PUBLISHER: QKS Group | PRODUCT CODE: 1445906
PUBLISHER: QKS Group | PRODUCT CODE: 1445906
Market Forecast: B2B Marketing Automation Platform, 2022-2027, Worldwide
Quadrant Knowledge Solutions Reveals that B2B Marketing Automation Market is Projected to Register a CAGR of 13.20% by 2027.
A B2B Marketing Automation platform uses customer behavioural data that are taken from various external and internal sources which are in the form of website analytics data, app analytics data, Ad clicks, product reviews, impression data, customer support queries and social media. These types of data are converted into actionable insights allowing organizations to have a better understanding of customer interests allowing firms to create positive impressions on customers. During the customer lifecycle, organizations need to track dynamic customer data in order to meet customer demand and in this regard the platform intelligently processes the data using ML/AI and takes decisions to make the best possible recommendations to the sales personnel allowing them to share relevant contents with customers during engagements. Another trend focuses on content automation feature that serves the purpose of sharing posts simultaneously across different channels through email automation. Features like AI-based proofreading, linked social media handles, automated content curation and workflows help platforms generate campaign results. Marketers can use behavioural analytics tools to monitor customer behaviour thus maximizing customer acquisition and increase customer lifetime value.
Table of Contents
Chapter 01: Research Summary
- 2023 Market Outlook: Top Research Findings and Key Takeaways
- Top predictions
Chapter 02: B2B Marketing Automation Platform Market Overview
- Market Definition and Scope
- Revenue Type
- Geographical Regions
- Industry Verticals
Chapter 03: B2B Marketing Automation Platform Market Forecast Analysis
- Market Accelerators and Market Restraints
- Market Forecast by Total Market
- Market Forecast by Deployment Type
- Cloud
- On-Premises
- Market Forecast by Geographical Regions
- Canada
- Central & Eastern Europe
- Japan
- Latin America
- Middle East & Africa
- USA
- Western Europe
- Asia Ex-Japan China (AxJC)
- China
- Market Forecast by Industry Verticals
- Banking and Financial Services
- Electronics & Telecom
- Retail and eCommerce
- Professional Services
- Healthcare and Life Sciences
- Manufacturing
- Media & Entertainment
- Government and Public Sectors
- Education
- Energy & Utility Others
- Others
- Market Forecast by Customer Types
- SMB
- Large
- Enterprise
Chapter 04: Analyst Recommendations
- Analyst Recommendations
Chapter 05: Appendix
- Research Methodologies
List of Tables
- Table 1 : Market Share, Total Market, Worldwide
- Table 2 : Market Share By Deployment Type, Worldwide
- Table 3 : Market Share By Geographical Regions, USA
- Table 4 : Market Share By Geographical Regions, Canada
- Table 5 : Market Share By Geographical Regions, Latin America
- Table 6 : Market Share By Geographical Regions, Western Europe
- Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
- Table 8 : Market Share By Geographical Regions, MEA
- Table 9 : Market Share By Geographical Regions, Asia ex. JPC
- Table 10 : Market Share By Geographical Regions, Japan
- Table 11 : Market Share By Geographical Regions, China
- Table 12 : Market Share By Industry Vertical 1, Worldwide
- Table 13 : Market Share By Industry Vertical 2, Worldwide
- Table 14 : Market Share By Industry Vertical 3, Worldwide
- Table 15 : Market Share By Industry Vertical 4, Worldwide
- Table 16 : Market Share By Industry Vertical 5, Worldwide
- Table 17 : Market Share By Industry Vertical 6, Worldwide
- Table 18 : Market Share By Industry Vertical 7, Worldwide
- Table 19 : Market Share By Industry Vertical 8, Worldwide
List of Figures
- Fig. 1 Market Forecast of B2B Marketing Automation Platform , Worldwid2022 - 2027
- Fig. 2 Market Forecast of B2B Marketing Automation Platform , USA, 2022 - 2027
- Fig. 3 Market Forecast of B2B Marketing Automation Platform , Canada, 2022 - 2027
- Fig. 4 Market Forecast of B2B Marketing Automation Platform , Latin America, 2022 - 2027
- Fig. 5 Market Forecast of B2B Marketing Automation Platform , Western Europe, 2022 - 2027
- Fig. 6 Market Forecast of B2B Marketing Automation Platform , Central & Eastern Europe, 2022 - 2027
- Fig. 7 Market Forecast of B2B Marketing Automation Platform , Middle East & Africa, 2022 - 2027
- Fig. 8 Market Forecast of B2B Marketing Automation Platform , Asia excluding Japan and China, 2022 - 2027
- Fig. 9 Market Forecast of B2B Marketing Automation Platform , Japan, 2022 - 2027
- Fig. 10 Market Forecast of B2B Marketing Automation Platform , China, 2022 - 2027
- Fig. 11 Market Forecast of B2B Marketing Automation Platform , IT & Telecom Industry, 2022 - 2027
- Fig. 12 Market Forecast of B2B Marketing Automation Platform , Banking & Financial Services Industry, 2022 - 2027
- Fig. 13 Market Forecast of B2B Marketing Automation Platform , Insurance Industry, 2022 - 2027
- Fig. 14 Market Forecast of B2B Marketing Automation Platform , Healthcare Industry, 2022 - 2027
- Fig. 15 Market Forecast of B2B Marketing Automation Platform , Government & Public Sector, 2022 - 2027
- Fig. 16 Market Forecast of B2B Marketing Automation Platform , Retail & eCommerce, 2022 - 2027
- Fig. 17 Market Forecast of B2B Marketing Automation Platform , Manufacturing, 2022 - 2027
- Fig. 18 Market Forecast of B2B Marketing Automation Platform , Hospitality, 2022 - 2027
- Fig. 19 Market Forecast of B2B Marketing Automation Platform , On-premises Deployment, 2022 - 2027
- Fig. 20 Market Forecast of B2B Marketing Automation Platform , Cloud Deployment, 2022 - 2027
- Fig. 21 Market Forecast of B2B Marketing Automation Platform , SMB Customers, 2022 - 2027
- Fig. 22 Market Forecast of B2B Marketing Automation Platform , Large Customers, 2022 - 2027
- Fig. 23 Market Forecast of B2B Marketing Automation Platform , Enterprise Customers, 2022 - 2027
- Fig. 24 Market Forecast of B2B Marketing Automation Platform , Deployement Type, 2022 - 2027
