Household Wipes Market, By Material Type, By Product Type, By Distribution Channel, By Geography

Description

The household wipes market is estimated to be valued at USD 4.82 Bn in 2024 and is expected to reach USD 7.34 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 4.82 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	6.20%	2031 Value Projection:	US$ 7.34 Bn

Figure. Household Wipes Market Share (%), By Region 2024

The global household wipes market has witnessed significant growth in the past few years due to the rising awareness about health, hygiene, and sanitization. Household wipes are mostly used for quick cleaning and disinfecting of surfaces. The convenient, easy, and quick cleaning functionality associated with household wipes has increased their popularity globally. The market has been expanding with the introduction of innovative product varieties including wood wipes, glass wipes, counter wipes, and multi-surface wipes. With growing health consciousness, rising population and proliferating online retail platforms, the demand for household wipes is expected to boost significantly during the forecast period.

Market Dynamics:

Growing concerns regarding health and hygiene among consumers along with rising disposable income levels are the major factors driving the growth of household wipes market. The fast-paced lifestyle has fueled the demand for convenient and easy usage cleaning products like household wipes. Spread of viruses and diseases are increasing the adoption of household disinfecting wipes for cleaning and sanitization purposes. Rising urbanization rate along with increasing female workforce is further propelling the sales of household wipes globally. However, the availability of substitute products like cleaning sprays and high prices of some natural and organic wipes may restrain the market growth. Introduction of eco-friendly, natural, and organic wipes variants present numerous opportunities for manufacturers in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global household wipes market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global household wipes market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include KCWW, Unilever, Johnson & Johnson Consumer Inc., TLC International, WipesPlus, The Honest Company, Inc., Procter & Gamble, Himalaya Wellness Company, S. C. Johnson & Son Inc., Procter & Gamble Co., Nice-Pak Products Inc., The Clorox Company, Weiman Products LLC, Colgate-Palmolive Company, Reckitt Benckiser Group plc., Amway Corporation, 3M Company, Kimberly-Clark Corporation, Kao Corporation, and Rockline Industries
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global household wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global household wipes market

Detailed Segmentation-

By Material Type:
- Antibacterial
- Non-Antibacterial
By Product Type:
- Disinfecting Wipes
- Dusting Wipes
- Kitchen & Bathroom Wipes
- Wood & laminate Wipes
- Glass cleaner Wipes
- Stainless Steel Wipes
- Others
By End-Use Industry
- Hypermarket/Supermarket
- Departmental Stores
- Online Stores
- Others (Grocery Stores, Convenience Store etc.)
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- KCWW
- Unilever
- Johnson & Johnson Consumer Inc.
- TLC International
- WipesPlus
- The Honest Company, Inc.
- Procter & Gamble
- Himalaya Wellness Company
- S. C. Johnson & Son Inc.
- Procter & Gamble Co.
- Nice-Pak Products Inc.
- The Clorox Company
- Weiman Products LLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries

Product Code: CMI2344

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Material Type
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Household Wipes Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Household Wipes Market
Impact Analysis

5. Global Household Wipes Market, By Material Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Non-Antibacterial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

6. Global Household Wipes Market, By Product Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Disinfecting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Dusting Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Kitchen & Bathroom Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Wood & Laminate Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Glass Cleaner Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Stainless Steel Wipes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

7. Global Household Wipes Market, By Distribution Channel, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Hypermarket/Supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Departmental Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Online Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Others (Grocery Stores, Convenience Store etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

8. Global Household Wipes Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020-2031
North America
- Introduction
- Market Size and Forecast, By Material Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material Type, 2019 - 2031, (US$ Bn))
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Material Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031 (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- KCWW
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Unilever
  - Company Overview
  - Material Type Portfolio
  - Recent Developments/Updates
- Johnson & Johnson Consumer Inc.
- TLC International
- WipesPlus
- The Honest Company, Inc.
- Procter & Gamble
- Himalaya Wellness Company
- S. C. Johnson & Son Inc.
- Procter & Gamble Co.
- Nice-Pak Products Inc.
- The Clorox Company
- Weiman Products LLC
- Colgate-Palmolive Company
- Reckitt Benckiser Group plc.
- Amway Corporation
- 3M Company
- Kimberly-Clark Corporation
- Kao Corporation
- Rockline Industries

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
About Us and Sales Contact
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