Middle East & Africa Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel

List of Tables

The Middle East & Africa cut flowers market is expected to grow from US$ 1,620.34 million in 2022 to US$ 2,230.83 million by 2030. It is estimated to grow at a CAGR of 4.1% from 2022 to 2030.

Marketing a Farm Story to Attract Customers Bolsters Middle East & Africa Cut Flowers Market

Consumers are willing to pay for products that come with a story. This can be related to products grown by smallholders, locally produced items, or products with special characteristics such as unique colors or longer vase life. Storytelling connects consumers with a product and often justifies a price premium. Products from developing countries can obtain a distinctive position in the market by emphasizing their origins and good agricultural practices. Growing demand for niche products offers opportunities for growers to distinguish themselves. With increasing competition from other gift products, it becomes ever more important to emphasize the unique characteristics of products by providing additional product information through storytelling on the packaging or website. Demand for Fairtrade flowers, for example, is still growing and is expected to keep growing at a higher rate than total market demand. As people become keen on knowing the source of their flowers, marketing a farm story is expected to become a future trend.

Middle East & Africa Cut Flowers Market Overview

The Middle East & Africa cut flowers market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of the Middle East & Africa. There is a high demand for tropical cut flowers as eye-catching elements in flower arrangements for office lobbies and hotels in this region. Freshly cut roses, orchids, carnations, and lilies, among others, have been in great demand in the region. Cut flowers hold a cultural significance in many Middle Eastern and African societies. They are often used in traditional ceremonies, weddings, and religious rituals, and in religious offerings such as Eid al-Fitr, Eid al-Adha, and Easter. Weddings are grand affairs in the Middle East & Africa, with floral decoration as the central part of these celebrations.

The demand for cut flowers is also surging with the rising preference of consumers toward home and office decorations. The blooming hospitality industry in the region, with luxury hotels and resorts, requires a constant supply of cut flowers for decoration. As a result, key players in the cut flowers market have been investing in mergers, acquisitions, and collaborations. For instance, in February 2022, Camelia Flowers announced its expansion in the UAE by opening a state-of-the-art shop designed by an expert interior decoration team.

Middle East & Africa Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Cut Flowers Market Segmentation

The Middle East & Africa cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the Middle East & Africa cut flowers Market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Middle East & Africa cut flowers market in 2022.

In terms of application, the Middle East & Africa cut flowers Market is bifurcated into home and commercial. The commercial segment held a larger share of the Middle East & Africa cut flowers market in 2022.

By distribution channel, the Middle East & Africa cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Middle East & Africa cut flowers market in 2022.

Based on country, the Middle East & Africa cut flowers market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated Middle East & Africa cut flowers market in 2022.

Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Middle East & Africa cut flowers market.

Product Code: TIPRE00016241

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Middle East & Africa Cut Flowers Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis

5. Middle East & Africa Cut Flowers Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Demand for Cut Flowers for Decorative Purposes
- 5.1.2 Various Health Benefits Associated with Cut Flowers
5.2 Market Restraints
- 5.2.1 Stringent Regulations Associated with Cut Flowers
5.3 Market Opportunities
- 5.3.1 Surging E-commerce Platform for Flower Delivery
5.4 Future Trends
- 5.4.1 Marketing a Farm Story to Attract Customers
5.5 Impact of Drivers and Restraints:

6. Cut Flowers Market - Middle East & Africa Market Analysis

6.1 Middle East & Africa Cut Flowers Market Revenue (US$ Million), 2020 - 2030
6.2 Middle East & Africa Cut Flowers Market Forecast and Analysis

7. Middle East & Africa Cut Flowers Market Analysis - Flower Type

7.1 Rose
- 7.1.1 Overview
- 7.1.2 Rose: Market Revenue and Forecast to 2030 (US$ Million)
7.2 Carnation
- 7.2.1 Overview
- 7.2.2 Carnation: Market Revenue and Forecast to 2030 (US$ Million)
7.3 Lilium
- 7.3.1 Overview
- 7.3.2 Lilium: Market Revenue, and Forecast to 2030 (US$ Million)
7.4 Chrysanthemum and Gerbera
- 7.4.1 Overview
- 7.4.2 Chrysanthemum and Gerbera: Market Revenue, and Forecast to 2030 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

8. Middle East & Africa Cut Flowers Market Analysis - Application

8.1 Home
- 8.1.1 Overview
- 8.1.2 Home: Market Revenue and Forecast to 2030 (US$ Million)
8.2 Commercial
- 8.2.1 Overview
- 8.2.2 Commercial: Market Revenue and Forecast to 2030 (US$ Million)

9. Middle East & Africa Cut Flowers Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Store/Florists
- 9.2.1 Overview
- 9.2.2 Specialty Store/Florists: Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

10. Middle East & Africa Cut Flowers Market - Country Analysis

10.1 Middle East & Africa Cut Flowers Market Overview
- 10.1.1 Middle East & Africa Cut Flowers Market, by Key Country - Revenue (2022) (US$ Million)
  - 10.1.1.1 Middle East & Africa Cut Flowers Market Breakdown by Country
  - 10.1.1.2 South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 South Africa Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.2.2 South Africa Cut Flowers Market Breakdown by Application
    - 10.1.1.2.3 South Africa Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.3 Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 Saudi Arabia Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.3.2 Saudi Arabia Cut Flowers Market Breakdown by Application
    - 10.1.1.3.3 Saudi Arabia Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.4 UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 UAE Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.4.2 UAE Cut Flowers Market Breakdown by Application
    - 10.1.1.4.3 UAE Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.5 Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.5.1 Rest of Middle East & Africa Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.5.2 Rest of Middle East & Africa Cut Flowers Market Breakdown by Application
    - 10.1.1.5.3 Rest of Middle East & Africa Cut Flowers Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Selecta Cut Flowers SAU
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Multiflora Corp
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Rosebud Ltd
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Karen Roses Ltd
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Dummen Orange Holding BV
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Marginpar BV
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments

12. Appendix