Connected Toys Market Size, Share, and Growth Analysis, By Interface, By Distribution Channel, By Region - Industry Forecast 2025-2032

Global Connected Toys Market size was valued at USD 12.4 billion in 2023 and is poised to grow from USD 15.56 billion in 2024 to USD 95.77 billion by 2032, growing at a CAGR of 25.5% during the forecast period (2025-2032).

The global connected toys market is witnessing robust growth, driven by technological advancements, rising consumer demand for interactive and educational toys, and the increasing integration of Internet of Things (IoT) devices. These innovative toys, which combine physical and digital components, offer enriched play experiences through features like sensors, cameras, and wireless connectivity. A notable trend is the rise of blended play, enhancing learning and engagement for children. Connected toys provide personalized content and real-time feedback, appealing to parents and educators alike. The market includes diverse products, from interactive dolls to augmented reality playsets, with key players focusing on innovation while prioritizing safety and addressing concerns around data privacy and security.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by significant technological advancements such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations facilitate the creation of toys that provide interactive and immersive experiences, greatly improving children's engagement and learning outcomes. The incorporation of sensors, connectivity, and intelligent features into toys has resulted in increased demand among tech-savvy consumers who are on the lookout for innovative and educational play alternatives. As a result, the market is witnessing a robust growth trajectory, reflecting the evolving preferences of families eager for modern, interactive play experiences.

Restraints in the Global Connected Toys Market

The Global Connected Toys market is facing significant constraints due to concerns surrounding privacy and data security. These toys frequently gather and share personal information, which can lead to potential vulnerabilities that put sensitive data at risk and may endanger children's safety. As regulatory oversight on data protection becomes more stringent, manufacturers are under increasing pressure to implement comprehensive security measures. This uncertainty has created reluctance among parents and guardians, hampering the adoption of connected toys in the market. Consequently, these issues represent a considerable obstacle for the growth and acceptance of connected toys globally.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant upward trend, driven by the integration of Internet of Things (IoT) technology that enhances interactivity and engagement. These advanced toys facilitate internet connectivity, offering features like remote control, data collection, and real-time updates. The incorporation of sensors, cameras, and voice recognition fosters immersive, personalized experiences for children. Additionally, IoT-enabled toys seamlessly connect with smartphones and tablets, allowing parents to monitor and interact with their children during playtime. This convergence of technology is creating a vibrant market landscape, appealing to tech-savvy parents seeking innovative, safe, and educational play solutions for their children.