Connected Toys Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025

Description

The global connected toys market is experiencing significant growth, with revenues projected to increase from an estimated $11.8 billion in 2024 to $39.7 billion by 2030, reflecting a compound annual growth rate (CAGR) of 22.4% during 2025-2030. This expansion is driven by a rising preference among children for interactive toys that offer multiple functions and connectivity. At the intersection of entertainment, education, and technology, connected toys are becoming increasingly popular, balancing innovation, safety, and educational value.

Key Insights

The integration of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and voice recognition is propelling the connected toys market. These technologies enhance the interactivity and educational value of toys, making them more appealing to both children and parents.

The growing adoption of smartphones is a major trend impacting this market, as they offer a familiar and convenient control interface for many connected toys. Smartphones serve as connectivity hubs, facilitating data transfer and access to cloud-based servers, and enabling toy makers to deliver software upgrades, new features, and complementary applications through established app stores.

Social-emotional learning (SEL) is a key driver for the market. Connected toys that promote SEL help children develop the knowledge, attitudes, and skills necessary to understand and manage their emotions, set and achieve positive goals, and demonstrate empathy for others.

The education application category is expected to dominate the market, as parents and educators increasingly seek toys that offer educational value in addition to entertainment. Connected toys that gamify learning and provide personalized experiences are particularly appealing in this regard.

North America is currently the largest market for connected toys, attributed to high disposable incomes, technological advancements, and a strong emphasis on educational toys. However, the Asia-Pacific region is anticipated to exhibit the fastest growth during the forecast period, driven by increasing digital literacy, rising disposable incomes, and a growing demand for innovative educational tools.

The market is fragmented, with numerous players offering a wide range of products. Companies are focusing on innovation, quality, and strategic partnerships to gain a competitive edge. The increasing emphasis on digital literacy and the demand for personalized learning experiences present significant opportunities for market participants.

Product Code: 13224

Chapter 1. Research Scope

1.1. Research Objectives
1.2. Market Definition
1.3. Analysis Period
1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by application
- 1.4.2. Market size breakdown, by age group
- 1.4.3. Market size breakdown, by technology
- 1.4.4. Market size breakdown, by distribution channel
- 1.4.5. Market size breakdown, by region
- 1.4.6. Market size breakdown, by country
1.5. Market Data Reporting Unit
- 1.5.1. Value
1.6. Key Stakeholders

Chapter 2. Research Methodology

2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
2.2. Primary Research
2.3. Market Size Estimation
2.4. Data Triangulation
2.5. Currency Conversion Rates
2.6. Assumptions for the Study
2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
5.2. Impact of COVID-19
5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes

Chapter 6. Global Market

6.1. Overview
6.2. Market Revenue, by Application (2019-2030)
6.3. Market Revenue, by Age Group (2019-2030)
6.4. Market Revenue, by Technology (2019-2030)
6.5. Market Revenue, by Distribution Channel (2019-2030)
6.6. Market Revenue, by Region (2019-2030)

Chapter 7. North America Market

7.1. Overview
7.2. Market Revenue, by Application (2019-2030)
7.3. Market Revenue, by Age Group (2019-2030)
7.4. Market Revenue, by Technology (2019-2030)
7.5. Market Revenue, by Distribution Channel (2019-2030)
7.6. Market Revenue, by Country (2019-2030)

Chapter 8. Europe Market

8.1. Overview
8.2. Market Revenue, by Application (2019-2030)
8.3. Market Revenue, by Age Group (2019-2030)
8.4. Market Revenue, by Technology (2019-2030)
8.5. Market Revenue, by Distribution Channel (2019-2030)
8.6. Market Revenue, by Country (2019-2030)

Chapter 9. APAC Market

9.1. Overview
9.2. Market Revenue, by Application (2019-2030)
9.3. Market Revenue, by Age Group (2019-2030)
9.4. Market Revenue, by Technology (2019-2030)
9.5. Market Revenue, by Distribution Channel (2019-2030)
9.6. Market Revenue, by Country (2019-2030)

Chapter 10. LATAM Market

10.1. Overview
10.2. Market Revenue, by Application (2019-2030)
10.3. Market Revenue, by Age Group (2019-2030)
10.4. Market Revenue, by Technology (2019-2030)
10.5. Market Revenue, by Distribution Channel (2019-2030)
10.6. Market Revenue, by Country (2019-2030)

Chapter 11. MEA Market

11.1. Overview
11.2. Market Revenue, by Application (2019-2030)
11.3. Market Revenue, by Age Group (2019-2030)
11.4. Market Revenue, by Technology (2019-2030)
11.5. Market Revenue, by Distribution Channel (2019-2030)
11.6. Market Revenue, by Country (2019-2030)

