Personalized Learning Global Market Report 2025

Description

Personalized learning entails an educational approach that tailors the learning journey for each student, taking into account their individual strengths, needs, skills, and interests. This method harnesses technology, data analysis, and instructional strategies to craft personalized learning experiences, thereby enhancing student engagement, motivation, and achievement.

The primary components of personalized learning include platforms and services. Platforms serve as digital frameworks or infrastructures that lay the groundwork for deploying various applications, services, or processes. These platforms can accommodate self-paced or instructor-led learning experiences across a range of applications, including personal and commercial endeavors. They find utility across diverse end-user domains such as higher education, kindergarten through 12th grade, academia, and other sectors.

The personalized learning market research report is one of a series of new reports from The Business Research Company that provides personalized learning market statistics, including personalized learning industry global market size, regional shares, competitors with a personalized learning market share, detailed personalized learning market segments, market trends and opportunities, and any further data you may need to thrive in the personalized learning industry. This personalized learning market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized learning market size has grown exponentially in recent years. It will grow from $4.74 billion in 2024 to $6.01 billion in 2025 at a compound annual growth rate (CAGR) of 26.7%. The growth in the historic period can be attributed to special education legislation and inclusion policies, demand for alternative education models, parental advocacy, and grassroots movements.

The personalized learning market size is expected to see exponential growth in the next few years. It will grow to $15.32 billion in 2029 at a compound annual growth rate (CAGR) of 26.4%. The growth in the forecast period can be attributed to the expansion of data analytics capabilities, globalization and cross-cultural collaboration, and demand for customization and differentiation in education. Major trends in the forecast period include augmented and virtual reality applications, personalized learning pathways, and ethical and inclusive personalization practices.

The growth of online education is expected to drive the expansion of the personalized learning market in the coming years. Online education involves the delivery of educational content, instruction, and support through digital platforms and the Internet. This mode of learning is gaining popularity due to its accessibility, flexibility, and cost-effectiveness, allowing learners to study at their own pace from any location. Online education enhances personalized learning by providing educators with the necessary tools, flexibility, and infrastructure to improve student engagement and achievement. Personalized learning enables learners to follow individualized paths based on their existing knowledge, skills, and learning objectives. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that participation in online education in 2023 increased compared to 2022, with 30% of individuals aged 16 to 74 having taken an online course or used online learning materials in the three months prior to the survey, a 2 percentage point increase from 28% in 2022. Therefore, the growing adoption of online education is fueling the growth of the personalized learning market.

Prominent players within the personalized learning market are directing their efforts towards integrating artificial intelligence (AI) into personalized learning methodologies to deliver hyper-personalized and compelling learning experiences to students. AI-driven personalized learning entails harnessing AI technologies to customize educational experiences in alignment with individual student needs, preferences, and learning styles. For instance, in June 2023, BYJU'S, an India-based educational technology company, introduced BYJU'S WIZ, a platform leveraging generative artificial intelligence (AI) to furnish students with personalized learning encounters. The WIZ suite encompasses three AI transformer models, including BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, adeptly discerns a student's strengths and weaknesses at a granular level. MathGPT furnishes precise solutions to intricate mathematical challenges, whereas TeacherGPT offers tailored guidance to students. This trio of AI models boasts an impressive 90% accuracy rate in predicting a student's knowledge state, effectively identifying misconceptions, learning lacunae, or errors along the educational journey.

In August 2024, Mitr Learning & Media, an India-based learning platform, acquired Upside Learning Solutions for an undisclosed amount. Through this acquisition, Mitr Learning & Media intends to strengthen its ability to deliver innovative and tailored learning solutions to corporate clients by leveraging Upside Learning Solutions' expertise in creating impactful training programs that address performance challenges across various industries. Upside Learning Solutions, also based in India, specializes in providing personalized learning services.

Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized learning market includes revenues earned by entities by providing services such as personal learning plans, learning assessments, professional development, and student support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Personalized Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on personalized learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for personalized learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Platform; Services
2) By Delivery Mode: Self-Paced; Instructor-Led
3) By Application: Personal; Commercial
4) By End-User: Higher Education; kindergarten-12th grade; Academic; Others End-Users
Subsegments:
1) By Platform: Learning Management Systems (LMS); Adaptive Learning Platforms; Content Delivery Platforms; Virtual Classrooms; Analytics And Reporting Tools
2) By Services: Consulting Services; Implementation And Integration Services; Training And Support Services; Content Development Services
Companies Mentioned: Google Plc; Wolters Kluwer N.V; Pearson Education; McGraw-Hill Education Inc; K12 Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r28728

1. Executive Summary

2. Personalized Learning Market Characteristics

3. Personalized Learning Market Trends And Strategies

4. Personalized Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Personalized Learning Growth Analysis And Strategic Analysis Framework

5.1. Global Personalized Learning PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Personalized Learning Market Growth Rate Analysis
5.4. Global Personalized Learning Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Personalized Learning Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Personalized Learning Total Addressable Market (TAM)

6. Personalized Learning Market Segmentation

6.1. Global Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Platform
Services
6.2. Global Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Self-Paced
Instructor-Led
6.3. Global Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Personal
Commercial
6.4. Global Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Higher Education
Kindergarten-12th Grade
Academic
Other End-Users
6.5. Global Personalized Learning Market, Sub-Segmentation Of Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Learning Management Systems (LMS)
Adaptive Learning Platforms
Content Delivery Platforms
Virtual Classrooms
Analytics And Reporting Tools
6.6. Global Personalized Learning Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation And Integration Services
Training And Support Services
Content Development Services

7. Personalized Learning Market Regional And Country Analysis

7.1. Global Personalized Learning Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Personalized Learning Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Personalized Learning Market

8.1. Asia-Pacific Personalized Learning Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Personalized Learning Market

9.1. China Personalized Learning Market Overview
9.2. China Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Personalized Learning Market

10.1. India Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Personalized Learning Market

11.1. Japan Personalized Learning Market Overview
11.2. Japan Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Personalized Learning Market

12.1. Australia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Personalized Learning Market

13.1. Indonesia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Personalized Learning Market

14.1. South Korea Personalized Learning Market Overview
14.2. South Korea Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Personalized Learning Market

15.1. Western Europe Personalized Learning Market Overview
15.2. Western Europe Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Personalized Learning Market

16.1. UK Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Personalized Learning Market

17.1. Germany Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Personalized Learning Market

18.1. France Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Personalized Learning Market

19.1. Italy Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Personalized Learning Market

20.1. Spain Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Personalized Learning Market

21.1. Eastern Europe Personalized Learning Market Overview
21.2. Eastern Europe Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Personalized Learning Market

22.1. Russia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Personalized Learning Market

23.1. North America Personalized Learning Market Overview
23.2. North America Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Personalized Learning Market

24.1. USA Personalized Learning Market Overview
24.2. USA Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Personalized Learning Market

25.1. Canada Personalized Learning Market Overview
25.2. Canada Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Personalized Learning Market

26.1. South America Personalized Learning Market Overview
26.2. South America Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Personalized Learning Market

27.1. Brazil Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Personalized Learning Market

28.1. Middle East Personalized Learning Market Overview
28.2. Middle East Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Personalized Learning Market

29.1. Africa Personalized Learning Market Overview
29.2. Africa Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Personalized Learning Market Competitive Landscape And Company Profiles

30.1. Personalized Learning Market Competitive Landscape
30.2. Personalized Learning Market Company Profiles
- 30.2.1. Google Plc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Wolters Kluwer N.V Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Pearson Education Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. McGraw-Hill Education Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. K12 Inc Overview, Products and Services, Strategy and Financial Analysis

31. Personalized Learning Market Other Major And Innovative Companies

31.1. Scholastic Corporation
31.2. Cengage Learning Holdings II Inc
31.3. Chegg Inc
31.4. Blackboard Inc
31.5. PowerSchool
31.6. Udemy Inc
31.7. Coursera Inc
31.8. Duolingo
31.9. Rosetta Stone
31.10. Desire2Learn Corporation
31.11. Codecademy Inc
31.12. Udacity Inc
31.13. Quizlet Inc
31.14. Discovery Education
31.15. Edgenuity Inc

32. Global Personalized Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Personalized Learning Market

34. Recent Developments In The Personalized Learning Market

35. Personalized Learning Market High Potential Countries, Segments and Strategies

35.1 Personalized Learning Market In 2029 - Countries Offering Most New Opportunities
35.2 Personalized Learning Market In 2029 - Segments Offering Most New Opportunities
35.3 Personalized Learning Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer