Advantive Expands into B2B Digital Commerce with Pepperi Acquisition

This IDC Market Note analyzes Advantive's recent acquisition of Pepperi, a digital commerce software provider focused on the B2B segment. "Advantive's acquisition of Pepperi deal underscores the significant growth potential of B2B digital commerce for manufacturing organizations," said Mark Casidsid, senior research analyst at IDC Manufacturing Insights. "This strategic move positions Advantive to offer a more comprehensive solution that addresses the needs of manufacturers throughout the value chain."