PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1340782
PUBLISHER: SIMBA Information, Inc. | PRODUCT CODE: 1340782
Professional Learning Market, 2023
Simba's Professional Learning 2023 report provides an overview and outlook for the professional development training market both for the education and corporate workplace sectors. The report sized total spending on US PreK-12 professional development in the 2022-2023 school year at $5.99 billion, up 2.9% from $5.76 billion in the previous year. The global market for corporate learning and development is forecast to grow from $345.56 billion in 2021 to $493.32 billion in 2028 with a CAGR of 8.9%. Forces and drivers accelerating the trend in both sectors include technology, including the use of generative AI in products; complexity of work, addressing remote workers, and the need for soft skills. Newer products are providing more hybrid learning, increased personalization and active learning, and more microlearning opportunities. In the corporate workplace, there is a need for rapid reskilling as it is estimated that 44% of workers' skills will be disrupted in the next five years. The data in the report is derived from consulting and analyzing the latest data from governmental, association and other official sources, along with data from key trade journals, surveys, and Simba's own analyses.
Table of Content
EXECUTIVE SUMMARY
For Education Professionals
For Corporate Learning and Development
INTRODUCTION & METHODOLOGY
PROFESSIONAL LEARNING VS. PROFESSIONAL DEVELOPMENT
METHODOLOGY
CHAPTER 1: WHAT IS PROFESSIONAL LEARNING?
DEFINING PROFESSIONAL DEVELOPMENT/LEARNING
Education for State Licensing Renewals
Table 1.1. State Licensure Information
KEY STAKEHOLDERS: PROFESSIONAL LEARNING SECTOR
Leadership's Role in PD
IN-HOUSE DEVELOPMENT OF PD
CHAPTER 2: TYPES AND COMPONENTS OF PROFESSIONAL DEVELOPMENT COURSES
TYPES OF PROFESSIONAL DEVELOPMENT: METHODS OF DELIVERY
TYPES OF PROFESSIONAL DEVELOPMENT: COMMON ELEMENTS
Professional Development for Leadership
Collaboration and Leadership Development Case Study
Classroom Management
ELEMENTS OF EFFECTIVE PROFESSIONAL DEVELOPMENT
Content-Focused
Active Learning
Organization Skills
Stress Management
Feedback and Assessment
CHAPTER 3: TRENDS IN PROFESSIONAL LEARNING
NEW AND GROWING APPROACHES IN PD TRAINING COURSES AND PRODUCTS
Personalization and Engagement
Teacher Shortages and Burnout
Curriculum-Based Professional Learning
SUBJECT AND TOPICAL AREAS GETTING SPECIAL PD ATTENTION
Special Education, Diverse Students and Learner Variability
Literacy
Social-Emotional Learning
STEM
PROFESSIONAL DEVELOPMENT TECHNOLOGY TRENDS
Technology and Delivery of Professional Development
Blended Learning
Integration of Digital Technology into Professional Development
AI and Professional Development
Additional Emerging Trends
Micro-Learning Case Study
Western Governors University: Microcredentials for Job-embedded Professional Learning
STATE POLICY CHANGES
CHAPTER 4: PROFESSIONAL LEARNING FOR NON-INSTRUCTIONAL STAFF
TRENDS IN PROFESSIONAL DEVELOPMENT
Customized Professional Learning
Job-embedded Professional Learning
Social-Emotional Professional Learning
CHAPTER 5: MARKET DYNAMICS: MARKET SIZE, CUSTOMERS, PURCHASING, FUNDING
THE CUSTOMER FOR PROFESSIONAL LEARNING MATERIALS AND SERVICES
Market Opportunity: Teachers
Table 5.1. PreK-12 Education Statistics, 2021-2022
Market Opportunity: Administrators
Table 5.2. K-12 School Full-time and Part-time Staff by Type of Staff, 2020-2021
Market Opportunity: Principals
Key Decision Makers and Influencer: The Individual School and School District
Other Key Decision Makers and Influencers
SIZE OF THE PREK-12 PROFESSIONAL LEARNING MARKET
Table 5.3. Spending on PreK-12 Professional Development, 2021-2022 vs. 2022-2023 (annual totals in
000,000)
Forecast and Outlook
