PUBLISHER: QKS Group | PRODUCT CODE: 1593781
PUBLISHER: QKS Group | PRODUCT CODE: 1593781
Market Share and Forecast: Customer Data Platform (CDP), 2023-2028, Central and Eastern Europe (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
Central & Eastern Europe is expected to see an above-average CAGR in the Customer Data Platform (CDP) market by 2028, according to QKS Group. This growth is driven by increasing digitalization efforts across industries, adoption of cloud-based solutions, and a focus on enhancing customer engagement through personalized marketing strategies. Organizations in the region are recognizing the importance of CDPs in unifying customer data from various touchpoints to gain actionable insights and improve operational efficiencies. Moreover, regulatory developments such as GDPR in the EU are pushing businesses towards compliant CDP solutions that prioritize data protection and privacy. As Central & Eastern European companies continue to invest in technology-driven initiatives, the demand for robust CDP platforms is expected to escalate, supporting their goals of customer-centricity and competitive differentiation.
QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences.
Market Forecast Description:
QKS Group reveals that Customer Data Platform Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.
The Customer Data Platform market in Central and Eastern Europe is poised for dynamic growth and evolution. Advances in artificial intelligence and machine learning will enable CDPs to offer more sophisticated analytics capabilities, empowering businesses to deliver personalized customer experiences at scale. There will be an increased integration of CDPs with CRM systems, marketing automation tools, and other digital marketing technologies, fostering a comprehensive view of customer interactions and improving campaign effectiveness. Furthermore, partnerships between CDP providers and local technology integrators will play a crucial role in driving adoption and customizing solutions to meet regional requirements. As businesses in Central & Eastern Europe embrace digital transformation as a strategic imperative, CDPs will emerge as indispensable tools for achieving marketing agility, customer loyalty, and sustainable growth.
QKS Group defines "Customer Data Platform (CDP) is a tool that gathers customer data from various sources, cleanses and consolidates it, and creates a comprehensive and persistent customer profile database. The CDP integrates data from various sources, such as websites, social media, emails, CRM, and POS systems, among others, including first-, second-, and third-party data. The CDP also stitches structured and unstructured data together, performs analytics to create a unified profile for individual customers, and creates micro-segments of different customer types. Furthermore, it enables marketers to execute effective marketing campaigns across various interaction channels and touchpoints to deliver exceptional customer experiences."
Market Share Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- Central & Eastern Europe Market Share
- Central & Eastern Europe Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Central & Eastern Europe Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Central & Eastern Europe Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast Table of Content:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- Central and Eastern Europe Market Forecast
- Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Central and Eastern Europe Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Share List of Figures
- Fig. 1 Market Share of Customer Data Platform Central & Eastern Europe, 2023
- Fig. 2 Central & Eastern Europe Market Share of Customer Data Platform IT & Telecom Industry, 2023
- Fig. 3 Central & Eastern Europe Market Share of Customer Data Platform Banking & Financial Services Industry, 2023
- Fig. 4 Central & Eastern Europe Market Share of Customer Data Platform Insurance Industry, 2023
- Fig. 5 Central & Eastern Europe Market Share of Customer Data Platform Healthcare Industry, 2023
- Fig. 6 Central & Eastern Europe Market Share of Customer Data Platform Government & Public Sector, 2023
- Fig. 7 Central & Eastern Europe Market Share of Customer Data Platform Retail & eCommerce, 2023
- Fig. 8 Central & Eastern Europe Market Share of Customer Data Platform Manufacturing, 2023
- Fig. 9 Central & Eastern Europe Market Share of Customer Data Platform Hospitality, 2023
- Fig. 10 Central & Eastern Europe Market Share of Customer Data Platform On-premises Deployment, 2023
- Fig. 11 Central & Eastern Europe Market Share of Customer Data Platform Cloud Deployment, 2023
- Fig. 12 Central & Eastern Europe Market Share of Customer Data Platform SMB Customers, 2023
- Fig. 13 Central & Eastern Europe Market Share of Customer Data Platform Large Customers, 2023
- Fig. 14 Central & Eastern Europe Market Share of Customer Data Platform Enterprise Customers, 2023
Market Forecast List of Figures
- Fig. 1 Market Forecast of Customer Data Platform Central & Eastern Europe, 2024- 2028
- Fig. 2 Market Forecast of Customer Data Platform IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of Customer Data Platform Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of Customer Data Platform Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of Customer Data Platform Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of Customer Data Platform Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of Customer Data Platform Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of Customer Data Platform Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of Customer Data Platform Hospitality, 2024- 2028
- Fig. 10 Market Forecast of Customer Data Platform On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of Customer Data Platform Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of Customer Data Platform SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of Customer Data Platform Large Customers, 2024- 2028
- Fig. 14 Market Forecast of Customer Data Platform Enterprise Customers, 2024- 2028
