD Million
- TABLE 14 LAMEA Automotive Dealerships Market by Country, 2024 - 2031, USD Million
- TABLE 15 LAMEA Others Market by Country, 2020 - 2023, USD Million
- TABLE 16 LAMEA Others Market by Country, 2024 - 2031, USD Million
- TABLE 17 LAMEA Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 18 LAMEA Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 19 LAMEA Traditional Media Market by Country, 2020 - 2023, USD Million
- TABLE 20 LAMEA Traditional Media Market by Country, 2024 - 2031, USD Million
- TABLE 21 LAMEA Online Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 22 LAMEA Online Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 23 LAMEA Pre-Roll Advertisements Market by Country, 2020 - 2023, USD Million
- TABLE 24 LAMEA Pre-Roll Advertisements Market by Country, 2024 - 2031, USD Million
- TABLE 25 LAMEA Others Market by Country, 2020 - 2023, USD Million
- TABLE 26 LAMEA Others Market by Country, 2024 - 2031, USD Million
- TABLE 27 LAMEA Automotive Advertising Market by Country, 2020 - 2023, USD Million
- TABLE 28 LAMEA Automotive Advertising Market by Country, 2024 - 2031, USD Million
- TABLE 29 Brazil Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 30 Brazil Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 31 Brazil Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 32 Brazil Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 33 Brazil Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 34 Brazil Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 35 Brazil Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 36 Brazil Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 37 Argentina Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 38 Argentina Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 39 Argentina Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 40 Argentina Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 41 Argentina Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 42 Argentina Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 43 Argentina Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 44 Argentina Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 45 UAE Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 46 UAE Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 47 UAE Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 48 UAE Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 49 UAE Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 50 UAE Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 51 UAE Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 52 UAE Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 53 Saudi Arabia Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 54 Saudi Arabia Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 55 Saudi Arabia Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 56 Saudi Arabia Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 57 Saudi Arabia Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 58 Saudi Arabia Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 59 Saudi Arabia Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 60 Saudi Arabia Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 61 South Africa Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 62 South Africa Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 63 South Africa Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 64 South Africa Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 65 South Africa Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 66 South Africa Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 67 South Africa Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 68 South Africa Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 69 Nigeria Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 70 Nigeria Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 71 Nigeria Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 72 Nigeria Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 73 Nigeria Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 74 Nigeria Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 75 Nigeria Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 76 Nigeria Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 77 Rest of LAMEA Automotive Advertising Market, 2020 - 2023, USD Million
- TABLE 78 Rest of LAMEA Automotive Advertising Market, 2024 - 2031, USD Million
- TABLE 79 Rest of LAMEA Automotive Advertising Market by Type, 2020 - 2023, USD Million
- TABLE 80 Rest of LAMEA Automotive Advertising Market by Type, 2024 - 2031, USD Million
- TABLE 81 Rest of LAMEA Automotive Advertising Market by End-User, 2020 - 2023, USD Million
- TABLE 82 Rest of LAMEA Automotive Advertising Market by End-User, 2024 - 2031, USD Million
- TABLE 83 Rest of LAMEA Automotive Advertising Market by Product, 2020 - 2023, USD Million
- TABLE 84 Rest of LAMEA Automotive Advertising Market by Product, 2024 - 2031, USD Million
- TABLE 85 Key Information - Meta Platforms, Inc.
- TABLE 86 Key Information - Microsoft Corporation
- TABLE 87 Key Information - Google LLC
- TABLE 88 Key Information - Force Marketing
- TABLE 89 Key Information - Omnicom Group Inc.
- TABLE 90 Key Information - CMB Automotive Marketing Limited
- TABLE 91 Key Information - Highervisibility, LLC
- TABLE 92 Key Information - Visarc Limited
- TABLE 93 Key Information - Social Media 55
- TABLE 94 Key Information - Adpearance, Inc.
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