Live E-commerce Global Market Report 2025

Description

Live e-commerce is a shopping format where products are presented and sold via live video streams. It merges entertainment with interactivity, enabling viewers to participate and interact with hosts in real time. This approach increases consumer involvement and encourages spontaneous purchases.

Live e-commerce can be categorized into domestic and transboundary types. Domestic live e-commerce involves online shopping events where products are sold in real-time through live streaming within a single country. This method allows sellers to showcase products, interact with viewers, and boost immediate sales. The devices used for live e-commerce include mobile phones, computers, tablets, and others, and it applies to various categories such as clothing, cosmetics, everyday items, food, and more.

The live e-commerce market research report is one of a series of new reports from The Business Research Company that provides live e-commerce market statistics, including the live e-commerce industry's global market size, regional shares, competitors with a live e-commerce market share, detailed live e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the live e-commerce industry. This live e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The live e-commerce market size has grown rapidly in recent years. It will grow from $1999.67 billion in 2024 to $2286.55 billion in 2025 at a compound annual growth rate (CAGR) of 14.3%. The growth in the historic period can be attributed to increasing demand for online shopping, the growth of live streaming-based shopping, the increasing use of social media, and the increasing penetration of digital channels and mobile devices.

The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $3870.77 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to increased internet accessibility, increased internet and smartphone usage, rising demand for live e-commerce services, and the rise of mobile commerce. Major trends in the forecast period include technological advancements, integration with online shopping platforms, integration of live-streaming, integration of consumer electronic devices, and integration of mobile payment solutions.

The growing internet penetration is expected to drive the expansion of the live e-commerce market in the future. This rise in internet penetration is fueled by an increasing dependence on digital communication, e-commerce, access to information, and remote work capabilities. The internet plays a crucial role in live e-commerce by facilitating real-time interactions between sellers and buyers through livestreams, which enhances engagement and enables instant transactions. For example, in February 2023, Meltwater, a Netherlands-based software company, reported that the number of internet users in the UK grew by 224,000 (0.3 percent) from 2022 to 2023. As a result, the rise in internet penetration is driving the growth of the live e-commerce market.

Leading companies in the live e-commerce sector are concentrating on developing advanced technologies, such as 'shop the show' technology, to improve user engagement and optimize the shopping experience. 'Shop the show' technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a U.S.-based e-commerce giant, introduced the FAST Channel, an interactive and shoppable feature available on Prime Video and Amazon Freevee. This channel incorporates Amazon's 'shop the show' technology, enabling customers to browse, shop, and interact with content while watching TV, using their mobile devices. The channel operates 24/7, offering programming from popular creators, celebrities, and brands, and facilitates easy browsing and purchasing of featured products via the Amazon Shopping app.

In November 2023, IPG Mediabrands Commerce, a U.S.-based media and marketing agency, entered into a partnership with Stickler to develop a comprehensive Live Commerce solution for brands in the Asia-Pacific region. This collaboration aims to provide scalable solutions for brands seeking to establish a foothold in the Live Commerce arena, thereby capturing a larger share of consumer spending in this emerging market segment. Stickler, a U.S.-based provider of live commerce technology and solutions, plays a pivotal role in enabling brands and retailers to leverage this innovative channel.

Major companies operating in the live e-commerce market are Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.

North America was the largest region in the live e-commerce market in 2024. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the live e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live e-commerce market consists of revenues earned by entities by providing services such as live product demonstrations, interactive shopping experiences, instant purchases, real-time promotions, and discounts. The market value includes the value of related goods sold by the service provider or included within the service offering. The live e-commerce market also includes sales of fashion and apparel, beauty and personal care, electronics and gadgets, home and kitchen, health and wellness, toys and games, and food and beverage. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live E-commerce Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
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Where is the largest and fastest growing market for live e-commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The live e-commerce market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Domestic; Transboundary
2) By Device Type: Mobile; Computer; Tablet; Other Device Types
3) By Application: Clothes; Cosmetics; Daily Necessities; Food; Other Applications
Subsegments:
1) By Domestic: Local Live Streaming Platforms; Regional Online Retailers; In-country E-Commerce Live Events
2) By Transboundary: Cross-Border Live Streaming Platforms; International Online Retailers; Global E-Commerce Live Events
Companies Mentioned: Amazon.com Inc.; Google plc; Alibaba Group Holding Limited; Meta Platforms Inc.; ByteDance Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r30593

