Bathtub Global Market Report 2025

A bathtub is a large vessel designed to hold water, allowing an individual to bathe. Typically found in bathrooms either as a standalone fixture or combined with a shower, modern bathtubs are commonly constructed using materials such as fiberglass, acrylic, ceramic, steel, cast iron, and occasionally waterproof wood. They often feature a drain for wastewater and come equipped with a faucet. While traditional bathtubs were primarily rectangular in shape, the evolution of acrylic thermoformed variants has introduced a wider array of shapes available in the market.

The primary types of bathtubs include acrylic, cast iron, and fiberglass variants. Acrylic tubs are constructed using vacuum-formed acrylic sheets, often reinforced with fiberglass to enhance durability. Due to its inherent flexibility and malleability, acrylic allows for a diverse range of bathtub shapes and sizes. These bathtubs are available in various shapes such as rectangular, square, and oval, and can be installed in different configurations such as freestanding, alcove, or drop-in settings in both residential and commercial buildings.

The bathtub market research report is one of a series of new reports from The Business Research Company that provides bathtub market statistics, including bathtub industry global market size, regional shares, competitors with a bathtub market share, detailed bathtub market segments, market trends and opportunities, and any further data you may need to thrive in the bathtub industry. This bathtub market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bathtub market size has grown steadily in recent years. It will grow from $8.61 billion in 2024 to $8.8 billion in 2025 at a compound annual growth rate (CAGR) of 2.2%. The growth in the historic period can be attributed to housing construction boom, economic prosperity, changing lifestyles, aging population, real estate market dynamics, cultural influences.

The bathtub market size is expected to see steady growth in the next few years. It will grow to $10.24 billion in 2029 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to health and wellness focus, water conservation initiatives, e-commerce growth, global health concerns, regulatory standards. Major trends in the forecast period include smart bathtubs, compact and space-saving designs, customization options, innovations in material and construction, luxury and spa-like features, accessible bathtub designs.

The bathtub market is experiencing growth propelled by the expanding hospitality industry. This sector encompasses a wide array of businesses and services dedicated to offering accommodations, meals, and diverse forms of entertainment and assistance to guests. Within the hospitality industry, bathtubs play a crucial role in elevating the overall guest experience by providing amenities that contribute to comfort, relaxation, and overall satisfaction. As an illustration, in 2023, reports from the American Hotel and Lodging Association, a US-based industry trade group, revealed that hotel revenue surged from $189.07 billion in 2022 to $197.48 billion in 2023. Consequently, the bathtub market is witnessing growth due to the thriving expansion of the hospitality industry.

The growing expansion of the construction sector is anticipated to drive the growth of the bathtub market in the future. The construction sector encompasses the various businesses, organizations, and professionals engaged in the planning, design, development, and construction of buildings, infrastructure, and other physical structures. New construction or renovation projects typically involve the installation of bathtubs as essential elements of bathrooms. Furthermore, modern architectural and interior design trends often prioritize luxurious and well-equipped bathrooms, which enhances the demand for stylish and functional bathtubs in construction endeavors. For example, in November 2023, a report from the Office for National Statistics of the UK Government revealed that the value of new construction work in Great Britain reached a record high of £132,989 million in 2022, reflecting a 15.8% increase. This growth was driven by a rise in private sector projects, totaling £14,093 million, along with an increase in public sector work contributing £4,068 million. Thus, the expansion of the construction sector is fueling the growth of the bathtub market.

Technological advancement stands out as a significant and popular trend in the bathtub market. Major companies in the industry are directing their efforts towards bringing advancements in technology to deliver enhanced products to their customers. An illustrative example is Kohler, which, in January 2022, introduced the PerfectFill technology bathtub. This innovative bathtub incorporates voice command technology utilizing Alexa to efficiently fill and drain water into and from the bathtub. PerfectFill comprises a drain kit and a digital valve that work in tandem to achieve the selected bath temperature and depth. By integrating voice command technology and smart controls, Kohler's PerfectFill technology represents a noteworthy advancement, showcasing the industry's commitment to leveraging technology for improved user experiences and convenience in the bathtub market.

Major companies in the bathtub market are actively engaged in developing new products, particularly focusing on innovations such as water traps for bathtubs to establish a competitive advantage in the market. Water traps for bathtubs are essential plumbing components designed to prevent the escape of sewer gases and unpleasant odors from the drainage system into the bathroom. As an example, in June 2022, Prevex, a Finland-based water traps company, launched a new series of water traps for bathtubs named Prevex Bathloc, thereby expanding its product range. The Bathloc product family introduces stylish and customizable water traps for bathtubs, offering various models tailored to fit diverse needs and bathtub designs. Notably, the Prevex Bathloc EasyClean model represents an innovative approach, facilitating easy cleaning as users can lift the silicon basket from above, turn it inside out, and effortlessly remove dirt. The product family also aligns with Prevex's commitment to sustainability, as the products are already made from 50% recycled plastic. This focus on new and innovative solutions, such as water traps for bathtubs, highlights the industry's dedication to meeting consumer needs and sustainability goals while gaining a competitive edge in the market.

In October 2022, LongWater Opportunities, a US-based private equity firm, successfully acquired Jetta Corporation for an undisclosed amount. This strategic move enhances LongWater Opportunities' portfolio by incorporating Jetta Corporation, a leading manufacturer of acrylic bathtubs. The acquisition provides LongWater Opportunities with strategic growth opportunities and diversification within the home improvement industry. Jetta Corporation, the acquired entity, is a US-based building materials company specializing in the manufacturing of acrylic bathtubs and systems.

Major companies operating in the bathtub market include Kohler Co., Jacuzzi Brands LLC, American Standard Brands, Toto Ltd., Roca Sanitario S.A., LIXIL Corporation, Duravit AG, Villeroy & Boch AG, MAAX Bath Inc., Kaldewei GmbH & Co. KG, Briggs Plumbing Products Inc., Americh Corporation, Hydro Systems Inc., Laurel Mountain Whirlpools, Carver Tubs, Victoria + Albert Baths, Aquatica Plumbing Group, MTI Baths Inc., OVE Decors, Signature Hardware, Mansfield Plumbing Products, Badeloft USA LLC, Clarke Products Inc., Streamline Bath, Aqualux Products Ltd., Neptune Bathing Systems Inc., HANSA Metallwerke AG, Bella Stone Ltd., Sanitec Corporation

North America was the largest region in the bathtub market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathtub market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the bathtub market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bathtub market consists of sales of corner bathtubs, drop-in bathtubs and walk-in bathtubs. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Bathtub Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on bathtub market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for bathtub ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The bathtub market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Acrylic; Cast Iron; Fiberglass
• 2) By Shapes: Rectangular; Square; Oval
• 3) By Installation: Free Standing; Alcove; Drop In
• 4) By Application: Residential; Commercial
• Subsegments:
• 1) By Acrylic: Freestanding Acrylic Bathtubs; Alcove Acrylic Bathtubs; Corner Acrylic Bathtubs; Drop-In Acrylic Bathtubs
• 2) By Cast Iron: Freestanding Cast Iron Bathtubs; Alcove Cast Iron Bathtubs; Clawfoot Cast Iron Bathtubs; Drop-In Cast Iron Bathtubs
• 3) By Fiberglass: Freestanding Fiberglass Bathtubs; Alcove Fiberglass Bathtubs; Corner Fiberglass Bathtubs; Drop-In Fiberglass Bathtubs
• Companies Mentioned: Kohler Co.; Jacuzzi Brands LLC; American Standard Brands; Toto Ltd.; Roca Sanitario S.A.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.