Craft Soda Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032

Description

The craft soda market is expected to witness remarkable growth, expanding at a CAGR of 5.3% between 2024 and 2032. With the rising demand for artisanal, natural, and low-calorie drinks, the industry is forecasted to reach USD 8.32 billion by 2025 and grow further to USD 11.98 billion by 2032. Increased health consciousness and a preference for innovative flavors are significantly driving this trend.

Market Insights

Craft soda, a flavored carbonated beverage, stands out for its use of organic ingredients sourced from local farms. Unlike traditional soft drinks, craft sodas are made in small batches, prioritizing premium quality and distinctive flavors. The growing consumer shift toward low-sugar and low-calorie alternatives is fueling demand. Awareness surrounding health and wellness is reshaping beverage consumption habits and accelerating market growth.

Key Factors Fueling Market Expansion

1. Growing Appeal of Organic and Natural Drinks

Consumers are opting for beverages free from artificial additives and high sugar content. The rise of functional drinks is boosting craft soda popularity.

2. Changing Preferences Among Younger Consumers

Millennials and Gen Z are favoring novel, non-traditional soft drink flavors. The demand for ready-to-drink healthy beverages aligns with busy urban lifestyles.

3. Trends in Premiumization & Customization

Increased demand for personalized craft sodas with exclusive flavors. A strong preference for high-quality, locally sourced ingredients.

4. Health Concerns and Regulatory Influence on Sugar Intake

Governments are encouraging reduced sugar consumption, supporting the shift toward healthier alternatives. The rising prevalence of diabetes and obesity is prompting consumers to seek better beverage choices.

Opportunities for Market Players

Expansion of Product Portfolios Companies are diversifying their offerings with exotic fruit flavors and functional sodas enriched with vitamins and probiotics.
Booming E-Commerce and Digital Retail The increasing popularity of online shopping platforms is opening new avenues for craft soda brands.
Strategic Partnerships and Industry Collaborations Market leaders are leveraging mergers, acquisitions, and joint ventures to strengthen their presence and drive innovation.

Regional Breakdown

1. North America: Leads the market due to high consumer demand for premium and organic beverages.
2. Europe: Preference for low-calorie, natural carbonated drinks continues to grow.

3. Asia Pacific: Increasing urbanization and health awareness are driving demand.

4. : The rising inclination toward healthier beverages supports regional expansion.
5. Latin America and the Middle East & Africa: Emerging economies with increasing disposable income are showing potential for growth.

Leading Industry Players

Companies in the craft soda industry are focusing on innovative product development, branding, and sustainable packaging solutions. Key market participants include:

Jones Soda Co.
PepsiCo, Inc.
The Coca-Cola Company
Boylan Bottling Co.
Reed's Inc.
The Original Craft Soda Company
Crooked Beverage Co.
SIPP Eco Beverage Co. Inc.
Wild Poppy Company

Industry Trends and Competitive Strategies

Market players are employing strategies such as acquisitions, partnerships, and innovative product launches to maintain a competitive advantage. Notable developments include:

January 2023: PepsiCo introduced Starry, a caffeine-free lemon-lime soda, targeting younger audiences.
October 2022: Utmost Brands, Inc. launched Mango Peach flavor in its GuS (Grown-up Soda) collection, catering to the rising demand for fruit-based craft sodas.

Market Segmentation

1. By Flavor:

Cola Tropical Fruits Berries Others

2. By Packaging:

Glass Cans Plastic Others

3. By Distribution Channel:

On-Trade (Bars, Restaurants, Hotels) Off-Trade (Retail Stores, Supermarkets, E-Commerce) B2C Sales

4. By Region

North America Europe Asia Pacific Latin America The Middle East & Africa

1. Executive Summary

1.1. Global Craft Soda Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2024
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Craft Soda Market Outlook, 2019 - 2032

3.1. Global Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 3.1.1. Key Highlights
  - 3.1.1.1. Cola
  - 3.1.1.2. Tropical Fruits
  - 3.1.1.3. Berries
  - 3.1.1.4. Others
3.2. Global Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 3.2.1. Key Highlights
  - 3.2.1.1. Glass
  - 3.2.1.2. Cans
  - 3.2.1.3. Plastic
  - 3.2.1.4. Others
3.3. Global Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 3.3.1. Key Highlights
  - 3.3.1.1. On-Trade
  - 3.3.1.2. Off-Trade
  - 3.3.1.3. B2C
3.4. Global Craft Soda Market Outlook, by Region, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Craft Soda Market Outlook, 2019 - 2032

4.1. North America Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 4.1.1. Key Highlights
  - 4.1.1.1. Cola
  - 4.1.1.2. Tropical Fruits
  - 4.1.1.3. Berries
  - 4.1.1.4. Others
4.2. North America Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 4.2.1. Key Highlights
  - 4.2.1.1. Glass
  - 4.2.1.2. Cans
  - 4.2.1.3. Plastic
  - 4.2.1.4. Others
4.3. North America Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 4.3.1. Key Highlights
  - 4.3.1.1. On-Trade
  - 4.3.1.2. Off-Trade
  - 4.3.1.3. B2C
- 4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 4.4.1.2. U.S. Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 4.4.1.3. U.S. Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 4.4.1.4. Canada Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 4.4.1.5. Canada Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 4.4.1.6. Canada Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Craft Soda Market Outlook, 2019 - 2032

