Mobile Engagement Global Market Report 2024

Description

“Mobile Engagement Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile engagement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile engagement? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The mobile engagement market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Solution: SMS and MMS; Push Notifications; In-App Messaging; E-mails; App or Web Content; Other Solutions
2) By Organization Size: Large Enterprises; Small and Medium Organizations
3) By Deployment: On-Premises; On-Cloud
4) By Industry Verticals: Banking, Financial Services and Insurance (BFSI); Retail and Ecommerce; Consumer Electronics and Accessories; Apparel; Footwear and Accessories(AFA); Furniture and Home Furnishings; Hospitality and Travel; Other Industry Verticals
Companies Mentioned: Oracle Systems Corporation; International Business Machines Corp; Urban Airship Inc.; Adobe Systems India Private Limited; Braze Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Mobile engagement involves interacting with individuals through messaging apps on mobile devices, both within and outside of apps. It serves various purposes, including supporting business goals, delivering brand experiences, facilitating communication, and building valuable long-term relationships with customers.

The main types of solutions in the mobile engagement market include SMS and MMS, push notifications, in-app messaging, emails, app/web content, and other engagement methods. SMS and MMS are utilized for sending text and links, with SMS supporting text and links, while MMS supports richer media such as images, GIFs, and videos. The market caters to different organization sizes, including large enterprises and small and medium-sized organizations. Deployments may be on-premises or on the cloud, and mobile engagement solutions find applications in various sectors, including banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality and travel, retail and e-commerce, and other diverse industries.

The mobile engagement market research report is one of a series of new reports from The Business Research Company that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile engagement market size has grown exponentially in recent years. It will grow from $28. 18 billion in 2023 to $40. 38 billion in 2024 at a compound annual growth rate (CAGR) of 43. 3%. The growth observed in the historical period can be attributed to factors such as the proliferation of mobile devices, the increase in mobile app usage, the rise of in-app advertising, the growing importance of user retention, and an overall increase in the population.

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $176. 28 billion in 2028 at a compound annual growth rate (CAGR) of 44. 5%. The anticipated growth in the forecast period can be attributed to factors such as the adoption of personalized and contextual messaging, increasing urbanization, an emphasis on interactive and gamified mobile experiences, the growth in location-based mobile engagement, and increased use of push notifications for customer engagement. Major trends expected in the forecast period include the integration of chatbots and virtual assistants in mobile apps, a focus on privacy-centric mobile engagement strategies, the expansion of mobile wallets and in-app purchases, the rise of progressive web apps (PWAs) for seamless engagement, and the development of cross-platform and cross-channel mobile engagement solutions.

The growth of the mobile engagement market is anticipated to be driven by the increasing utilization of applications on mobile devices. Mobile applications, or apps, specifically designed for smartphones and tablets, simplify interactions by utilizing features such as push notifications and guidance. Successful apps strategically engage users to define the customer journey. According to Techjury, in the US in 2020, 89% of smartphone users spent their time on just 18 apps, with Millennials using an average of 67 apps. Additionally, 55% of Millennial-owned businesses have their own mobile app. The Times of India reported that in the first quarter of 2021, Android users had 3. 48 million apps available, while Apple App Store offered 2. 22 million apps. Hence, the increasing use of mobile applications is a driving force behind the growth of the mobile engagement market.

The growth of the mobile engagement market is also expected to be propelled by the increasing availability of mobile devices. These portable electronic devices, designed for wireless communication and on-the-go usage, facilitate access to case management systems and data from virtually anywhere. Businesses can enhance their engagement strategy by leveraging consumer data and preferences collected from mobile devices, allowing for customized interactions that increase relevance and user engagement. As of 2022, global smartphone users are estimated to be 6. 6 billion, with an annual increase of 4. 9% from 2021. In the United States, there are expected to be 294. 15 million smartphone users in January 2022, constituting nearly 85% of American adults. Therefore, the increasing availability of mobile devices is poised to drive demand for the mobile engagement market.

A key trend gaining popularity in the mobile engagement market is product innovation. Major players in the sector are channeling their efforts toward introducing new products to strengthen their market positions. For example, Meridian Integration, a US-based utility solutions provider, launched the El Paso Electric (EPE) mobile application in October 2021. This app, powered by Meridian's IDEA solution, enhances customer experience by providing easier access to accounts and additional features for digital interaction. Major companies in the mobile engagement market are also focusing on integrating chatbots and virtual assistants to enhance capacity and services. OpenAI, a US-based artificial intelligence company, introduced the Android version of the ChatGPT app in May 2023, following its availability on iOS for iPhone and iPad users. This integration aims to improve user experience and service efficiency.

In April 2022, X (formerly Twitter, Inc. ), a US-based social media and messaging software company, acquired OpenBack, an Ireland-based mobile engagement platform, for an undisclosed amount. Twitter aims to expand its user base, and the OpenBack team will contribute to enhancing Twitter's alerts within the Bluebird product team. OpenBack focuses on making push notifications more relevant for users, and it was founded in 2015.

Major companies operating in the in the mobile engagement market report are Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Indie Vibes Finserv Private Limited, Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Joingo LLC., Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. a r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Asia-Pacific was the largest region in the mobile engagement market in 2023. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile engagement market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r10468

1. Executive Summary

2. Mobile Engagement Market Characteristics

3. Mobile Engagement Market Trends And Strategies

4. Mobile Engagement Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Mobile Engagement Market Size and Growth

5.1. Global Mobile Engagement Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Mobile Engagement Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Mobile Engagement Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Engagement Market Segmentation

6.1. Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
SMS and MMS
Push Notifications
In-App Messaging
E-mails
App or Web Content
Other Solutions
6.2. Global Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Large Enterprises
Small and Medium Organizations
6.3. Global Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
On-Premises
On-Cloud
6. 4. Global Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Banking, Financial Services and Insurance (BFSI)
Retail and Ecommerce
Consumer Electronics and Accessories
Apparel
Footwear and Accessories(AFA)
Furniture and Home Furnishings
Hospitality and Travel
Other Industry Verticals

7. Mobile Engagement Market Regional And Country Analysis

7.1. Global Mobile Engagement Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Mobile Engagement Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Mobile Engagement Market

8.1. Asia-Pacific Mobile Engagement Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. 4. Asia-Pacific Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Mobile Engagement Market

9.1. China Mobile Engagement Market Overview
9.2. China Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9. 4. China Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Mobile Engagement Market

10.1. India Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Mobile Engagement Market

11.1. Japan Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Mobile Engagement Market

12.1. Australia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Mobile Engagement Market

13.1. Indonesia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Mobile Engagement Market

14.1. South Korea Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Mobile Engagement Market

15.1. Western Europe Mobile Engagement Market Overview
15.2. Western Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. 4. Western Europe Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Mobile Engagement Market

16.1. UK Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Mobile Engagement Market

17.1. Germany Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Mobile Engagement Market

18. 5. France Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 6. France Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 7. France Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Mobile Engagement Market

19. 9. Italy Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Mobile Engagement Market

20.13. Spain Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Mobile Engagement Market

21.1. Eastern Europe Mobile Engagement Market Overview
21.2. Eastern Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. 4. Eastern Europe Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Mobile Engagement Market

22.1. Russia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Mobile Engagement Market

23.1. North America Mobile Engagement Market Overview
23.2. North America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. 4. North America Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Mobile Engagement Market

24.1. USA Mobile Engagement Market Overview
24.2. USA Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. 4. USA Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Mobile Engagement Market

25.1. Canada Mobile Engagement Market Overview
25.2. Canada Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. 4. Canada Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Mobile Engagement Market

26.1. South America Mobile Engagement Market Overview
26.2. South America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. 4. South America Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Mobile Engagement Market

27.1. Brazil Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Mobile Engagement Market

28.1. Middle East Mobile Engagement Market Overview
28.2. Middle East Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. 4. Middle East Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Mobile Engagement Market

29.1. Africa Mobile Engagement Market Overview
29.2. Africa Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. 4. Africa Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Mobile Engagement Market Competitive Landscape And Company Profiles

30.1. Mobile Engagement Market Competitive Landscape
30.2. Mobile Engagement Market Company Profiles
- 30.2.1. Oracle Systems Corporation
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1. 4. Financial Performance
- 30.2.2. International Business Machines Corp
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2. 4. Financial Performance
- 30.2.3. Urban Airship Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3. 4. Financial Performance
- 30.2. 4. Adobe Systems India Private Limited
  - 30.2. 4.1. Overview
  - 30.2. 4.2. Products and Services
  - 30.2. 4.3. Strategy
  - 30.2. 4. 4. Financial Performance
- 30.2. 5. Braze Inc.
  - 30.2. 5.1. Overview
  - 30.2. 5.2. Products and Services
  - 30.2. 5.3. Strategy
  - 30.2. 5. 4. Financial Performance

31. Global Mobile Engagement Market Competitive Benchmarking

32. Global Mobile Engagement Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Mobile Engagement Market

34. Mobile Engagement Market Future Outlook and Potential Analysis

34.1 Mobile Engagement Market In 2028 - Countries Offering Most New Opportunities
34.2 Mobile Engagement Market In 2028 - Segments Offering Most New Opportunities
34. 3 Mobile Engagement Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35. 4. Research Inquiries
35. 5. The Business Research Company
35. 6. Copyright And Disclaimer