Global Bathtub Market Size study & Forecast, by Material (Acrylic, Fiberglass, Porcelain, Cast Iron and Others), by Shape (Rectangular, Oval, Square and Others) and Regional Analysis, 2023-2030

Description

List of Tables

Global Bathtub Market is valued approximately USD 9.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.10% over the forecast period 2023-2030. The growing preference for contemporary bathroom designs worldwide has sparked a notable uptick in bathroom renovations and home improvement endeavors, particularly in pivotal economies such as China, the U.S., and Japan, thereby accelerating market growth. As per Houzz Inc., a significant majority of homeowners, approximately 62%, prioritize upgrades to their home systems, with a particular emphasis on enhancing their bathrooms. This trend underscores a burgeoning demand for versatile and multifunctional bathrooms, combined with an amplified focus on aesthetic appeal. Such inclinations are expected to serve as key drivers propelling market growth throughout the forecast period.

The growing inclination among consumers towards remodeling and retrofitting existing bathrooms is anticipated to bolster demand for bathtubs. Additionally, the increasing accessibility of a wide range of bathroom fittings through e-commerce platforms and company websites is expected to steer customer preference towards online shopping, consequently driving bathtub sales and favoring market growth. However, challenges such as the volatile nature of the residential construction industry and limited bathroom space may pose obstacles to market expansion. Nonetheless, the design of homes with multiple bathrooms is projected to contribute significantly to market growth.

The surge in urbanization and notable shifts in consumer purchasing behavior have led to an increased demand for bathroom furniture and fittings, including bathtubs, cabinets, shelves, and storage solutions. In response to this escalating demand, manufacturers in this sector are actively pursuing advancements in raw materials, manufacturing techniques, and the integration of smart technology. These endeavors are aimed at meeting evolving consumer preferences, presenting lucrative opportunities for growth and expansion among key industry players. The continued focus of manufacturers on innovation and product enhancement is expected to drive the market's sustained expansion. Furthermore, the upsurge in residential construction activities across developing economies like China, India, and Indonesia is expected to drive the demand for bathtubs. As per the World Economic Forum, approximately 200,000 individuals migrate to urban areas daily in search of affordable housing and infrastructure. Additionally, data from the International Organization for Migration (IOM) reveals that around 281 million people migrated internationally in 2020, constituting 3.6% of the global population. This demographic shift is poised to stimulate the development of residential spaces worldwide, presenting significant opportunities for market growth throughout the forecast period. Moreover, Economic downturns or fluctuations can impact consumer spending on discretionary items like home improvement products, affecting bathtub sales.

The key regions considered for the Global Bathtub Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe emerged as the dominant market for bathtubs. A notable trend observed in the region is the significant growth in hotel reservations across major tourist destinations. According to data from the travel digital marketing platform Sojern in 2022, Greece reported booking figures surpassing those of 2019, with June bookings 24.2% higher than pre-pandemic levels. These trends signify the revival of travel in Europe, prompting hoteliers to renovate rooms to meet customer demands. The hotel industry in Europe is undergoing a transformation, both technologically and in terms of luxury offerings, to adapt to evolving customer preferences. This renovation drive encompasses various areas, including hotel room bathrooms and walk-in cabinets, thus driving the demand for bathtubs. The focus is on introducing new and innovative products and services to enhance the overall guest experience, aligning with changing client needs and preferences.

The Asia Pacific region is projected to experience the fastest compound annual growth rate (CAGR) from 2023 to 2030. This anticipated growth can be attributed to several factors, including the availability of a wide range of bathtub products offered by both regional and international market players. These products include freestanding, alcove, drop-in, and corner bathtubs, catering to diverse consumer preferences and requirements. As a result, the Asia Pacific market is poised to witness substantial growth during the forecast period, driven by the availability of a comprehensive selection of bathtub options from various manufacturers.

Major market player included in this report are:

Kohler Co.
TOTO LTD
American Standard
Duravit AG
Jacuzzi Inc.
Roca Sanitario, S.A.U.
Delta Faucet Company
American Bath Group
Villeroy & Boch AG
BAINULTRA

Recent Developments in the Market:

In September 2023, Villeroy & Boch AG concluded binding agreements to acquire operational entities within the Ideal Standard Group. This strategic decision is grounded in their alignment in terms of regional presence, sales strategies, product range, and brand portfolios. By integrating operational firms from the Ideal Standard Group, Villeroy & Boch aims to strengthen its market position and enhance its offerings to customers, fostering growth and competitiveness in the industry.