5.1. Europe Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 5.1.1. Key Highlights
  - 5.1.1.1. Cola
  - 5.1.1.2. Tropical Fruits
  - 5.1.1.3. Berries
  - 5.1.1.4. Others
5.2. Europe Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 5.2.1. Key Highlights
  - 5.2.1.1. Glass
  - 5.2.1.2. Cans
  - 5.2.1.3. Plastic
  - 5.2.1.4. Others
5.3. Europe Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 5.3.1. Key Highlights
  - 5.3.1.1. On-Trade
  - 5.3.1.2. Off-Trade
  - 5.3.1.3. B2C
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.2. Germany Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.3. Germany Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.4. U.K. Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.5. U.K. Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.6. U.K. Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.7. France Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.8. France Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.9. France Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.10. Italy Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.11. Italy Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.12. Italy Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.13. Turkey Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.14. Turkey Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.15. Turkey Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.16. Russia Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.17. Russia Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.18. Russia Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.19. Rest of Europe Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.20. Rest of Europe Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 5.4.1.21. Rest of Europe Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Craft Soda Market Outlook, 2019 - 2032

6.1. Asia Pacific Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 6.1.1. Key Highlights
  - 6.1.1.1. Cola
  - 6.1.1.2. Tropical Fruits
  - 6.1.1.3. Berries
  - 6.1.1.4. Others
6.2. Asia Pacific Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 6.2.1. Key Highlights
  - 6.2.1.1. Glass
  - 6.2.1.2. Cans
  - 6.2.1.3. Plastic
  - 6.2.1.4. Others
6.3. Asia Pacific Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 6.3.1. Key Highlights
  - 6.3.1.1. On-Trade
  - 6.3.1.2. Off-Trade
  - 6.3.1.3. B2C
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 6.4.1. Key Highlights
  - 6.4.1.1. China Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.2. China Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.3. China Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.4. Japan Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.5. Japan Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.6. Japan Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.7. South Korea Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.8. South Korea Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.9. South Korea Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.10. India Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.11. India Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.12. India Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.13. Southeast Asia Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.14. Southeast Asia Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.15. Southeast Asia Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.16. Rest of Asia Pacific Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.17. Rest of Asia Pacific Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 6.4.1.18. Rest of Asia Pacific Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Craft Soda Market Outlook, 2019 - 2032

7.1. Latin America Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 7.1.1. Key Highlights
  - 7.1.1.1. Cola
  - 7.1.1.2. Tropical Fruits
  - 7.1.1.3. Berries
  - 7.1.1.4. Others
7.2. Latin America Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 7.2.1. Key Highlights
  - 7.2.1.1. Glass
  - 7.2.1.2. Cans
  - 7.2.1.3. Plastic
  - 7.2.1.4. Others
7.3. Latin America Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 7.3.1. Key Highlights
  - 7.3.1.1. On-Trade
  - 7.3.1.2. Off-Trade
  - 7.3.1.3. B2C
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.2. Brazil Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.3. Brazil Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.4. Mexico Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.5. Mexico Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.6. Mexico Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.7. Argentina Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.8. Argentina Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.9. Argentina Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.10. Rest of Latin America Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.11. Rest of Latin America Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 7.4.1.12. Rest of Latin America Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Craft Soda Market Outlook, 2019 - 2032

8.1. Middle East & Africa Craft Soda Market Outlook, by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 8.1.1. Key Highlights
  - 8.1.1.1. Cola
  - 8.1.1.2. Tropical Fruits
  - 8.1.1.3. Berries
  - 8.1.1.4. Others
8.2. Middle East & Africa Craft Soda Market Outlook, by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 8.2.1. Key Highlights
  - 8.2.1.1. Glass
  - 8.2.1.2. Cans
  - 8.2.1.3. Plastic
  - 8.2.1.4. Others
8.3. Middle East & Africa Craft Soda Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 8.3.1. Key Highlights
  - 8.3.1.1. On-Trade
  - 8.3.1.2. Off-Trade
  - 8.3.1.3. B2C
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Craft Soda Market Outlook, by Country, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.2. GCC Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.3. GCC Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.4. South Africa Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.5. South Africa Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.6. South Africa Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.7. Egypt Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.8. Egypt Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.9. Egypt Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.10. Rest of Middle East & Africa Craft Soda Market by Flavor, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.11. Rest of Middle East & Africa Craft Soda Market by Packaging, Value (US$ Bn) and Volume (Tons), 2019 - 2032
  - 8.4.1.12. Rest of Middle East & Africa Craft Soda Market by Distribution Channel, Value (US$ Bn) and Volume (Tons), 2019 - 2032
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. By Distribution Channel vs by Packaging Heat map
9.2. Manufacturer vs by Packaging Heatmap
9.3. Company Market Share Analysis, 2024
9.4. Competitive Dashboard
9.5. Company Profiles
- 9.5.1. Jones Soda Co.
  - 9.5.1.1. Company Overview
  - 9.5.1.2. Product Portfolio
  - 9.5.1.3. Financial Overview
  - 9.5.1.4. Business Strategies and Development
- 9.5.2. Appalachian Brewing Co.
- 9.5.3. Reed's Inc.
- 9.5.4. PepsiCo, Inc.
- 9.5.5. The Original Craft Soda Company
- 9.5.6. The Coca-Cola Company
- 9.5.7. Crooked Beverage Co.
- 9.5.8. SIPP eco beverage co. Inc.
- 9.5.9. Boylan Bottling Co.
- 9.5.10. Wild Poppy Company

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations