Europe Amaranth Market Size, Share, Growth Analysis, By Type (Seed, Oil), By Category (Conventional, Organic), By Application, By Country - Industry Forecast 2025-2032

Europe Amaranth Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.87 billion in 2024 to USD 6.33 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The market is poised for significant growth, fueled by rising consumer awareness of the nutritional benefits and health advantages of superfoods like amaranth. The trend towards healthy eating, particularly among the increasing number of working individuals, has heightened demand for plant-based products. Notably, a 2021 study by vegan supermarket Vegan highlighted a surge in the vegan population in Germany from 1.6% to 3.2%, suggesting a shift towards vegan diets that will drive product demand in the forecasted period. With Europe's high-income consumers seeking processed foods and dietary supplements, major players are leveraging online platforms and local distributors for effective reach. Furthermore, the cosmetics sector's growing need for essential oils and consumers' preference for natural ingredients will further bolster market expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Europe Amaranth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Europe Amaranth Market Segments Analysis

Europe Amaranth Market is segmented by Type, Category, Application and Country. Based on Type, the market is segmented into Seed, Oil, Leaf, Flour and Others. Based on Category, the market is segmented into Conventional and Organic. Based on Application, the market is segmented into Food & Beverages, Pharmaceutical, Personal Care and Others. Based on Country, the market is segmented into UK, Germany, France, Spain, Italy, and Rest of Europe.

Driver of the Europe Amaranth Market

The Amaranth market in Europe is experiencing significant growth due to the increasing demand for nutrient-rich foods. Known for its exceptional nutritional profile, amaranth is high in protein, fiber, and essential micronutrients, making it an attractive ingredient for various products. This rising interest has been particularly noted in the production of breakfast cereals, snacks, and baked goods that incorporate amaranth, catering to consumers seeking healthier options. As awareness of the health benefits associated with amaranth continues to spread, the market is expected to expand, driven by Europe's commitment to providing wholesome and nutritious food choices for its population.

Restraints in the Europe Amaranth Market

Despite the rising popularity of amaranth-based products in Europe, consumer awareness of its benefits remains limited. This lack of familiarity with the grain can lead to hesitation among potential buyers, who may be reluctant to experiment with new items. As a result, this reluctance poses a significant constraint on the growth and expansion of the amaranth market in the region. To overcome this barrier, it is essential to increase educational efforts and marketing strategies, highlighting the nutritional advantages and versatility of amaranth to encourage more consumers to embrace this ancient grain and its various product offerings.

Market Trends of the Europe Amaranth Market

The European Amaranth market is witnessing a significant upward trend driven by an increasing consumer focus on health and wellness. As more individuals gravitate towards natural and minimally processed foods, amaranth emerges as a popular choice due to its gluten-free nature and nutrient-dense profile. This ancient grain is gaining traction among health-conscious consumers, particularly those seeking alternatives to traditional grains. Additionally, its versatility in various culinary applications-from baked goods to salads-enhances its appeal. The growing awareness around nutritional benefits, coupled with a rising preference for sustainable and organic products, positions amaranth as a key player in the evolving European food landscape.