1. Executive Summary

2. Live E-commerce Market Characteristics

3. Live E-commerce Market Trends And Strategies

4. Live E-commerce Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Live E-commerce Growth Analysis And Strategic Analysis Framework

5.1. Global Live E-commerce PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Live E-commerce Market Growth Rate Analysis
5.4. Global Live E-commerce Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Live E-commerce Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Live E-commerce Total Addressable Market (TAM)

6. Live E-commerce Market Segmentation

6.1. Global Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Domestic
Transboundary
6.2. Global Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Computer
Tablet
Other Device Types
6.3. Global Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Clothes
Cosmetics
Daily Necessities
Food
Other Applications
6.4. Global Live E-commerce Market, Sub-Segmentation Of Domestic, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Local Live Streaming Platforms
Regional Online Retailers
In-country E-Commerce Live Events
6.5. Global Live E-commerce Market, Sub-Segmentation Of Transboundary, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cross-Border Live Streaming Platforms
International Online Retailers
Global E-Commerce Live Events

7. Live E-commerce Market Regional And Country Analysis

7.1. Global Live E-commerce Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Live E-commerce Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Live E-commerce Market

8.1. Asia-Pacific Live E-commerce Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Live E-commerce Market

9.1. China Live E-commerce Market Overview
9.2. China Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Live E-commerce Market

10.1. India Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Live E-commerce Market

11.1. Japan Live E-commerce Market Overview
11.2. Japan Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Live E-commerce Market

12.1. Australia Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Live E-commerce Market

13.1. Indonesia Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Live E-commerce Market

14.1. South Korea Live E-commerce Market Overview
14.2. South Korea Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Live E-commerce Market

15.1. Western Europe Live E-commerce Market Overview
15.2. Western Europe Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Live E-commerce Market

16.1. UK Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Live E-commerce Market

17.1. Germany Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Live E-commerce Market

18.1. France Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Live E-commerce Market

19.1. Italy Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Live E-commerce Market

20.1. Spain Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Live E-commerce Market

21.1. Eastern Europe Live E-commerce Market Overview
21.2. Eastern Europe Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Live E-commerce Market

22.1. Russia Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Live E-commerce Market

23.1. North America Live E-commerce Market Overview
23.2. North America Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Live E-commerce Market

24.1. USA Live E-commerce Market Overview
24.2. USA Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Live E-commerce Market

25.1. Canada Live E-commerce Market Overview
25.2. Canada Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Live E-commerce Market

26.1. South America Live E-commerce Market Overview
26.2. South America Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Live E-commerce Market

27.1. Brazil Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Live E-commerce Market

28.1. Middle East Live E-commerce Market Overview
28.2. Middle East Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Live E-commerce Market

29.1. Africa Live E-commerce Market Overview
29.2. Africa Live E-commerce Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Live E-commerce Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Live E-commerce Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Live E-commerce Market Competitive Landscape And Company Profiles

30.1. Live E-commerce Market Competitive Landscape
30.2. Live E-commerce Market Company Profiles
- 30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Google plc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Alibaba Group Holding Limited Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. ByteDance Ltd. Overview, Products and Services, Strategy and Financial Analysis

31. Live E-commerce Market Other Major And Innovative Companies

31.1. Kuaishou Technology
31.2. Sea Limited
31.3. Wayfair Inc.
31.4. Qurate Retail Inc.
31.5. MercadoLibre Inc.
31.6. Under Armour
31.7. Flipkart Private Limited
31.8. Inly Media Co Ltd.
31.9. Myntra Designs Pvt. Ltd.
31.10. Yunji Inc.
31.11. Gravy Solutions Inc.
31.12. Mogu Inc
31.13. Bambuser AB
31.14. NTWRK Inc.
31.15. Vee24 Inc.

32. Global Live E-commerce Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live E-commerce Market

34. Recent Developments In The Live E-commerce Market

35. Live E-commerce Market High Potential Countries, Segments and Strategies

35.1 Live E-commerce Market In 2029 - Countries Offering Most New Opportunities
35.2 Live E-commerce Market In 2029 - Segments Offering Most New Opportunities
35.3 Live E-commerce Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer