PUBLISHER: QKS Group | PRODUCT CODE: 1445909
PUBLISHER: QKS Group | PRODUCT CODE: 1445909
Quadrant Knowledge Solutions Reveals that Customer Journey Analytics Market is Projected to Register a CAGR of 19.60% by 2027.
Marketers and business owners can make better decisions to grow their businesses by having a metric for measuring customer satisfaction. Companies use customer journey analytics for their ability to improve customer experience, increase customer retention and lifetime value, and grow revenue. With a clearer picture of the customer story backed by real-time data, organizations can see exactly how someone behaves on their website or any other platform. Consistent customer support throughout the customer journey is becoming increasingly important for business success. Businesses have been focusing heavily on developing analytics technologies in recent years in order to gain a high-level consumer base. Customer journey analytics can be of assistance to these specific industries, through traffic analytics and e-commerce analytics.