Europe Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel

List of Tables

The Europe cut flowers market is expected to grow from US$ 14,570.66 million in 2022 to US$ 21,251.59 million by 2030. It is estimated to grow at a CAGR of 4.8% from 2022 to 2030.

Various Health Benefits Associated with Cut Flowers Drive Europe Cut Flowers Market

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

Different types of cut flowers have different properties, which help keep the environment fresh and boost mood. Some flowers, such as peace lilies and gerbera daisies, have air-purifying properties, helping to remove common indoor pollutants and improve indoor air quality. In addition, chrysanthemum has properties that help reduce blood pressure and cure dizziness and insomnia. Other flowers, such as pot marigolds, are used as a remedy for inflamed skin and prevent the spread of infection. In contrast, purple cornflower helps stimulate the immune system, improving the body's resistance against viral and bacterial infection. Moreover, lavender's aroma calms the nervous system, reduces muscle tension, and works as an antiseptic. Thus, various health benefits associated with cut flowers propel the market growth.

Europe Cut Flowers Market Overview

The cut flowers market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dummen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

The tradition of gifting flowers on occasions such as birthdays, anniversaries, and holidays boost the demand for cut flowers in Europe. People in European countries indulge in various seasonal celebrations and festivals such as Easter and Christmas, which traditionally involve the exchange of flowers. In addition, the preference for locally grown and sustainably sourced flowers has surged in the region due to growing environmental consciousness. Further, recent studies have shown that flowers can positively impact mental well-being and reduce stress. Such studies are likely to benefit the cut flowers market in Europe in the coming years.

Europe Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

Europe Cut Flowers Market Segmentation

The Europe cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Europe cut flowers market in 2022.

In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Europe cut flowers market in 2022.

By distribution channel, the Europe cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Europe cut flowers market in 2022.

Based on country, the Europe cut flowers market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated Europe cut flowers market in 2022.

Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Europe cut flowers market.

Product Code: TIPRE00016238

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Cut Flowers Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis

5. Europe Cut Flowers Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Demand for Cut Flowers for Decorative Purposes
- 5.1.2 Various Health Benefits Associated with Cut Flowers
5.2 Market Restraints
- 5.2.1 Stringent Regulations Associated with Cut Flowers
5.3 Market Opportunities
- 5.3.1 Surging E-commerce Platform for Flower Delivery
5.4 Future Trends
- 5.4.1 Marketing a Farm Story to Attract Customers
5.5 Impact of Drivers and Restraints:

6. Cut Flowers Market - Europe Market Analysis

6.1 Europe Cut Flowers Market Revenue (US$ Million), 2020 - 2030
6.2 Europe Cut Flowers Market Forecast and Analysis

7. Europe Cut Flowers Market Analysis - Flower Type

7.1 Rose
- 7.1.1 Overview
- 7.1.2 Rose: Market Revenue and Forecast to 2030 (US$ Million)
7.2 Carnation
- 7.2.1 Overview
- 7.2.2 Carnation: Market Revenue and Forecast to 2030 (US$ Million)
7.3 Lilium
- 7.3.1 Overview
- 7.3.2 Lilium: Market Revenue and Forecast to 2030 (US$ Million)
7.4 Chrysanthemum and Gerbera
- 7.4.1 Overview
- 7.4.2 Chrysanthemum and Gerbera: Market Revenue and Forecast to 2030 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

8. Europe Cut Flowers Market Analysis - Application

8.1 Home
- 8.1.1 Overview
- 8.1.2 Home: Market Revenue and Forecast to 2030 (US$ Million)
8.2 Commercial
- 8.2.1 Overview
- 8.2.2 Commercial: Market Revenue and Forecast to 2030 (US$ Million)

9. Europe Cut Flowers Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Store/Florists
- 9.2.1 Overview
- 9.2.2 Specialty Store/Florists: Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)

10. Europe Cut Flowers Market - Country Analysis

10.1 Europe Cut Flowers Market Overview
- 10.1.1 Europe Cut Flowers Market, by key country - Revenue (2022) (US$ Million)
  - 10.1.1.1 Europe Cut Flowers Market Breakdown by Country
  - 10.1.1.2 Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 Germany Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.2.2 Germany Cut Flowers Market Breakdown by Application
    - 10.1.1.2.3 Germany Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.3 UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 UK Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.3.2 UK Cut Flowers Market Breakdown by Application
    - 10.1.1.3.3 UK Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.4 France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 France Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.4.2 France Cut Flowers Market Breakdown by Application
    - 10.1.1.4.3 France Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.5 Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.5.1 Italy Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.5.2 Italy Cut Flowers Market Breakdown by Application
    - 10.1.1.5.3 Italy Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.6 Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.6.1 Russia Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.6.2 Russia Cut Flowers Market Breakdown by Application
    - 10.1.1.6.3 Russia Cut Flowers Market Breakdown by Distribution Channel
  - 10.1.1.7 Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.7.1 Rest of Europe Cut Flowers Market Breakdown by Flower Type
    - 10.1.1.7.2 Rest of Europe Cut Flowers Market Breakdown by Application
    - 10.1.1.7.3 Rest of Europe Cut Flowers Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Selecta Cut Flowers SAU
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Sher Holland BV
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Multiflora Corp
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Rosebud Ltd
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Karen Roses Ltd
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Dummen Orange Holding BV
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Marginpar BV
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments

12. Appendix