Craft Soda Market Size, Share, and Growth Analysis, By Flavour Type (Cola, Tropical Fruits), By Packaging Type (Glass, Cans), By Distribution Channel, By Region - Industry Forecast 2025-2032

Global Craft Soda Market size was valued at USD 660 million in 2023 and is poised to grow from USD 693.66 million in 2024 to USD 1032.69 million by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

As of October 2023, the global market is witnessing robust growth fueled by rising disposable incomes, urbanization, and evolving consumer preferences. Companies are actively engaging in acquisitions and launching new products to maintain competitive edges and drive future growth. Innovation in product development and appealing packaging are significantly enhancing market expansion, with brands like Jones Soda Co. leading the way by offering craft sodas in glass bottles adorned with user-generated art and inspirational themes. This shift towards craft beverages is largely attributed to consumer desires for cleaner, healthier options, positioning them as favored alternatives to traditional soft drinks. Additionally, the demand for beverages sweetened with natural ingredients like stevia and honey is surging, prompting brands to introduce healthier alternatives and expand their portfolios to capture market share.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Soda market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Soda Market Segments Analysis

Global Craft Soda Market is segmented by Flavour Type, Packaging Type, Distribution Channel and region. Based on Flavour Type, the market is segmented into Cola, Tropical Fruits, Berries and Others. Based on Packaging Type, the market is segmented into Glass, Cans, Plastic and Others. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Soda Market

The Global Craft Soda market is experiencing significant growth driven by increasing health awareness and a rising preference among young adults for authentic beverages, largely influenced by the trend towards healthier lifestyles. Today's consumers are more inclined to select drinks that offer additional health benefits, favoring functional and nutritious options over traditional soft drinks. This shift reflects a wider market trend where individuals are becoming increasingly health-conscious and willing to explore healthier alternatives. As a result, the demand for craft sodas that align with these evolving consumer preferences is on the rise, boosting the overall market dynamics.

Restraints in the Global Craft Soda Market

The Global Craft Soda market faces several constraints, particularly related to pricing challenges. Craft sodas often retail at prices that may be up to three times higher than standard soft drinks, which can make them less appealing to cost-sensitive customers. Furthermore, these beverages are frequently sold in 4-packs, as opposed to the ubiquitous 6-pack or 12-pack sizes favored by mainstream brands. This pricing strategy can deter consumers who are accustomed to traditional soft drinks, especially when there are more affordable and recognizable alternatives readily available on the market. This dynamic significantly impacts the overall growth potential of the craft soda sector.

Market Trends of the Global Craft Soda Market

The Global Craft Soda market is experiencing a notable shift as consumers increasingly lean towards healthier beverage options. This trend is driven by a growing awareness of well-being, with craft sodas typically made from natural ingredients that provide added health benefits and a more authentic flavor experience. Environmentally conscious packaging, such as glass bottles, further enhances their appeal to eco-friendly consumers looking to reduce plastic use. Additionally, the rising popularity of low-alcohol alternatives among those practicing "mindful drinking" is contributing to the expansion of the craft soda sector. As consumers prioritize quality, sustainability, and health, the market is poised for robust growth.