Global Bathtub Market Report Scope:

Historical Data - 2020 - 2021
Base Year for Estimation - 2022
Forecast period - 2023-2030
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered - Material, Shape, Region
Regional Scope - North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Material:

Acrylic
Fiberglass
Porcelain
Cast Iron
Others

By Shape:

Rectangular
Oval
Square
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1.Executive Summary

1.1.Market Snapshot
1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1.Bathtub Market, by Region, 2020-2030 (USD Billion)
- 1.2.2.Bathtub Market, by Material, 2020-2030 (USD Billion)
- 1.2.3.Bathtub Market, by Shape, 2020-2030 (USD Billion)
1.3.Key Trends
1.4.Estimation Methodology
1.5.Research Assumption

Chapter 2.Global Bathtub Market Definition and Scope

2.1.Objective of the Study
2.2.Market Definition & Scope
- 2.2.1.Industry Evolution
- 2.2.2.Scope of the Study
2.3.Years Considered for the Study
2.4.Currency Conversion Rates

Chapter 3.Global Bathtub Market Dynamics

3.1.Bathtub Market Impact Analysis (2020-2030)
- 3.1.1.Market Drivers
  - 3.1.1.1.Growing Urbanization and Real Estate Development
  - 3.1.1.2.Health benefits of soaking baths and hydrotherapy
- 3.1.2.Market Challenges
  - 3.1.2.1.High Cost of Bathtub
  - 3.1.2.2.Smaller living spaces or urban apartments
- 3.1.3.Market Opportunities
  - 3.1.3.1.Growing consumer preference for environmentally sustainable products
  - 3.1.3.2.Proliferation of e-commerce platforms

Chapter 4.Global Bathtub Market Industry Analysis

4.1.Porter's 5 Force Model
- 4.1.1.Bargaining Power of Suppliers
- 4.1.2.Bargaining Power of Buyers
- 4.1.3.Threat of New Entrants
- 4.1.4.Threat of Substitutes
- 4.1.5.Competitive Rivalry
4.2.Porter's 5 Force Impact Analysis
4.3.PEST Analysis
- 4.3.1.Political
- 4.3.2.Economical
- 4.3.3.Social
- 4.3.4.Technological
- 4.3.5.Environmental
- 4.3.6.Legal
4.4.Top investment opportunity
4.5.Top winning strategies
4.6.COVID-19 Impact Analysis
4.7.Disruptive Trends
4.8.Industry Expert Perspective
4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Bathtub Market, by Material

5.1.Market Snapshot
5.2.Global Bathtub Market by Material, Performance - Potential Analysis
5.3.Global Bathtub Market Estimates & Forecasts by Material 2020-2030 (USD Billion)
5.4.Bathtub Market, Sub Segment Analysis
- 5.4.1. Acrylic
- 5.4.2. Fiberglass
- 5.4.3. Porcelain
- 5.4.4. Others

Chapter 6.Global Bathtub Market, by Shape

6.1.Market Snapshot
6.2.Global Bathtub Market by Shape, Performance - Potential Analysis
6.3.Global Bathtub Market Estimates & Forecasts by Shape 2020-2030 (USD Billion)
6.4.Bathtub Market, Sub Segment Analysis
- 6.4.1. Rectangular
- 6.4.2. Oval
- 6.4.3. Square
- 6.4.4. Others

Chapter 7.Global Bathtub Market, Regional Analysis

7.1.Top Leading Countries
7.2.Top Emerging Countries
7.3.Bathtub Market, Regional Market Snapshot
7.4.North America Bathtub Market
- 7.4.1.U.S. Bathtub Market
  - 7.4.1.1.Material breakdown estimates & forecasts, 2020-2030
  - 7.4.1.2.End-user breakdown estimates & forecasts, 2020-2030
- 7.4.2.Canada Bathtub Market
7.5.Europe Bathtub Market Snapshot
- 7.5.1.U.K. Bathtub Market
- 7.5.2.Germany Bathtub Market
- 7.5.3.France Bathtub Market
- 7.5.4.Spain Bathtub Market
- 7.5.5.Italy Bathtub Market
- 7.5.6.Rest of Europe Bathtub Market
7.6.Asia-Pacific Bathtub Market Snapshot
- 7.6.1.China Bathtub Market
- 7.6.2.India Bathtub Market
- 7.6.3.Japan Bathtub Market
- 7.6.4.Australia Bathtub Market
- 7.6.5.South Korea Bathtub Market
- 7.6.6.Rest of Asia Pacific Bathtub Market
7.7.Latin America Bathtub Market Snapshot
- 7.7.1.Brazil Bathtub Market
- 7.7.2.Mexico Bathtub Market
7.8.Rest of The World Bathtub Market

