Eco-Friendly Cleaning Products Market: Current Analysis and Forecast (2024-2032)

Eco-friendly cleaning agents are products that have been formulated in such a way that they cause as little harm as possible to the outside world. Such products biodegrade without polluting the environment. They are friendly to the individual and the society since they originate from natural renewable resources. The introduction of biodegradable cleaning materials is a realistic quest for a better and proper existence that will also decrease the impact of human beings on the environment. These products also provide sustainability of a circular economy through the utilization of renewable natural resources. The eco-friendly cleaning products market has steadily risen due to multiple factors, like the increasing demand for sustainable cleaning products, which has led to the market's growth. Several other factors, such as increasing product innovations and a surge in company collaborations & acquisitions, are driving the global eco-friendly cleaning products market. For instance, in November 2023, one of India's leading responsible retailers and largest organic and natural retail store chain, the Organic World (TOW), launched three new products under its plant-powered home care label, Osh.

The Eco-Friendly Cleaning Products Market is expected to grow at a steady rate of around 10.5% owing to the rising development of new innovative products. For instance, in February 2024, First Nations-owned Banyar Jagun launched sustainable cleaning products. Several other factors, including the explosion of product launches, the expanding distribution channels, and strategic partnerships between FMCG (fast-moving consumer goods) companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of eco-friendly cleaning products are also driving this market steadily.

Based on the product category, the market is segmented into glass cleaner, floor cleaner, toilet bowl cleaner, and others. The floor cleaner segment is expected to grow significantly in the forecast period. This segment has expanded over the recent years due to rising consumer consciousness, particularly to adverse environmental impacts and health risks posed by conventional cleaning agents. Other driving factors include shifting consumer trends, product development, and ongoing favorable policies. Since health and quality sustainability are gaining more importance in consumer markets, it will lead to a better market for green floor cleaners, which means an opportunity for manufacturers and retailers. Thus, the floor cleaner segment is expected to hold a significant market share in the forecast period among the product categories.

Based on the product form, the market is segmented into powder, spray, and liquid. The liquid segment dominated the type segment in the year 2023. The fluid form within the market for green cleaning products has expanded greatly with their effectiveness as well as the versatility of uses. The segment is expected to remain one of the fastest growing segments as consumers prefer convenience and efficiency as well as the durability of liquid products. Changes in formulation and packaging techniques, consumer awareness, and governmental approval for the product are major favorable conditions that are helping to support and advance such development. Thus, the liquid product form segment of the ecological cleaning products market is highly versatile and characterized by significant share growth.

Based on the end-use, the market is bifurcated into household and commercial. The commercial segment is expected to grow with a significant CAGR in the forecast period owing to regulation pressure, company sustainability policy, and concerns about health to use green cleaning products. It provides a huge opportunity for manufacturers and businesses in the ecological cleaning products market. Thus, this segment has the potential to achieve greater growth in the future as it underlines improvements toward creating a cleaner, safer, and more sustainable environment for doing business.

For a better understanding of the market adoption of eco-friendly cleaning products, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia Pacific (China, Japan, India, Rest of Asia Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising eco-friendly cleaning product launches, consumer goods company expansions, and rising company collaborations & acquisitions. For instance, In February 2024, U.S.-based Society Brands, a tech-enabled consumer products company, acquired Cleanomic, a DTC maker of sustainable products, including laundry detergent, kitchen cleaners, and bathroom cleaners. Other factors, such as the improving affordability and accessibility of personal care products, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.

Some of the major players operating in the market include 3M; KOALA ECO; LetsBeco Shop; awenest; Ecosys Cleaners; WaterWise; MaidLuxe, LLC; Meliora Cleaning Products; Branch Basics; Seventh Generation Inc.