Customer Data Platform Market Size, Share, Growth Analysis, By Offering, By Data Channel, By Type, By Application, By Vertical, By Region

Description

Global Customer Data Platform Market size was valued at USD 3.1 billion in 2022 and is poised to grow from USD 5.12 billion in 2023 to USD 74.87 billion by 2031, growing at a CAGR of 39.84% during the forecast period (2024-2031).

The growth of the customer data platform market is primarily driven by increasing enterprise marketing and advertising expenditures, evolving customer intelligence landscapes, and the expansion of customer channels. However, concerns about user data protection and privacy regulations are expected to constrain market growth. On the other hand, rising investment in CDP startups and advancements in automated smart technologies that enhance customer experiences present promising opportunities for market expansion. Nevertheless, challenges such as extended development times for marketing campaigns and uncertainty about the capabilities of customer data platforms may impact growth. The COVID-19 pandemic has positively influenced the market by boosting online activities and increasing global customer data, leading to improved data collection and marketing strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Customer Data Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Customer Data Platform Market Segmental Analysis

Global Customer Data Platform Market is segmented by Offering, Data Channel, Type, Application, Vertical and Region. Based on Offering, the market is segmented into Platform (Cloud, On-premise), Services (Managed Services, Professional Services (Consulting Services, Support & Maintenance, System Integration & Deployment)). Based on Data Channel, the market is segmented into Email, Social, SMS, Web, Push Messaging, Others. Based on Type, the market is segmented into Data CDP, Analytics CDP, Campaign CDP, Delivery CDP. Based on Application, the market is segmented into Personalized Recommendation, Predictive Analytics, Customer Retention & Engagement, Sales & Marketing Data Segmentation, Risk & Compliance Management, Others. Based on Vertical, the market is segmented into BFSI, Retail & Ecommerce, Media & Entertainment, Travel & Hospitality, Telecom & IT, Healthcare & Life sciences, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Customer Data Platform Market

Digital marketing is experiencing significant growth, with organizations increasingly investing in this emerging field. Customer data systems are leveraging the potential of paid media, email marketing, and addressable channels to address method fatigue and enhance campaign effectiveness. By utilizing these systems, businesses can overcome limitations and achieve more impactful and efficient marketing strategies.

Restraints in the Global Customer Data Platform Market

Due to the rapid pace of technological advancement and rising consumer expectations, businesses frequently need to update their customer interaction solutions to stay current. This ongoing evolution requires substantial and prompt financial investment to refresh their systems and maintain alignment with the latest technological developments and consumer demands.

Market Trends of the Global Customer Data Platform Market

Modern technologies have transformed how companies and customers interact, leading to the emergence of new competitors, consumers, products, and services. As consumer preferences and behaviors continuously evolve, the landscape of Customer Experience (CX) is increasingly shaped by technological advancements. To stay competitive, organizations must reevaluate their customer ecosystems and innovate in consumer technologies to meet the expectations of increasingly empowered customers.

Product Code: SQMIG45D2052

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Value Chain Analysis
Ecosystem of the Market
Case study Analysis
- Orange partnered with Tealium to adopt a data-driven approach toward customer insight and engagement.
- Leadspace's B2B CDP helped OneLogin improve email open rates and make sales outreach faster.
- Teradata Vantage platform unified and simplified the analytics ecosystem of Swedbank to understand consumer behavior.
- Allergan plc relaunched its personalized customer loyalty program, Alle, by partnering with Segment, Twilio, and Snowflake.
- Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland Customer Data Platform.
- Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models.
- Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns.
Patent Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Customer Data Platform Market by Offering

Market Overview
Platform
- Cloud
- On-premise
Services
- Managed Services
- Professional Services
- Consulting Services
- Support & Maintenance
- System Integration & Deployment

Customer Data Platform Market by Data Channel

Market Overview
Email
Social
SMS
Web
Push Messaging
Others

Customer Data Platform Market by Type

Market Overview
Data CDP
Analytics CDP
Campaign CDP
Delivery CDP

Customer Data Platform Market by Application

Market Overview
Personalized Recommendation
Predictive Analytics
Customer Retention & Engagement
Sales & Marketing Data Segmentation
Risk & Compliance Management
Others

Customer Data Platform Market by Vertical

Market Overview
BFSI
Retail & Ecommerce
Media & Entertainment
Travel & Hospitality
Telecom & IT
Healthcare & Life sciences
Others

Customer Data Platform Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adobe Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Informatica
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Experian
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pega
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tealium
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BlueConic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lytics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sitecore
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Redpoint Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zeta Global
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotame
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
V12 Data
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
mParticle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActionIQ
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amperity
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acquia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celebrus
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BlueShift
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Leadspace
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Upland Software
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CaliberMind
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Insider
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Optimove
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Listrak
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Simon Data
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ometria
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesmanago
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zeotap
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

Customer Data Platform Market Size, Share, Growth Analysis, By Offering, By Data Channel, By Type, By Application, By Vertical, By Region - Industry Forecast 2024-2031