Amaranth Market Size, Share, and Growth Analysis, By Type (Whole Grain, Flour), By Application (Food and Beverage, Pharmaceutical), By Form, By Distribution, By Price Range, By Region - Industry Forecast 2025-2032

Amaranth Market size was valued at USD 7.1 billion in 2023 and is poised to grow from USD 7.95 billion in 2024 to USD 19.69 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global amaranth market is experiencing robust growth, fueled by rising health awareness, the popularity of plant-based diets, and an increasing demand for gluten-free and organic products. Recognized for its exceptional nutritional profile, amaranth is rich in protein, fiber, vitamins, and minerals, making it a sought-after ingredient in health-focused foods and dietary supplements. As consumers gravitate towards plant-based diets to enhance health and sustainability, amaranth serves as a versatile protein source, fitting seamlessly into various culinary applications. Furthermore, its natural gluten-free characteristics cater to individuals with celiac disease or gluten sensitivities, while its organic farming practices appeal to environmentally conscious consumers. This convergence of health benefits and dietary trends positions amaranth as a key player in the evolving food market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Amaranth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Amaranth Market Segments Analysis

Global Amaranth Market is segmented by Type, Application, Form, Distribution, Price Range and region. Based on Type, the market is segmented into Whole Grain, Flour, Oil and Starch. Based on Application, the market is segmented into Food and Beverage, Pharmaceutical, Cosmetics and Animal Feed. Based on Form, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers and Direct Sales. Based on Price Range, the market is segmented into Low, Medium and High. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Amaranth Market

One of the key factors propelling the global amaranth market is the rising recognition of the health benefits tied to its consumption. Amaranth is an excellent source of protein, fiber, and essential minerals like calcium and iron while being naturally gluten-free, making it particularly appealing to individuals with celiac disease or gluten sensitivities. As health consciousness continues to rise, consumers are increasingly focused on sourcing nutritious and wholesome foods, which in turn is driving up the demand for amaranth. This trend reflects a broader shift towards healthier eating habits, suggesting a promising future for the amaranth market as awareness grows.

Restraints in the Amaranth Market

A significant constraint facing the global amaranth market is the inadequate awareness of the product in various regions. Amaranth remains a relatively niche item in many areas, leading to limited consumer familiarity with its nutritional benefits and preparation methods. This deficiency in knowledge can impede the market's expansion, making it challenging for companies to encourage consumers to choose amaranth over more conventional food options. As a result, the potential for growth in the amaranth market is hindered, as consumers may be reluctant to explore this unfamiliar ingredient without adequate information or exposure to its advantages.

Market Trends of the Amaranth Market

The Amaranth market is witnessing a significant uptick, driven by the surging consumer demand for gluten-free products. As awareness of gluten intolerance and celiac disease rises, more individuals are seeking alternatives to traditional wheat-based offerings. Amaranth, a naturally gluten-free grain, has emerged as a prominent choice among health-conscious consumers, further bolstered by its rich nutritional profile. The trend towards healthier eating habits and clean-label foods has propelled amaranth into the spotlight, fostered by its versatility in various food applications, from baking to snacks. This growing preference is expected to sustain strong momentum in the global amaranth market through 2024 and beyond.