Chapter 8.Competitive Intelligence

8.1.Key Company SWOT Analysis
8.2.Top Market Strategies
8.3.Company Profiles
- 8.3.1. Kohler Co.
  - 8.3.1.1.Key Information
  - 8.3.1.2.Overview
  - 8.3.1.3.Financial (Subject to Data Availability)
  - 8.3.1.4.Product Summary
  - 8.3.1.5.Recent Developments
- 8.3.2. TOTO LTD
- 8.3.3.American Standard
- 8.3.4.Duravit AG
- 8.3.5.Jacuzzi Inc.
- 8.3.6.Roca Sanitario, S.A.U.
- 8.3.7.Delta Faucet Company
- 8.3.8.American Bath Group
- 8.3.9.Villeroy & Boch AG
- 8.3.10.BAINULTRA

Chapter 9.Research Process

9.1.Research Process
- 9.1.1.Data Mining
- 9.1.2.Analysis
- 9.1.3.Market Estimation
- 9.1.4.Validation
- 9.1.5.Publishing
9.2.Research Attributes
9.3.Research Assumption

LIST OF TABLES

TABLE 1.Global Bathtub Market, report scope
TABLE 2.Global Bathtub Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3.Global Bathtub Market estimates & forecasts by Material 2020-2030 (USD Billion)
TABLE 4.Global Bathtub Market estimates & forecasts by End-user 2020-2030 (USD Billion)
TABLE 5.Global Bathtub Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 6.Global Bathtub Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7.Global Bathtub Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8.Global Bathtub Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9.Global Bathtub Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10.Global Bathtub Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11.Global Bathtub Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12.Global Bathtub Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13.Global Bathtub Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14.Global Bathtub Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15.U.S. Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16.U.S. Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 17.U.S. Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18.Canada Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 19.Canada Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20.Canada Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21.UK Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 22.UK Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23.UK Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24.Germany Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 25.Germany Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26.Germany Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27.France Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 28.France Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29.France Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30.Italy Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 31.Italy Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32.Italy Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33.Spain Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 34.Spain Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35.Spain Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36.RoE Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 37.RoE Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38.RoE Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39.China Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 40.China Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41.China Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42.India Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 43.India Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44.India Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45.Japan Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 46.Japan Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47.Japan Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48.South Korea Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 49.South Korea Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50.South Korea Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51.Australia Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 52.Australia Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53.Australia Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54.RoAPAC Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 55.RoAPAC Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56.RoAPAC Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57.Brazil Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 58.Brazil Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59.Brazil Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60.Mexico Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 61.Mexico Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62.Mexico Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63.RoLA Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 64.RoLA Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65.RoLA Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66.Row Bathtub Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 67.Row Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68.Row Bathtub Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69.List of secondary sources, used in the study of global Bathtub Market
TABLE 70.List of primary sources, used in the study of global Bathtub Market
TABLE 71.Years considered for the study
TABLE 72.Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1.Global Bathtub Market, research methodology
FIG 2.Global Bathtub Market, Market estimation techniques
FIG 3.Global Market size estimates & forecast methods
FIG 4.Global Bathtub Market, key trends 2022
FIG 5.Global Bathtub Market, growth prospects 2023-2030
FIG 6.Global Bathtub Market, porters 5 force model
FIG 7.Global Bathtub Market, pest analysis
FIG 8.Global Bathtub Market, value chain analysis
FIG 9.Global Bathtub Market by segment, 2020 & 2030 (USD Billion)
FIG 10.Global Bathtub Market by segment, 2020 & 2030 (USD Billion)
FIG 11.Global Bathtub Market by segment, 2020 & 2030 (USD Billion)
FIG 12.Global Bathtub Market by segment, 2020 & 2030 (USD Billion)
FIG 13.Global Bathtub Market by segment, 2020 & 2030 (USD Billion)
FIG 14.Global Bathtub Market, regional snapshot 2020 & 2030
FIG 15.North America Bathtub Market 2020 & 2030 (USD Billion)
FIG 16.Europe Bathtub Market 2020 & 2030 (USD Billion)
FIG 17.Asia pacific Bathtub Market 2020 & 2030 (USD Billion)
FIG 18.Latin America Bathtub Market 2020 & 2030 (USD Billion)