PUBLISHER: The Business Research Company | PRODUCT CODE: 1695946
PUBLISHER: The Business Research Company | PRODUCT CODE: 1695946
Association technology solutions encompass a diverse range of software, solutions and digital platforms designed to facilitate the efficient management and operation of professional, trade and nonprofit associations. These solutions are critical tools for associations seeking to streamline operations, engage members, manage events, deliver educational content and handle financial transactions.
The association technology solutions market consists of sales, by entities (organizations, sole traders, or partnerships), of association technology solutions that cater to the administrative, engagement and operational needs of associations, enabling them to focus on their mission and value delivery to members.
The global association technology solutions market was valued at $4,134.56 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 9.00%.
Rising Demand For Virtual And Hybrid Event Management
The rising demand for virtual and hybrid event management supported the growth of the association technology solutions market during the historic period. The COVID-19 pandemic accelerated the shift towards virtual and hybrid events, prompting organizations and associations to adapt in order to sustain member engagement, conference participation, and networking opportunities. This shift necessitated a greater reliance on technology solutions designed to support these formats. Additionally, event organizers required robust virtual platforms capable of hosting large-scale online events, webinars, and conferences. Essential features such as live-streaming, interactive engagement tools as well as content management, became critical. Associations sought platforms that could emulate the in-person experience while addressing the inherent limitations of virtual formats. For instance, a proprietary survey conducted by vFairs, an all-in-one event technology platform, in 2021, about 57.4% of respondents indicated that virtual events are expected to experience continued growth and 14.8% of respondents forecasted that hybrid events will become the predominant format for all events in the future. Therefore, the rising demand for virtual and hybrid event management drove the growth of the association technology solutions market.
Focus On Innovative Saas CMS Solutions To Enhance Member Engagement And Digital Experiences
Major companies operating in the association technology solutions market are focusing on developing innovative SaaS CMS (Software as a Service Content Management System) to enhance content management, streamline digital experiences, and improve member engagement. These systems enable associations to manage and deliver content across various channels in a flexible and scalable manner, ensuring seamless communication with members. For example, in July 2024, Optimizely, a US-based company that provides digital experience platform software as a service launched SaaS CMS, featuring the Visual Builder. This is designed to offer marketers greater flexibility and intuitive tools for creating and optimizing digital experiences. Its drag-and-drop interface streamlines content creation and previewing, empowering marketers to build personalized experiences with ease. The CMS is headless, providing the flexibility to deliver content across multiple channels, ensuring seamless and consistent experiences across platforms.
The global association technology solutions market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 23.99% of the total market in 2023.
Association Technology Solutions Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global association technology solutions market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for association technology solutions? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The association technology solutions market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider association technology solutions market; and compares it with other markets.
Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.