B2B Market Research Market by Offering, Research Type, End-user

List of Tables

The B2B Market Research Market was valued at USD 74.90 billion in 2023, expected to reach USD 80.93 billion in 2024, and is projected to grow at a CAGR of 8.47%, to USD 132.41 billion by 2030.

Market research in the B2B sector focuses on understanding business-to-business marketplaces, providing insights vital for organizations operating within these industries. Defined by its scope, B2B market research involves the systematic collection and analysis of data about firms, commercial transactions, and industry trends that facilitate informed strategic decision-making. Its necessity is underscored by the need for firms to navigate competitive landscapes, adapt to technological advancements, and cater to business clientele with tailored solutions. The application of B2B market research spans the identification of emerging market demands, competitor benchmarking, and customer satisfaction analysis, which feed into product development, marketing strategies, and sales approaches. End-use industries harness this data to optimize operations and enhance customer engagement.

KEY MARKET STATISTICS
Base Year [2023]	USD 74.90 billion
Estimated Year [2024]	USD 80.93 billion
Forecast Year [2030]	USD 132.41 billion
CAGR (%)	8.47%

Key growth factors include advancements in digital technologies that facilitate data acquisition and interpretation, the rise of e-commerce, and globalization, which widens market horizons. Potential opportunities lie in untapped markets and sectors like renewable energy and digital transformation services. These opportunities can be seized by leveraging analytics and AI tools for deeper insights and by forging strategic partnerships to enhance service offerings. However, limitations like market volatility, regulatory challenges, and cultural differences pose significant hurdles, necessitating adaptive strategies and localized understanding.

Innovation in B2B markets could focus on areas such as developing predictive analytics tools, refining AI applications for marketing automation, and advancing sustainable solutions that align with the increasing emphasis on corporate social responsibility. Research could also explore blockchain technology for enhancing transparency and security in B2B transactions. The nature of the B2B market is inherently complex and shifting, requiring businesses to continually adapt and innovate. Companies poised for growth are those that invest in understanding their niche markets more profoundly and are agile enough to meet evolving client needs efficiently.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Market Research Market

The B2B Market Research Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Need to understand competitive scenario for businesses
- Business's focus on customer satisfaction
- Emerging trend of market research service outsourcing
Market Restraints
- Budgetary constraints and limited skilled personnel
Market Opportunities
- Market research services offering through intelligent platforms
- Potential increase in the spending of various businesses in market research
Market Challenges
- Addressing market uncertainty in unstable economic conditions

Porter's Five Forces: A Strategic Tool for Navigating the B2B Market Research Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Market Research Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the B2B Market Research Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Market Research Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the B2B Market Research Market

A detailed market share analysis in the B2B Market Research Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Market Research Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Market Research Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Market Research Market

A strategic analysis of the B2B Market Research Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc..

Market Segmentation & Coverage

This research report categorizes the B2B Market Research Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Offering, market is studied across Branding Research, Competitor Research, Customer Research, and Product Research.
Based on Research Type, market is studied across Primary and Secondary.
Based on End-user, market is studied across Aerospace & Defence, Automotive & Transportation, BFSI, Consumer Goods & Retail, Food & Beverage, Healthcare & Life Science, IT & Telecommunication, and Pharmaceutical.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-521BAA36EDF5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Need to understand competitive scenario for businesses
  - 5.1.1.2. Business's focus on customer satisfaction
  - 5.1.1.3. Emerging trend of market research service outsourcing
- 5.1.2. Restraints
  - 5.1.2.1. Budgetary constraints and limited skilled personnel
- 5.1.3. Opportunities
  - 5.1.3.1. Market research services offering through intelligent platforms
  - 5.1.3.2. Potential increase in the spending of various businesses in market research
- 5.1.4. Challenges
  - 5.1.4.1. Addressing market uncertainty in unstable economic conditions
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. B2B Market Research Market, by Offering

6.1. Introduction
6.2. Branding Research
6.3. Competitor Research
6.4. Customer Research
6.5. Product Research

7. B2B Market Research Market, by Research Type

7.1. Introduction
7.2. Primary
7.3. Secondary

8. B2B Market Research Market, by End-user

8.1. Introduction
8.2. Aerospace & Defence
8.3. Automotive & Transportation
8.4. BFSI
8.5. Consumer Goods & Retail
8.6. Food & Beverage
8.7. Healthcare & Life Science
8.8. IT & Telecommunication
8.9. Pharmaceutical

9. Americas B2B Market Research Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific B2B Market Research Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa B2B Market Research Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Xperiti, an Ipsos company, launches Vepp (vepp.app): a SaaS solution for B2B market research
- 12.3.2. Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
- 12.3.3. The Futurum Group Acquires B2B Media and Research Firm Dash Network
12.4. Strategy Analysis & Recommendation