PUBLISHER: QKS Group | PRODUCT CODE: 1609479
PUBLISHER: QKS Group | PRODUCT CODE: 1609479
Market Share and Forecast: Account-Based Marketing (ABM) Platforms, 2023-2028, Japan (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Japan.
Japan is experiencing substantial growth in the account-based marketing (ABM) market, with an above-average CAGR projected by 2028. The country's accelerating digital transformation efforts and the need for strategic alignment between business and IT are driving the adoption of ABM solutions. Businesses in Japan are increasingly recognizing the value of ABM tools in optimizing processes, driving innovation, and facilitating effective decision-making. This has resulted in a notable increase in the implementation of ABM platforms, as companies seek to enhance agility, streamline operations, and maintain a competitive edge in the evolving market landscape.
QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."
Market Forecast Description:
QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of above average by 2028 in Japan.
The future of the ABM market in Japan is promising, with expectations of sustained strong growth. As organizations continue to focus on personalized marketing and strategic customer engagement, the adoption of advanced ABM platforms will expand. Innovations in data analytics, artificial intelligence, and machine learning will be key drivers, enabling more precise targeting and improved ROI. Japanese companies are likely to emphasize enhancing customer experience and integrating marketing strategies, positioning ABM as a crucial element of their marketing efforts. The market may also witness a trend towards industry-specific ABM solutions, further solidifying ABM's role in achieving business objectives and driving success.
QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- Japan Market Share
- Japan Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Japan Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Japan Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- Japan Market Forecast
- Japan Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Japan Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- Japan Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Account-Based Marketing Platforms Japan, 2023
- Fig. 2 Japan Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
- Fig. 3 Japan Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Japan Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
- Fig. 5 Japan Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
- Fig. 6 Japan Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
- Fig. 7 Japan Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
- Fig. 8 Japan Market Share of Account-Based Marketing Platforms Manufacturing, 2023
- Fig. 9 Japan Market Share of Account-Based Marketing Platforms Hospitality, 2023
- Fig. 10 Japan Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
- Fig. 11 Japan Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
- Fig. 12 Japan Market Share of Account-Based Marketing Platforms SMB Customers, 2023
- Fig. 13 Japan Market Share of Account-Based Marketing Platforms Large Customers, 2023
- Fig. 14 Japan Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of Account-Based Marketing Japan, 2024- 2028
- Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
- Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
- Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
- Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028
