Gift Cards (B2B) Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research has recently released a comprehensive report on the worldwide Gift Cards (B2B) market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

Gift Cards (B2B) Market Size (2024E):US$ 315.8 Bn
Projected Market Value (2031F):US$629.7 Bn
Global Market Growth Rate (CAGR 2024 to 2031): 10.4%

Gift Cards (B2B) Market - Report Scope:

Gift cards are increasingly being used by businesses as a versatile tool for employee rewards, corporate gifting, and customer incentives. B2B gift cards offer a practical solution for enhancing employee satisfaction, boosting customer loyalty, and simplifying corporate gifting processes. The market includes various gift card types such as digital, physical, and hybrid gift cards, catering to diverse business needs and preferences. Growth in the market is driven by the increasing adoption of gift cards for employee recognition programs, promotional activities, and customer retention strategies.

Market Growth Drivers:

The global Gift Cards (B2B) market is propelled by several key factors, including the rising demand for personalized and flexible reward solutions among businesses. Companies are leveraging gift cards to incentivize employees, attract and retain customers, and streamline corporate gifting processes. The growing trend of digital transformation in the corporate sector has led to a surge in the adoption of digital gift cards, offering convenience and enhanced tracking capabilities. Additionally, the expansion of e-commerce platforms and the integration of gift cards into loyalty programs and promotional campaigns contribute to market growth.

Market Restraints:

Despite promising growth prospects, the Gift Cards (B2B) market faces challenges related to regulatory compliance, fraud prevention, and market saturation. Stringent regulations governing the issuance and management of gift cards pose compliance challenges for businesses and service providers. Concerns over security and fraud risks associated with digital gift cards also impact market dynamics. Moreover, the proliferation of gift card offerings and the competitive landscape create market saturation, potentially affecting profit margins and customer acquisition efforts.

Market Opportunities:

The Gift Cards (B2B) market presents significant growth opportunities driven by technological advancements, evolving corporate needs, and emerging market trends. The integration of advanced technologies, such as blockchain and AI, into gift card systems offers enhanced security, personalization, and data analytics capabilities. Furthermore, the increasing emphasis on employee engagement, customer loyalty programs, and cross-border gifting presents new avenues for market expansion. Strategic partnerships, innovative product offerings, and investments in digital infrastructure are essential for capitalizing on these opportunities and maintaining a competitive edge.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the Gift Cards (B2B) market globally?
Which types of gift cards and applications are leading the adoption of B2B gift cards across different industries?
How are technological advancements reshaping the competitive landscape of the Gift Cards (B2B) market?
Who are the key players contributing to the Gift Cards (B2B) market, and what strategies are they employing to sustain market relevance?
What are the emerging trends and future prospects in the global Gift Cards (B2B) market?

Competitive Intelligence and Business Strategy:

Leading players in the global Gift Cards (B2B) market, including Blackhawk Network Holdings, Inc., InComm Payments, and Edenred, focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in technology to enhance the functionality and appeal of gift card solutions, including digital platforms, customizable options, and advanced tracking systems. Collaborations with corporate clients, retailers, and payment processors facilitate market access and expand the reach of gift card offerings. Emphasis on customer experience, secure transactions, and comprehensive support services drives market growth and strengthens competitive positioning in the evolving Gift Cards (B2B) landscape.

Key Companies Profiled:

Amazon.com, Inc.
Best Buy Company, Inc.
Starbucks Corporation
Target Corporation
Walmart Stores
QwickSilver Solutions
National Gift Card Corporation
InComm
Gyft
Edge Loyalty Systems Pty. Ltd.
Blackhawk Network holdings, Inc.
Edenred Group
The Up Group

Gift Cards (B2B) Industry Segmentation

By Merchant Type

Restaurants
Department Stores
Grocery Stores
Supermarkets/Hypermarkets
Discount Stores
Coffee Shops
Entertainments
Salons/Spa
Book Store
Home Decor Stores
Gas Stations
Visa/Master Card/American Express Gift Card

By Type

Universal Accepted Open Loop
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
E-Gifting

By End-User

Business
Individuals

By Price Range

High (Above 400 US$)
Medium (200-400 US$)
Low (0-200 US$)

By Sales Channel

Online
Offline

By Region

North America
Europe
Asia Pacific
Middle East
Oceania
Africa

Product Code: PMRREP34716

1. Executive Summary

1.1. Global B2B Gift Cards Market Snapshot, 2024-2031
1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
- 2.3.3. Global Consumer Spending Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Technology Assessment
3.2. Regulatory Landscape
3.3. Value Chain Analysis
3.4. Key Deals and Mergers
3.5. PESTLE Analysis
3.6. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2031

4.1. Key Highlights
4.2. Key Factors Impacting Card Type Prices
4.3. Pricing Analysis, By Merchant Type

5. Global B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
- 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
5.3. Global B2B Gift Cards Market Outlook: Card Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Card Type, 2019-2023
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
  - 5.3.3.1. Physical Gift Cards
    - 5.3.3.1.1. Open Loop Gift Cards
    - 5.3.3.1.2. Closed Loop Gift Cards
  - 5.3.3.2. Digital Gift Cards (E-Gifting)
5.4. Market Attractiveness Analysis: Card Type
5.5. Global B2B Gift Cards Market Outlook: Price Range
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By Price Range, 2019-2023
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
  - 5.5.3.1. High (Above 400 US$)
  - 5.5.3.2. Medium (200-400 US$)
  - 5.5.3.3. Low (0-200 US$)
5.6. Market Attractiveness Analysis: Price Range
5.7. Global B2B Gift Cards Market Outlook: Sales Channel
- 5.7.1. Introduction / Key Findings
- 5.7.2. Historical Market Size (US$ Bn) Analysis, By Sales Channel, 2019-2023
- 5.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
  - 5.7.3.1. Online
  - 5.7.3.2. Offline
5.8. Market Attractiveness Analysis: Sales Channel

