Artificial Intelligence (AI) In Customer Experience Global Market Report 2025

Artificial intelligence (AI) in customer experience refers to the use of AI technologies to enhance interactions with customers and improve service quality. This involves applying AI-driven tools and algorithms to personalize customer journeys, provide real-time support, and analyze customer feedback. The goal is to boost customer satisfaction and loyalty while optimizing operational efficiency.

The main components in the AI in customer experience market include solutions and services. AI solutions are comprehensive software systems or platforms that utilize artificial intelligence to enhance various aspects of customer experience. These solutions can be deployed either through cloud-based or on-premises modes and are designed to meet the needs of organizations of all sizes, from large enterprises to small and medium-sized enterprises (SMEs). Key applications in this market include chatbots and virtual assistants, sentiment analysis, customer behavior analytics, personalized recommendations, and more. These applications support a variety of industry sectors, such as retail and e-commerce, banking, financial services and insurance (BFSI), information technology (IT) and telecommunications, healthcare, travel and hospitality, media and entertainment, and others.

The AI in customer experience market research report is one of a series of new reports from The Business Research Company that provides AI in customer experience market statistics, including the AI in customer experience industry global market size, regional shares, competitors with AI in customer experience market share, detailed AI in customer experience market segments, market trends, and opportunities, and any further data you may need to thrive in the AI in customer experience industry. These AI in customer experience market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) in customer experience market size has grown exponentially in recent years. It will grow from $13.9 $ billion in 2024 to $17.75 $ billion in 2025 at a compound annual growth rate (CAGR) of 27.7%. The growth in the historic period can be attributed to AI reducing operational costs, growth in use of AI-driven chatbots, rise in customer expectations, and improvement in customer data security and fraud detection.

The artificial intelligence (AI) in customer experience market size is expected to see exponential growth in the next few years. It will grow to $46.9 $ billion in 2029 at a compound annual growth rate (CAGR) of 27.5%. The growth in the forecast period can be attributed to growing use of AI in mobile apps, growing preference for AI-driven self-service options, rising use of real-time decision making, scalability, and increasing multilingual support. Major trends in the forecast period include integration of robotic process automation with AI, AI-driven predictive analytics, integration with CRM systems, advanced natural language processing, and advancements in deep learning models.

The growth of digital channels is expected to drive the expansion of AI in the customer experience market in the coming years. Digital channels encompass various online platforms and tools that allow businesses and organizations to interact with customers, deliver products, share content, and facilitate transactions. These channels improve customer engagement, simplify communication, and offer personalized experiences across multiple platforms. AI enhances the customer experience within digital channels by automating personalized interactions, providing real-time support, and analyzing customer data to boost engagement and satisfaction. For example, in September 2024, the Office for National Statistics, a UK-based government agency, reported that internet sales accounted for 27.6% of total retail sales in Q4 2022, rising to 28.7% in Q4 2023, reflecting a year-over-year increase in the share of online sales in the retail sector. As a result, the expansion of digital channels is driving growth in the AI-powered customer experience market.

Key players in the AI in customer experience market are focusing on developing AI-powered assistants to improve customer relationship management (CRM) capabilities. These AI-powered assistants enhance customer experience by providing immediate, accurate responses to inquiries, personalizing interactions based on user data, and managing routine tasks efficiently, which boosts overall satisfaction and operational efficiency. For instance, Salesforce, a US-based software company, introduced Einstein Copilot in September 2023. This AI-powered assistant leverages AI to personalize interactions and automate various tasks within Salesforce's CRM platform, aiding sales, service, marketing, and commerce teams by accelerating deal closures, streamlining case resolution, simplifying campaign development, and assisting with e-commerce tasks.

In March 2022, Microsoft, a US-based software development firm, acquired Nuance Communications Inc. for $19.7 billion. This acquisition aims to integrate Nuance's advanced conversational AI and ambient intelligence with Microsoft's secure, industry-specific cloud solutions, enhancing personalized customer experiences and productivity across multiple sectors. Nuance Communications Inc., a US-based software company, uses AI to enhance customer experience through customized interactions and process automation.

Major companies operating in the artificial intelligence (AI) in customer experience market are Google LLC, Microsoft Corporation, Amazon Web Service, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Nvidia Corporation, Adobe Inc., Avaya LLC, NICE Ltd., Nuance Communications Inc., Zendesk Inc., Genesys Cloud Services Inc., Pegasystems Inc., Qualtrics LLC, Verint Systems Inc., Sprinklr Inc., Aptean Limited, Freshworks Inc., Medallia Inc., Hootsuite Inc., Servion Global Solutions Ltd., Intercom Inc., Ada Support Inc.

North America was the largest region in the artificial intelligence (AI) in customer experience market in 2023. The regions covered in the artificial intelligence (AI) in customer experience market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the artificial intelligence (AI) in customer experience market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The AI in customer experience market includes revenues earned by entities by providing services such as personalized customer support, predictive analytics for customer behavior, automated response systems, and automated customer service solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in customer experience market also consists of sales of AI-driven customer relationship management (CRM) software, AI-powered analytics platforms, virtual customer assistants, and intelligent customer feedback tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) In Customer Experience Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) in customer experience market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for artificial intelligence (ai) in customer experience ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The artificial intelligence (ai) in customer experience market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Solution; Services
• 2) By Deployment Mode: Cloud-Based; On-Premise
• 3) By Organization Size: Large Enterprises; Small And Medium-Sized Enterprises (SMEs)
• 4) By Application: Chatbots And Virtual Assistants; Sentiment Analysis; Customer Behavior Analytics; Personalized Recommendations; Other Applications
• 5) By Industry Vertical: Retail And E-commerce; Banking, Financial Services, And Insurance (BFSI); Information Technology (IT) And Telecommunications; Healthcare; Travel And Hospitality; Media And Entertainment; Other Industry Verticals
• Subsegments:
• 1) By Solution: AI-Powered Chatbots And Virtual Assistants; Sentiment Analysis Tools; Personalization Engines; Predictive Analytics For Customer Behavior; Customer Journey Mapping Tools; Voice And Speech Recognition Systems; AI-Based Recommendation Engines; AI-Driven Customer Feedback Analysis
• 2) By Services: AI Integration And Implementation Services; Consulting Services For Customer Experience Strategy; AI Model Training And Customization Services; Data Analytics And Reporting Services; Managed Services For AI-Powered Customer Experience; Post-Implementation Support And Maintenance; Customer Experience Optimization Services
• Companies Mentioned: Google LLC; Microsoft Corporation; Amazon Web Service; International Business Machines Corporation; Oracle Corporation
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.