PUBLISHER: QKS Group | PRODUCT CODE: 1593783
PUBLISHER: QKS Group | PRODUCT CODE: 1593783
Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, Asia (Excluding Japan and China) (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
Asia Ex-Japan China Customer Data Platform market is projected to experience the highest CAGR of 22.31% from 2023 to 2028, driven by advancements in customer engagement technologies and the rising adoption of cloud-based platforms. As businesses in countries like China, India, and Southeast Asia increasingly prioritize digital transformation, the demand for Customer Data Platforms (CDPs) is soaring. The region's market size is expected to reach $1,749.01 million by 2028, reflecting the growing focus on personalized customer experiences and efficient data management solutions.
This growth is fueled by rapid digital transformation across diverse industries, burgeoning e-commerce activities, and increasing adoption of cloud-based solutions. Businesses in Asia ex J&C are leveraging CDPs to consolidate customer data from multiple sources, enhance marketing effectiveness, and deliver personalized customer experiences at scale. Moreover, regulatory initiatives around data privacy, such as India's Personal Data Protection Bill, are driving organizations to invest in compliant CDP platforms that prioritize data security and governance. As businesses in the region embrace data-driven decision-making and customer-centric strategies, the demand for advanced CDP solutions is expected to surge, supporting their goals of market expansion and competitive differentiation.
QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.
Market Forecast Description:
QKS Group reveals that the Customer Data Platform (CDP) market in Asia Ex-Japan and China region is projected to experience the highest CAGR of 22.31% from 2023 to 2028, driven by advancements in customer engagement technologies and the rising adoption of cloud-based platforms
The Customer Data Platform market in Asia excluding Japan and China is poised for transformative growth and innovation. CDP vendors are expected to focus on enhancing platform capabilities with AI-driven analytics, real-time personalization features, and seamless integration with emerging technologies like IoT and blockchain. The adoption of CDPs in conjunction with CRM systems and marketing automation tools will enable Asian businesses to streamline customer engagement processes, optimize marketing spend, and drive higher ROI from digital initiatives. Partnerships between CDP providers and regional technology integrators will play a crucial role in customizing solutions to meet local market demands and regulatory requirements. As organizations in Asia ex J&C continue to invest in digital infrastructure and customer experience enhancement, CDPs will play an increasingly pivotal role in supporting their strategic objectives of growth, innovation, and customer loyalty.
QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."
Market Share Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- Asia (Excluding Japan and China) Market Share
- Asia (Excluding Japan and China) Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Asia (Excluding Japan and China) Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Asia (Excluding Japan and China) Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- Asia ex Japan & China Market Forecast
- Asia ex Japan & China Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Asia ex Japan & China Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- Asia ex Japan & China Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Share List of Figures
- Fig. 1 Market Share of Customer Data Platform Asia ex J&C, 2023
- Fig. 2 Asia ex J&C Market Share of Customer Data Platform IT & Telecom Industry, 2023
- Fig. 3 Asia ex J&C Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
- Fig. 4 Asia ex J&C Market Share of Customer Data Platform Insurance Industry, 2023
- Fig. 5 Asia ex J&C Market Share of Customer Data Platform Healthcare Industry, 2023
- Fig. 6 Asia ex J&C Market Share of Customer Data Platform Government & Public Sector, 2023
- Fig. 7 Asia ex J&C Market Share of Customer Data Platform Retail & eCommerce, 2023
- Fig. 8 Asia ex J&C Market Share of Customer Data Platform Manufacturing, 2023
- Fig. 9 Asia ex J&C Market Share of Customer Data Platform Hospitality, 2023
- Fig. 10 Asia ex J&C Market Share of Customer Data Platform On-premises Deployment, 2023
- Fig. 11 Asia ex J&C Market Share of Customer Data Platform Cloud Deployment, 2023
- Fig. 12 Asia ex J&C Market Share of Customer Data Platform SMB Customers, 2023
- Fig. 13 Asia ex J&C Market Share of Customer Data Platform Large Customers, 2023
- Fig. 14 Asia ex J&C Market Share of Customer Data Platform Enterprise Customers, 2023
Market Forecast List of Figures
- Fig. 1 Market Forecast of Customer Data Platform Asia ex Japan & China, 2024- 2028
- Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
- Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
- Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028
