Cut Flowers Market Forecasts to 2028 - Global Analysis By Type, By Distribution Channel, By Flower Colors, By Pricing, By Application, By End User and By Geography

According to Stratistics MRC, the Global Cut Flowers Market is accounted for $36.40 billion in 2022 and is expected to reach $53.41 billion by 2028 growing at a CAGR of 6.6% during the forecast period. Cut flowers are a flexible commodity that may be utilised for a range of tasks, such as enhancing gifts or decorating weddings. They are an attractive choice for both consumers and organisations because of the broad variety of colours, shapes, and sizes available. Cut flowers are stem and bud cuttings from ornamental plants that are used for bouquets, arrangements of flowers, wreaths, packaging, and a variety of other things. The breeding, growing, harvesting, arrangement, and sale of cut flowers as-is or as finished goods with specific arrangements are all part of the cut flower market. Cut flowers have been recognised as the decorative that is most financially produced on a global scale.

According to the British Florist Association, in the UK, 80% of cut flowers come via the Netherlands; however, a substantial proportion comes from Kenya. Some Kenyan flowers come straight to the U.K. on direct flights from Nairobi.

Market Dynamics:

Driver:

Increasing popularity of cut flowers and ornamentals in decorations

Freshly cut flowers are frequently used as decorations to brighten up spaces. When offered as gifts to express love and care and to adorn homes and public areas, they are a significant component of events like weddings and festivals. They can be put together into floral wreaths, corsages, and bouquets. Floral arrangements and other decorations in hotels and resorts can improve the space's comfort level and visitor attractiveness. In the hotel sector, flower arrangements can add a personal touch. Visitors value flowers because they add a sense of freshness to their surroundings.

Restraint:

Difficulties in production

The field of flower marketing presents a number of difficulties for flower farmers. Production and horticulture are both having issues. The role of intermediaries in the cut flower market needs to be reevaluated, according to the growers of flowers. The middlemen are accepted by the flower growers as being necessary, but they also exploit them when determining pricing, assessing the quality of the flowers, and weighing the blooms, which has a significant impact on the farmers' nominal income.

Opportunity:

High usage of cut flowers in hospitability & retail sector

Floral arrangements and additional decorations in hotels and resorts may make the environment feel more comfortable and welcoming to visitors. Flowers have been regarded as promoting love and courtship. Any floral design for a wedding, a dining establishment, or a hotel will have a positive, loving vibe. Lowers may be used in a wide range of theme decorations and setups because they are available in a number of colours and fragrances. When arranged, flowers can add extra colour to the area surrounding the event and release a calming and energising perfume. The cut flower market has expanded significantly owing to the usage of cut flowers in retail and hospitality for a number of purposes.

Threat:

Obstacles in logistics, storage, and transportation

Maintaining the cold chain at every stage of travel and storage is crucial for the smooth operation and efficiency of the supply chain. Every day, flowers' viability and quality decrease. In flower culture, all parties involved are interdependent. A broken link in the supply chain disrupts the entire process, delaying supply and having an effect on the type and quantity of flowers available. Flowers require proper handling and post-harvest care after being harvested. They need to be refrigerated before being pruned, graded, bunched, properly packed, and stored in the cold room.

COVID-19 Impact:

COVID-19 outbreak commenced in Wuhan, China, and has since spread to other parts of the world. In terms of confirmed cases and reported deaths as of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst-impacted countries. Because of lockdowns, travel restrictions, and company closures imposed by governments, the pandemic has had an impact on economies and industries. The epidemic has caused substantial supply chain breaks in a number of the world's main industries, including consumer goods, horticulture, and floriculture.

The carnation segment is expected to be the largest during the forecast period

Due to usage in weddings, Carnation segment is anticipated to hold the largest market share over the extrapolated period. Dianthus caryophyllus, frequently referred to as carnations, is one of the species. It is a native of the Mediterranean region, and it has distinctive petals with fringes and a spicy fragrance. A highly popular cut flower, carnations are frequently used in floral arrangements, corsages, and boutonnieres. Carnations are a symbol of love, appreciation, and luck. Worldwide, red and pink carnations are popular.

The commercial segment is expected to have the highest CAGR during the forecast period

Owing to the rising demand at wedding events, birthday parties, funerals, and across other institutions, their use is predicted to develop over the forecast period, and the commercial segment dominated the lucrative growth during the projection period. Additionally, cut flowers are commonly used in business contexts, including salons, restaurants, cafes, hotels, airports, and wedding venues. However, the potential for their broad use throughout the forecast period is expanded by the growing popularity of cut flowers for use in a variety of arrangements, including oval floral arrangements, horizontal flower arrangements, vertical flower arrangements, and triangular flower arrangements.

Region with largest share:

Europe is expected to dominate the largest share over the anticipated period. The European Union, which includes many nations with high per capita flower consumption, is estimated to consume almost 50% of the world's flowers every year, according to the Centre for the Promotion of Imports from Developing Countries. The overall EU consumer sales of cut flowers are still rising steadily, despite signs of saturation in several of the bigger EU markets, such as Germany, France, and the Netherlands. Following Germany in order of flower consumption are the UK, France, Italy, and the United Kingdom.

Region with highest CAGR:

Due to the development in e-commerce sales, which provides an opportunity for the flower business, Asia Pacific is anticipated to have the highest CAGR throughout the projection period. Flowers are increasingly being sold online by businesses (florists, big-box stores, and online specialists). The variety of flowers available for purchase online is expanding. Furthermore, despite having market shares that are often below 10%, the internet is the avenue for sales that is expanding fastest in many Asian nations. However, the rise of internet shopping has increased the significance of standardised products, effective supply chains, and information exchange norms. Future predictions indicate a further rise in the sale of cut flowers (bouquets, mono-bunches, and individual flowers) online.

Key players in the market:

Some of the key players in Cut Flowers market include: Afriflora Sher, Danziger Group, DOS GRINGOS, LLC, Dummen Orange, Esmeralda Farms, Flamingo Horticulture Ltd, Florensis Flower Seeds UK Ltd, Karen Roses Company, Marginpar BV, MultiFlora, Oserian, Rosebud Limited, Selecta Cut Flowers S.A.U., The Kariki Group, The Queen's Flowers, Washington Bulb Co., Inc and Native Floral Group.

Key Developments:

In February 2023, Floriday developed 'trade settings,' which allows growers and buyers to easily set up how they want to trade with each other in one place. It makes trading with each other even more pleasant for both growers and buyers.

In December 2022, Floriday developed digital infrastructure for the floriculture industry to make trade easy, giving consumers more options to buy flowers and plants online.

In August 2021, The Netherlands Authority for Consumers and Markets (ACM) acquired three floriculture-product transport companies (De Winter, Van Marrewijk (Wematrans), and Van Zaal) by Dutch cooperative Royal FloraHolland to cater to the demands of consumers and buyers.

Types Covered:

• Chrysanthemum
• Rose
• Gerbera
• Carnation
• Lilium
• Anthuriam
• Gladiolus
• Orchids
• Tuberose
• Sunflower
• Other Types

Distribution Channels Covered:

• Online Retail
• Offline
• Direct Sales
• Retail Stores

Flower Colors Covered:

• Red
• Pink
• White
• Lavender or Blue
• Yellow
• Orange
• Other Flower Colors

Pricings Covered:

• Premium Pricing
• Mass Pricing

Applications Covered:

• Home
• Commercial
• Other Applications

End Users Covered:

• Parties & Special Days
• Conference & Activities
• Personal Use
• Welcoming & Greeting
• Wedding & Mega Cultural Events
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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