Salmon Market Forecasts to 2030 - Global Analysis By Product Type, Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Salmon Market is accounted for $67.3 billion in 2024 and is expected to reach $104.4 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Salmon is a popular and nutritious fish belonging to the family Salmonidae, primarily found in the North Atlantic and Pacific Oceans. Known for its distinctive pink to reddish-orange flesh, salmon is celebrated for its rich flavor and high omega-3 fatty acid content, which contributes to heart health and overall wellness. Salmon undergoes a fascinating life cycle, migrating from freshwater rivers to the ocean and back, which influences its unique taste and texture. This fish is versatile in culinary applications, often grilled, baked, smoked, or served raw as sushi or sashimi. Beyond its culinary appeal, salmon fishing plays a significant role in many cultures and economies, with sustainable practices increasingly prioritized to preserve wild populations.

According to the Food and Agriculture Organization in 2022, the world's aquaculture including salmon fish and fisheries output reached 223.2 million metric tons, the highest level since 1950.

Market Dynamics:

Driver:

Rise of online shopping

The rise of online shopping has substantially enhancing the salmon market by expanding access to a wider consumer base and streamlining the purchasing process. E-commerce platforms allow customers to order fresh and frozen salmon directly from suppliers, ensuring convenience and often better pricing compared to traditional retail. This accessibility enables consumers to explore various salmon products, including organic and sustainably sourced options, aligning with the growing demand for health-conscious and environmentally friendly choices. Furthermore, online shopping facilitates the global distribution of salmon, allowing consumers to enjoy regional specialties from different parts of the world.

Restraint:

Aquaculture challenges

Aquaculture, while crucial for meeting global demand for salmon, faces several significant challenges that hinder its sustainability and growth. One major issue is the spread of diseases and parasites, such as sea lice, which can devastate fish populations and require costly interventions. Environmental concerns also arise from the high feed conversion ratios, as salmon farming often relies on wild-caught fish for feed, leading to overfishing and habitat destruction. The escape of farmed salmon into wild ecosystems poses risks to genetic diversity and local fish populations. Water quality and pollution from waste products further complicate the situation, affecting both farmed and surrounding aquatic life.

Opportunity:

Health and wellness trends

Health and wellness trends are substantially enhancing the appeal of salmon, positioning it as a superfood in modern diets. As consumers increasingly prioritize nutritional value, the demand for salmon has surged due to its high omega-3 fatty acid content, which supports heart health and reduces inflammation. The trend towards sustainable and ethical eating also plays a crucial role, with many people opting for responsibly sourced salmon, whether wild-caught or farm-raised under eco-friendly practices. Additionally, the rise of plant-based diets has prompted interest in integrating salmon into various culinary styles, from poke bowls to Mediterranean dishes, making it a versatile ingredient.

Threat:

Price volatility

Price volatility in the salmon market significantly impacts both producers and consumers, creating uncertainty in the supply chain. Fluctuations in salmon prices can stem from various factors, including changes in demand, environmental conditions, and competition from alternative seafood sources. For producers, unpredictable pricing makes it challenging to plan and invest in production, leading to potential overproduction or shortages. This instability can affect profitability, forcing smaller producers to adapt or exit the market altogether. On the consumer side, fluctuating prices can lead to inconsistent access and affordability, potentially driving consumers towards more stable seafood options. Price volatility can disrupt export markets, as international demand may vary dramatically based on currency exchange rates and global economic conditions.

Covid-19 Impact:

With restrictions on movement and gatherings, many commercial fisheries faced operational challenges, leading to reduced catch volumes. Processing plants encountered labor shortages due to health protocols, further hampering production. In addition, the closure of restaurants and a decline in global tourism drastically lowered demand for fresh seafood, causing prices to plummet. This economic strain forced many fishermen to adapt by pivoting to direct-to-consumer sales or diversifying their catch. The reduced fishing pressure during the pandemic offered a brief respite for some salmon populations, allowing for potential recovery in certain regions.

The Coho Salmon segment is expected to be the largest during the forecast period

Coho Salmon segment is expected to dominate the largest share over the estimated period, particularly in the context of ecological balance and fishery sustainability. By focusing on selective breeding and habitat restoration, this initiative aims to improve the genetic diversity and resilience of Coho salmon, which are vital for both ecosystem health and local economies. Enhancing Coho salmon populations can lead to better spawning success and increased survival rates for juvenile fish, ultimately supporting the entire aquatic food web. Additionally, initiatives often involve collaboration with local communities, fisheries and conservation organizations to promote responsible fishing practices and habitat conservation.

The Retail Stores segment is expected to have the highest CAGR during the forecast period

Retail Stores segment is estimated to grow at a rapid pace during the forecast period as it is focusing on enhancing the Salmon category to meet growing consumer demand for sustainable and high-quality seafood options. By prioritizing partnerships with responsible fisheries and aquaculture farms, retailers aim to ensure that their Salmon offerings are not only delicious but also environmentally friendly. This enhancement involves improving supply chain transparency, emphasizing traceability, and promoting certifications like Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC). Retailers are introducing innovative packaging that highlights freshness and sustainability, appealing to health-conscious consumers.

Region with largest share:

Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period, by promoting sustainable practices and ensuring food safety. Stricter environmental standards help mitigate the ecological impact of salmon farming, fostering responsible aquaculture that protects local ecosystems. Regulations also emphasize traceability, allowing consumers to know the origins of their fish, which enhances trust in the market. Initiatives aimed at improving feed quality and reducing antibiotic use contribute to healthier salmon and a more sustainable supply chain. These measures not only support the regional growth of local economies by boosting export potential but also align with global demand for ethically sourced seafood.

Region with highest CAGR:

Asia Pacific region is estimated to witness the highest CAGR during the projected time frame, by bringing together stakeholders such as government agencies, research institutions, and private enterprises these collaborations facilitate knowledge sharing and the implementation of best practices in aquaculture. Joint research initiatives focus on improving breeding techniques, disease management, and environmental sustainability, ensuring that salmon farming can meet rising consumer demands while minimizing ecological impacts. Partnerships with local communities help enhance socio-economic benefits, promoting responsible practices that support livelihoods.

Key players in the market

Some of the key players in Salmon market include Blumar SA, Cremaq Group ASA, Icelandic Group, Leroy Seafood Group ASA, Mowi ASA, Ocean Beauty Seafoods, SalMar ASA, Sustainable Fisheries UW, Trident Seafoods and Walmart.

Key Developments:

In October 2024, Trident Seafoods and Pacific Seafood have jointly announced an agreement in principle for Pacific Seafood to acquire Trident's processing facilities at Kodiak.

In August 2024, Walmart has added new product categories, omnichannel experiences and fulfillment solutions to its eCommerce platform for third-party sellers, Walmart Marketplace. Walmart Marketplace will also add a new omnichannel experience that will connect shoppers with local retailers through Walmart's digital channels and offer direct pickup and delivery from sellers' physical stores. This Walmart LocalFinds offering will launch this fall in Atlanta and Dallas before rolling out to other cities.

In April 2024, Walmart Launches bettergoods, a New Private Brand Making Elevated Culinary Experiences Accessible for All. Walmart's largest private brand food launch in 20 years, bettergoods makes quality, trend-forward and chef-inspired food approachable and affordable, with most items priced under $5.

Product Types Covered:

• Masu Salmon
• Coho Salmon
• Chinook Salmon
• Atlantic Salmon
• Pacific Salmon
• Other Product Types

Distribution Channels Covered:

• Retail Stores
• Supermarkets/Hypermarkets

Applications Covered:

• Canned
• Fresh
• Frozen
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances