Global Texturized Vegetable Protein Market Size By Product (Soy, Wheat, Pea), By Application (Household, Commercial, Industrial), By Geographic Scope And Forecast

Texturized Vegetable Protein Market Size And Forecast

Texturized Vegetable Protein Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2021 to 2028.

The growing demand for meat alternatives, as well as the increase in health awareness among consumers, are propelling the demand for textured vegetable protein. The global market for texturized vegetable proteins is characterized by a growing number of regional players as well as the presence of international players. The Global Texturized Vegetable Protein Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Texturized Vegetable Protein Market Definition

Textured vegetable protein Market is the by-product extracted from various vegetable ingredients processing and utilized as a meat substitute because of its similar content of protein to meats. It is a defatted variant of vegetable proteins that are very simplified in their cooking process. These proteins are identified by having a texturized structural integrity enhancing the chewiness and texture of the food products they are utilized in. Textured vegetable protein obtained from various sources such as soy, wheat, and pea has been adaptive among the food manufacturers, as it poses as a meat alternative with functional and nutritional characteristics.

Also, it has witnessed high rates of adoption among consumers, as it replicates the characteristics of meat products, such as sausages, burger patties, nuggets, and crumbles, with a similar texture and flavor. Meat alternatives contain protein from plants and are formulated to provide an option for non-meat consumers. Flexitarians have been actively working to reduce meat consumption in their diets and are emerging as a larger potential consumer segment. This has increased the production of meat alternatives that closely match the consumer eating experience of beef, chicken, and other animal-based products.

Global Texturized Vegetable Protein Market Overview

Veganism and vegetarianism are some of the key drivers that are driving the demand for texturized vegetable protein. Moreover, prevention from various diseases, such as cardiovascular diseases is also creating a demand for meat substitutes. The Texturized Vegetable Protein Market is largely fragmented with leading players accounting for huge market share. Changing consumer preferences are leaving scope for innovations in the Texturized Vegetable Protein Market. Currently, manufacturers are opting for calculated risks by introducing products that strike the right balance between indulgence and health. This new trend has been instrumental in achieving repeat purchases for plant-based products.

Furthermore, manufacturers in the Texturized Vegetable Protein Market are focusing on protein claims for packaging and other marketing strategies. In order to enhance the consumer experience, companies are increasing R&D activities to find the right mix of protein with natural flavors and textures to boost product uptake. Apart from meat substitutes and snacks, manufacturers are generating incremental opportunities through the sales of nutritional supplements, bakery products, and beverages. Since the share of regional and local players is higher in the Texturized Vegetable Protein Market, tie-ups with local farmers to obtain high-quality products will be prominent in the coming years.

There are high growth opportunities in frozen breakfast items, such as plant-based sausage patties and waffles. Manufacturers in the Texturized Vegetable Protein Market are introducing new dairy items to capitalize on the growing plant-based food trend. Moreover, calorie-conscious consumers are the key target audience for manufacturers, since plant-based protein helps in the production of low-calorie food products and lower sugar levels. However, the challenge of producing meat substitutes without compromising on the taste poses a restraint for manufacturers. Hence, manufacturers are increasing efforts to create blends of different plant proteins.

Global Texturized Vegetable Protein Market Segmentation Analysis

The Global Texturized Vegetable Protein Market Segmented on the basis of Product, Application, And Geography.

Texturized Vegetable Protein Market, By Product

• Soy
• Wheat
• Pea

Based on Product, the market is bifurcated into Soy, Wheat, and Pea. The soy protein segment holds a major share of the Texturized Vegetable Protein Market and is anticipated to grow significantly during the forecast period. Consumers are growing increasingly conscious of the advantages of plant-based foods. Manufacturers in the Texturized Vegetable Protein Market are increasingly innovating in soy protein. As such, the soy product type segment of the Texturized Vegetable Protein Market is estimated to reach an output of huge metric tons by the end of 2027.

• Awareness about how the meat industry has led to environmental stress has accelerated the uptake of texturized vegetable protein, especially in the food & beverage industry and households, among others. Hence, leading manufacturers are expanding their portfolio in plant protein nuggets by including soy and pea protein-made products. Other than soy and pea, proteins such as faba bean texturized vegetable protein, lentil texturized vegetable protein, and corn texturized vegetable protein was also recently launched in the market.

Texturized Vegetable Protein Market, By Application

• Household
• Commercial
• Industrial

Based on Application, the market is bifurcated into Household, Commercial, and Industrial. The Industrial segment is anticipated to contribute the largest revenue share in 2019.

Texturized Vegetable Protein Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Texturized Vegetable Protein Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific is projected to account for the faster-growing market with the highest CAGR during the forecast period. The textured vegetable protein market in this region is estimated to witness robust growth propelled by the economic developments of countries such as China, India, Japan, and Australia.

• The shift of industrialization and investments in Asia Pacific regions has grown substantially over the past decade, especially in China, which contributes to rapid economic growth. With the advancement of new technologies and innovative experiments in the food and beverage sector, the usage of textured vegetable protein has been dominant in the North American market, due to the rise in vegan and flexitarian population, whereas the Asia Pacific region is growing fastest owing to new technologies and increase in the export of food and beverages.

Key Players

• The "Global Texturized Vegetable Protein Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as
• ROQUETTE FRERES, CHS, Archer Daniels Midland Company, Cargill, DuPont, MGP Ingredients, Sonic Biochem Extractions Limited, Sotexpro, Victoria Group, Shandong Yuxin Soybean Protein, Crown Soya Protein Group, BENEO GmbH.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• Partnerships, Collaborations, and Agreements
• On January 2020, Roquette and Beyond Meat (US) formed a partnership agreement to significantly increase the supply of pea protein due to the rising demand in North American and European regions.
• On January 2018, Puris Foods established a strategic partnership with Cargill (US) with an initial investment of USD 25 million. Cargill is expected to take up the key role of the sales and distribution of pea proteins developed by Puris through various channels.
• Mergers and Acquisitions
• On September 2018, Roquette, a global leader in plant-based ingredients for Food, Nutrition, and Health markets, announced today that it has completed the acquisition of Sethness Products Company ("Sethness"). Operations and businesses of both companies will be run independently.
• On January 2020, Pearson, the world's learning company announced the acquisition of industry-leading digital learning technology from Smart Sparrow. The acquisition of technology will enable the company to enhance its current capabilities in adaptive learning significantly and will help accelerate the roll-out of Pearson's Global Learning Platform (GLP).
• Product Launches and Product Expansions
• On May 2019, Roquette (France) expanded its presence in Lithuania by establishing a new R&D division. This strategy would bolster the regional experts and cater to the needs of regional customers as well as Northern Europe.
• On November 2019, VestKorn (Norway) launched textured pea protein and textured fababean protein to cater to the growing demand for sustainable meat alternatives in the North American and European regions.