Chapter 12. U.S. Market

12.1. Overview
12.2. Market Revenue, by Application (2019-2030)
12.3. Market Revenue, by Age Group (2019-2030)
12.4. Market Revenue, by Technology (2019-2030)
12.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 13. Canada Market

13.1. Overview
13.2. Market Revenue, by Application (2019-2030)
13.3. Market Revenue, by Age Group (2019-2030)
13.4. Market Revenue, by Technology (2019-2030)
13.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 14. Germany Market

14.1. Overview
14.2. Market Revenue, by Application (2019-2030)
14.3. Market Revenue, by Age Group (2019-2030)
14.4. Market Revenue, by Technology (2019-2030)
14.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 15. France Market

15.1. Overview
15.2. Market Revenue, by Application (2019-2030)
15.3. Market Revenue, by Age Group (2019-2030)
15.4. Market Revenue, by Technology (2019-2030)
15.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 16. U.K. Market

16.1. Overview
16.2. Market Revenue, by Application (2019-2030)
16.3. Market Revenue, by Age Group (2019-2030)
16.4. Market Revenue, by Technology (2019-2030)
16.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 17. Italy Market

17.1. Overview
17.2. Market Revenue, by Application (2019-2030)
17.3. Market Revenue, by Age Group (2019-2030)
17.4. Market Revenue, by Technology (2019-2030)
17.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 18. Spain Market

18.1. Overview
18.2. Market Revenue, by Application (2019-2030)
18.3. Market Revenue, by Age Group (2019-2030)
18.4. Market Revenue, by Technology (2019-2030)
18.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 19. Japan Market

19.1. Overview
19.2. Market Revenue, by Application (2019-2030)
19.3. Market Revenue, by Age Group (2019-2030)
19.4. Market Revenue, by Technology (2019-2030)
19.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 20. China Market

20.1. Overview
20.2. Market Revenue, by Application (2019-2030)
20.3. Market Revenue, by Age Group (2019-2030)
20.4. Market Revenue, by Technology (2019-2030)
20.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 21. India Market

21.1. Overview
21.2. Market Revenue, by Application (2019-2030)
21.3. Market Revenue, by Age Group (2019-2030)
21.4. Market Revenue, by Technology (2019-2030)
21.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 22. Australia Market

22.1. Overview
22.2. Market Revenue, by Application (2019-2030)
22.3. Market Revenue, by Age Group (2019-2030)
22.4. Market Revenue, by Technology (2019-2030)
22.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 23. South Korea Market

23.1. Overview
23.2. Market Revenue, by Application (2019-2030)
23.3. Market Revenue, by Age Group (2019-2030)
23.4. Market Revenue, by Technology (2019-2030)
23.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 24. Brazil Market

24.1. Overview
24.2. Market Revenue, by Application (2019-2030)
24.3. Market Revenue, by Age Group (2019-2030)
24.4. Market Revenue, by Technology (2019-2030)
24.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 25. Mexico Market

25.1. Overview
25.2. Market Revenue, by Application (2019-2030)
25.3. Market Revenue, by Age Group (2019-2030)
25.4. Market Revenue, by Technology (2019-2030)
25.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 26. Saudi Arabia Market

26.1. Overview
26.2. Market Revenue, by Application (2019-2030)
26.3. Market Revenue, by Age Group (2019-2030)
26.4. Market Revenue, by Technology (2019-2030)
26.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 27. South Africa Market

27.1. Overview
27.2. Market Revenue, by Application (2019-2030)
27.3. Market Revenue, by Age Group (2019-2030)
27.4. Market Revenue, by Technology (2019-2030)
27.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 28. U.A.E. Market

28.1. Overview
28.2. Market Revenue, by Application (2019-2030)
28.3. Market Revenue, by Age Group (2019-2030)
28.4. Market Revenue, by Technology (2019-2030)
28.5. Market Revenue, by Distribution Channel (2019-2030)

Chapter 29. Competitive Landscape

29.1. List of Market Players and their Offerings
29.2. Competitive Benchmarking of Key Players
29.3. Product Benchmarking of Key Players
29.4. Recent Strategic Developments

Chapter 30. Company Profiles

30.1. Mattel Inc.
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
30.2. The LEGO Group
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
30.3. Hasbro Inc.
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
30.4. Sphero Inc.
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
30.5. KONAMI
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
30.6. Basic Fun Inc.
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
30.7. Sony Corporation
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
30.8. PlayFusion Ltd.
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
30.9. Bandai Namco Entertainment Inc.
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
30.10. Wonder Workshop Inc.
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
30.11. WowWee Group Limited
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary

Chapter 31. Appendix

31.1. Abbreviations
31.2. Sources and References
31.3. Related Reports

Connected Toys Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)