Table 5.4. Projected Market for PreK-12 Professional Development, 2025-2026 (annual totals in
000,000)
Digital Delivery
Table 5.5. Key Digital versus Hybrid Professional Development Solution Providers
FUNDING SOURCES
Table 5.6. Title-II A Funding Pattern for Professional Development for Leading States, 2020-2021 (% of
funds spent on professional development)
Table 5.7. Selected Federal Funding Sources for PreK-12 Professional Development, FY2019 and
FY2020 (dollars)
Federal Funding for English Language Acquisition PD
State and Other Funding Sources
FEDERAL AND STATE POLICY SUPPORT PROFESSIONAL LEARNING
Table 5.8. Teacher Licensing Renewal and Advancement
CHAPTER 6: COMPETITIVE LANDSCAPE
Table 6.1. Spending on PreK-12 Professional Development by Type of Provider, 2021-2022 (hundreds
of thousands of dollars)
HIGHER EDUCATION INSTITUTIONS
ASSOCIATIONS, FOUNDATIONS, UNIONS, & OTHER NONPROFIT ORGANIZATIONS
INDEPENDENT CONSULTANTS
CONTENT AND CURRICULUM PROVIDERS
TECHNOLOGY COMPANIES
EdTech companies
Online Professional Learning Communities
Learning Management Systems
Education Publishers and Government Agencies
EDUCATORS
CHAPTER 7: COMPANY PROFILES
CARNEGIE LEARNING
Table 7.1. Carnegie Learning Product Portfolio
CATAPULT LEARNING
Table 7.2. Catapult Learning Product Portfolio
DISCOVERY EDUCATION
Table 7.3. Discovery Education Product Portfolio
EDTHENA
Table 7.4. Edthena Product Portfolio
EDWEB.NET
Table 7.5. edWeb Product Portfolio
HOUGHTON MIFFLIN HARCOURT
Table 7.6. Houghton Mifflin Harcourt Product Portfolio
PBLWORKS
Table 7.7. PBLWorks Product Portfolio
SCHOLASTIC EDUCATION
Table 7.8. Scholastic Education Product Portfolio
SIBME
Table 7.9. Sibme Product Portfolio
SOLUTION TREE
Table7.10. Solution Tree Product Portfolio
WILEY
Table 7.11. Wiley Product Portfolio
CHAPTER 8: PROFESSIONAL LEARNING IN THE WORKPLACE
THE CORPORATE LEARNING AND DEVELOPMENT MARKET
Figure 8.1. Company Spending Per Employee 2015-2022
THE BIG PICTURE: HOW WORK IS CHANGING AND THE PUSH FOR RESKILLING
Major Macro Finding
Areas of Largest Current and Anticipated Growth
Net Impact of Job Changes
Impact on Individual Jobs and Functions
Most Important Employee Skills and Capabilities
Figure 8.2. Most Critical Skills and Traits Highlighted by Employers
Figure 8.3. Professional Skills on the Rise
EXPECTED IMPACT ON THE PROFESSIONAL LEARNING MARKET
Figure 8.4. Reskilling and Upskilling, 2023-2027; aggregated rankings
Special Focus on IT
Figure 8.5. Top 10 Global Tech Skills
Who is the Customer
Figure 8.6. Top Six Increasing Skill Requirement Areas; 2023-2027
Figure 8.7. Soft Skills Reskilling and Upskilling Priorities 2023-2027
Demand by Function
Figure 8. 8. LinkedIn Identified the Most In-Demand Skills; by function
WHAT EMPLOYERS SAY THEY NEED
What about Budget
What Employees Say they Need
CREATING THE PRODUCT: WHAT THE MARKET WANTS AND WHY
WHAT ARE MICROCREDENTIALS?
Microcredentials are Hot
Table 8.1. Opportunity@Work and Ad Council Coalition Company Partners
Who is Offering Microcredentials?
Who is Taking the Courses?
On the Down Side
Hurdles in Attracting Buyers
Figure 8.9. Expected Mean Composition of Training Programs 2023-2027
Figure 8.10. Top Reported Challenges in Assessing the Efficacy of Training
Other Marketing and Messaging Strategies
FUTURE TRENDS IN CORPORATE LEARNING AND DEVELOPMENT
Methods and Formats
New Programs and Classes
SPECIAL FOCUS: THE PUSH TO LEARN GENERATIVE AI
Figure 8.11. Artificial Intelligence Strategies 2023-2027
Why the Surging Interest in AI?
Types of AI in L&D
Challenges
Current Vendors of AI Learning and Development
How HR Selects an AI L&D Vendor
CHAPTER 9: COMPANY OFFERINGS IN KEY WORKPLACE L&D SKILL AREAS
Table 9.1. Skill Area: Cognitive
Table 9.2. Skill Area: Social and Emotional/Interpersonal Skills
Table 9.3. Skill Area: Leadership
Table 9.4. Skill Area: Digital Literacy/Technology Skills/IT
Table 9.5. Skill Area: Basic Business Skills
