PUBLISHER: TechSci Research | PRODUCT CODE: 1348882
PUBLISHER: TechSci Research | PRODUCT CODE: 1348882
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The Global Bathtub Market is experiencing strong growth due to various factors. These include the increasing use of bathtubs for hygiene and comfort purposes, as well as their growing popularity among individuals seeking a luxurious lifestyle and spacious bathrooms. Furthermore, there are emerging market opportunities for businesses specializing in custom bathtub products.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 10.23 Billion |
Market Size 2028 | USD 14.5 Billion |
CAGR (2023-2028) | 4.68% |
Fastest Growing Segment | Free-Standing Bathtub |
Largest Market | North America |
Bathtubs are essential bathroom fixtures that hold water for immersive bathing experiences. They come in a variety of styles and shapes to cater to consumer preferences. These include free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs.
According to a report by the Portland Water Bureau, the amount of water used during a bath depends on the bathtub's size and the water level chosen by the user. Over time, conventional bathtubs have become smaller, with modern bathtubs typically holding between 30 and 45 gallons of water. Those who fill the tub halfway will use approximately 30 gallons, while those who fill it to or beyond the overflow valve may consume 40 to 50 gallons. Additionally, Apartment Therapy states that freestanding bathtubs were the most sought-after bathroom feature for self-care and relaxation in 2021. This is attributed to their visually appealing and calming aesthetics, characterized by sleek and clean lines. As a result, the global demand for bathtubs has increased, driven by this rising trend.
The expansion of the hospitality industry also contributes to market growth. With the growing number of people traveling globally, there is an increased demand for hospitality services. This motivates major companies to offer top-notch services at reasonable prices. Moreover, the hospitality sector is installing bathtubs equipped with spa and skincare amenities to enhance comfort and relaxation, thereby providing customers with superior services. Consequently, the expanding hospitality industry, coupled with the rise in travel, fuels the global demand for both affordable and luxurious bathtubs throughout the forecast period.
The rising tide of technological advancements is propelling market growth in the bathtub industry. Prominent manufacturers are focusing their efforts on introducing cutting-edge technologies to offer customers innovative products. For example, Kohler has recently unveiled the PerfectFill technology bathtub, equipped with voice command functionality powered by Alexa. By leveraging a drain kit and digital valve, the PerfectFill system can precisely adjust water depth and temperature, providing a truly customizable bathing experience. This emphasis on technological innovation, coupled with strategic product launches, is creating exciting new opportunities in the bathtub market, offering consumers spa-like therapy and unparalleled comfort. As a result, the global demand for bathtubs is poised to surge in the forecast period, driven by the expanding wave of technological advancements.
Furthermore, the increasing desire for luxurious products is also contributing to the market's growth. Bathtubs, serving as the focal point of bathrooms, have become a symbol of opulence and modernity. In recent years, individuals have been investing in remodeling their small yet luxurious bathrooms to reflect this new lifestyle approach. Moreover, the demand for bathtubs in high-end hotels, luxury accommodations, and resorts is expected to drive construction activities, further boosting the bathtub market on a global scale.
The global bathtub market is segmented based on product type, material, end user, distribution channel, region and competitive landscape. The market is divided into free-standing bathtub, alcove bathtub, drop-in bathtub, and corner bathtub based on product type. Based on material, the market is further divided into marble, acrylic, ceramic, and others (cast iron, fiberglass). Based on the End User, the market is segmented into residential and commercial. Based on distribution channel, the market is fragmented into retail, distributor & dealer sales, exclusive stores, online, and directs sales.
Americh, Inc., Jacuzzi Inc., Jaquar Group, Kohler Co., Ove Decors ULC, RAK Ceramics P.J.S.C., Roca Sanitario, S.A., TOTO Ltd., American Bath Group, LLC, Duravit AG are among the major market players in the global bathtub market.
In this report, the global bathtub market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the global bathtub market.
With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
10.2.5.1.Brazil Bathtub Market Outlook
10.2.5.2.Colombia Bathtub Market Outlook
10.2.5.3.Argentina Bathtub Market Outlook
(Note: The companies list can be customized based on the client requirements.)