6. Global B2B Gift Cards Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 7.2.1. By Country
- 7.2.2. By Card Type
- 7.2.3. By Price Range
- 7.2.4. By Sales Channel
7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 7.4.1. Physical Gift Cards
  - 7.4.1.1. Open Loop Gift Cards
  - 7.4.1.2. Closed Loop Gift Cards
- 7.4.2. Digital Gift Cards (E-Gifting)
7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 7.5.1. High (Above 400 US$)
- 7.5.2. Medium (200-400 US$)
- 7.5.3. Low (0-200 US$)
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 7.6.1. Online
- 7.6.2. Offline
7.7. Market Attractiveness Analysis

8. Europe B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 8.2.1. By Country
- 8.2.2. By Card Type
- 8.2.3. By Price Range
- 8.2.4. By Sales Channel
8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Turkey
- 8.3.8. Rest of Europe
8.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 8.4.1. Physical Gift Cards
  - 8.4.1.1. Open Loop Gift Cards
  - 8.4.1.2. Closed Loop Gift Cards
- 8.4.2. Digital Gift Cards (E-Gifting)
8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 8.5.1. High (Above 400 US$)
- 8.5.2. Medium (200-400 US$)
- 8.5.3. Low (0-200 US$)
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 8.6.1. Online
- 8.6.2. Offline
8.7. Market Attractiveness Analysis

9. East Asia B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 9.2.1. By Country
- 9.2.2. By Card Type
- 9.2.3. By Price Range
- 9.2.4. By Sales Channel
9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 9.4.1. Physical Gift Cards
  - 9.4.1.1. Open Loop Gift Cards
  - 9.4.1.2. Closed Loop Gift Cards
- 9.4.2. Digital Gift Cards (E-Gifting)
9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 9.5.1. High (Above 400 US$)
- 9.5.2. Medium (200-400 US$)
- 9.5.3. Low (0-200 US$)
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 9.6.1. Online
- 9.6.2. Offline
9.7. Market Attractiveness Analysis

10. South Asia & Oceania B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 10.2.1. By Country
- 10.2.2. By Card Type
- 10.2.3. By Price Range
- 10.2.4. By Sales Channel
10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 10.4.1. Physical Gift Cards
  - 10.4.1.1. Open Loop Gift Cards
  - 10.4.1.2. Closed Loop Gift Cards
- 10.4.2. Digital Gift Cards (E-Gifting)
10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 10.5.1. High (Above 400 US$)
- 10.5.2. Medium (200-400 US$)
- 10.5.3. Low (0-200 US$)
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 10.6.1. Online
- 10.6.2. Offline
10.7. Market Attractiveness Analysis

11. Latin America B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 11.2.1. By Country
- 11.2.2. By Card Type
- 11.2.3. By Price Range
- 11.2.4. By Sales Channel
11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 11.4.1. Physical Gift Cards
  - 11.4.1.1. Open Loop Gift Cards
  - 11.4.1.2. Closed Loop Gift Cards
- 11.4.2. Digital Gift Cards (E-Gifting)
11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 11.5.1. High (Above 400 US$)
- 11.5.2. Medium (200-400 US$)
- 11.5.3. Low (0-200 US$)
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 11.6.1. Online
- 11.6.2. Offline
11.7. Market Attractiveness Analysis

12. Middle East & Africa B2B Gift Cards Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

12.1. Key Highlights
12.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 12.2.1. By Country
- 12.2.2. By Card Type
- 12.2.3. By Price Range
- 12.2.4. By Sales Channel
12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 12.3.1. GCC Countries
- 12.3.2. Egypt
- 12.3.3. South Africa
- 12.3.4. Northern Africa
- 12.3.5. Rest of Middle East & Africa
12.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Card Type, 2024-2031
- 12.4.1. Physical Gift Cards
  - 12.4.1.1. Open Loop Gift Cards
  - 12.4.1.2. Closed Loop Gift Cards
- 12.4.2. Digital Gift Cards (E-Gifting)
12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2024-2031
- 12.5.1. High (Above 400 US$)
- 12.5.2. Medium (200-400 US$)
- 12.5.3. Low (0-200 US$)
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2024-2031
- 12.6.1. Online
- 12.6.2. Offline
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2024
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Amazon.com Inc.
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Card Types
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Walmart Stores
- 13.3.3. Target Corporation
- 13.3.4. Sodexo
- 13.3.5. Best Buy Co. Inc.
- 13.3.6. Edenred S.A
- 13.3.7. InComm Payments
- 13.3.8. PayPal Holdings
- 13.3.9. Up
- 13.3.10. Blackhawk Network Holdings
- 13.3.11. Epipoli
- 13.3.12. Amilon Srl
- 13.3.13. Multinet
- 13.3.14. QwikCilver Solutions

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations