Amaranth Market by Product, Sales channel, End-User

List of Tables

The Amaranth Market was valued at USD 10.24 billion in 2023, expected to reach USD 11.21 billion in 2024, and is projected to grow at a CAGR of 9.43%, to USD 19.26 billion by 2030.

Amaranth, a grain and leaf staple with rich nutritional content, is gaining considerable attention in the health and wellness market segment. The scope and definition of amaranth cover its use as a cereal crop, its nutritional benefits, and its adaptability across various agricultural conditions. The necessity for amaranth arises primarily from its high protein content, essential amino acids, and gluten-free nature, making it ideal for health-conscious consumers and those with dietary restrictions. In terms of application, amaranth is used in a variety of foods such as flour, pasta, cereals, and snacks, offering a diverse end-use scope spanning food, nutrition, and even cosmetic industries.

KEY MARKET STATISTICS
Base Year [2023]	USD 10.24 billion
Estimated Year [2024]	USD 11.21 billion
Forecast Year [2030]	USD 19.26 billion
CAGR (%)	9.43%

Market growth is influenced by factors such as increasing consumer awareness of healthy eating, rising gluten-free product demand, and the crop's resilience to adversities like drought, making it sustainable under climate change conditions. These factors present opportunities for market expansion, particularly in regions like North America and Europe, where health-driven food choices are predominant. Additionally, the ongoing trend of plant-based diets is expanding the market for amaranth-based products. Recommendations to capture these opportunities involve investing in product innovation and marketing strategies that emphasize amaranth's health benefits and versatility.

Despite these opportunities, the market faces limitations such as high production costs, limited consumer awareness in certain regions, and competition from other grains like quinoa. Production challenges, such as the need for specialized equipment to harvest and process amaranth efficiently, also pose hurdles. Potential areas of innovation and research include developing cost-effective production techniques, enhancing crop yields through biotechnology, and creating new, appealing product formulations to attract a wider audience.

The market for amaranth is dynamic and ever-evolving, driven by an increasing global focus on health, sustainability, and dietary innovation. Firms in the market need to focus on consumer education, research in agricultural practices, and advancements in product offerings to foster growth and capitalize on this promising segment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Amaranth Market

The Amaranth Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising preference for natural and healthy food and cosmetic products
- Wider availability of amaranth products through retail and online sales channels
- Government initiative promoting the use and production of amaranth
Market Restraints
- Adverse recalls of amaranth-based products worldwide
Market Opportunities
- High R&D developments and introduction of advanced amaranth-derived products
- Increasing demand for nutraceutical and post-workout health drinks
Market Challenges
- Allergic reactions and health concerns associated with excessive consumption of amaranth

Porter's Five Forces: A Strategic Tool for Navigating the Amaranth Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Amaranth Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Amaranth Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Amaranth Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Amaranth Market

A detailed market share analysis in the Amaranth Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Amaranth Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Amaranth Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Amaranth Market

A strategic analysis of the Amaranth Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Amaranth Market, highlighting leading vendors and their innovative profiles. These include Amaranth Beteiligungs GmbH, Andersons, Inc., Archer Daniels Midland Company, Ardent Mills, Arrowhead Mills by Hometown Food Company, Bob's Red Mill Natural Foods, Inc., Cargill, Incorporated, Conscious Food Pvt Ltd., DK MASS s.r.o., Eden Brothers, Eden Seeds, Erbology Ltd., Everwilde Farms, Inc., Hudson Valley Seed Company, Jiwa by Ravikamal Roller Flour Mills Pvt Ltd., Kilaru Naturals Private Limited, Kitazawa Seed Company, KV Agro Products Pvt. Ltd., Medikonda Nutrients, Nans Products, Nature Bio-Foods Ltd., NOW Health Group, Inc., Organic Tattva by Mehrotra Consumer Products Pvt. Ltd., Patel Agro Foods Industries, Pure Indian Foods, Rapid Overseas, SHILOH FARMS, Smart Organic AD, TBOF Foods Pvt. Ltd., and Woodland Foods, Ltd..

Market Segmentation & Coverage

This research report categorizes the Amaranth Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product, market is studied across Amaranth Flour, Amaranth Leafs, Amaranth Oil, and Amaranth Seeds.
Based on Sales channel, market is studied across Offline Stores and Online Stores.
Based on End-User, market is studied across Food & Beverage, Personal Care & Cosmetic, and Pharmaceuticals.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-0355904477B0

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising preference for natural and healthy food and cosmetic products
  - 5.1.1.2. Wider availability of amaranth products through retail and online sales channels
  - 5.1.1.3. Government initiative promoting the use and production of amaranth
- 5.1.2. Restraints
  - 5.1.2.1. Adverse recalls of amaranth-based products worldwide
- 5.1.3. Opportunities
  - 5.1.3.1. High R&D developments and introduction of advanced amaranth-derived products
  - 5.1.3.2. Increasing demand for nutraceutical and post-workout health drinks
- 5.1.4. Challenges
  - 5.1.4.1. Allergic reactions and health concerns associated with excessive consumption of amaranth
5.2. Market Segmentation Analysis
- 5.2.1. Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour
- 5.2.2. Sales hannel: Growing preference for convenience shopping driving inclination towards online stores
- 5.2.3. End-User: Rich nutritional and dietary content of amaranth driving its adoption in food & beverage items
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Amaranth Market, by Product

6.1. Introduction
6.2. Amaranth Flour
6.3. Amaranth Leafs
6.4. Amaranth Oil
6.5. Amaranth Seeds

7. Amaranth Market, by Sales channel

7.1. Introduction
7.2. Offline Stores
7.3. Online Stores

8. Amaranth Market, by End-User

8.1. Introduction
8.2. Food & Beverage
8.3. Personal Care & Cosmetic
8.4. Pharmaceuticals

9. Americas Amaranth Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Amaranth Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Amaranth Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Evonik's Amaranth Oil-Based Squalene Phytosquene is Available for Clinical and Commercial Use in Pharmaceutical Applications
- 12.3.2. Seeds of Change Launches New Innovative Super Grains
- 12.3.3. Mexican Brand Sigma Launches Amaranth-Based Snack in the US Market
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Amaranth Beteiligungs GmbH
2. Andersons, Inc.
3. Archer Daniels Midland Company
4. Ardent Mills
5. Arrowhead Mills by Hometown Food Company
6. Bob's Red Mill Natural Foods, Inc.
7. Cargill, Incorporated
8. Conscious Food Pvt Ltd.
9. DK MASS s.r.o.
10. Eden Brothers
11. Eden Seeds
12. Erbology Ltd.
13. Everwilde Farms, Inc.
14. Hudson Valley Seed Company
15. Jiwa by Ravikamal Roller Flour Mills Pvt Ltd.
16. Kilaru Naturals Private Limited
17. Kitazawa Seed Company
18. KV Agro Products Pvt. Ltd.
19. Medikonda Nutrients
20. Nans Products
21. Nature Bio-Foods Ltd.
22. NOW Health Group, Inc.
23. Organic Tattva by Mehrotra Consumer Products Pvt. Ltd.
24. Patel Agro Foods Industries
25. Pure Indian Foods
26. Rapid Overseas
27. SHILOH FARMS
28. Smart Organic AD
29. TBOF Foods Pvt. Ltd.
30. Woodland Foods, Ltd.