Gift Card Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025-2032

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for the gift card industry. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global gift card market from 2025 to 2032.

Key Insights:

Gift Card Market Size (2025E): USD 680 Billion
Projected Market Value (2032F): USD 1.4 Trillion
Global Market Growth Rate (CAGR 2025 to 2032): 10.5%

Gift Card Market - Report Scope:

Gift cards have become one of the most popular gifting solutions worldwide, offering flexibility and convenience for consumers. These prepaid cards are widely used for retail, online shopping, and as employee incentives or promotional tools. The market includes both physical and digital gift cards, with increasing adoption in e-commerce, corporate incentive programs, and as a preferred choice for holidays and special occasions. The gift card market caters to various end-users such as retail, corporate sectors, and individuals, with various types, including store-specific, multi-store, and digital gift cards.

Market Growth Drivers:

The global gift card market is propelled by several key factors, including the growing preference for cashless payments, increased consumer spending on gifting, and the rapid rise of digital gift cards due to the proliferation of online shopping. The increasing adoption of gift cards in corporate incentive programs, where they are used to reward employees or drive consumer loyalty, is another significant growth factor. Furthermore, the expansion of gift card offerings in both physical and digital forms, along with innovations in mobile wallets and integration with loyalty programs, provides convenience and flexibility to both consumers and businesses.

Market Restraints:

Despite promising growth prospects, the gift card market faces challenges related to fraud and security issues, particularly with the rise of digital gift cards. Regulatory concerns, including data privacy laws and consumer protection issues, also create complexities in the market. Additionally, the limited awareness and adoption of gift cards in certain regions, particularly in emerging economies with less developed e-commerce infrastructure, may hinder broader market penetration. Addressing these issues through enhanced security features and targeted educational campaigns will be crucial for continued market growth.

Market Opportunities:

The gift card market presents significant growth opportunities driven by technological advancements, evolving consumer preferences, and the increasing integration of gift cards into digital ecosystems. The expansion of digital wallets, mobile payment solutions, and the rise of e-commerce platforms create new avenues for gift card sales. Strategic partnerships between retailers, technology providers, and corporate enterprises further enhance the adoption of gift cards in both the consumer and corporate sectors. Additionally, innovative products such as virtual gift cards and customizable gift cards are expected to drive consumer interest and create new opportunities for market players.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the global gift card market?
Which types of gift cards (physical vs. digital) are gaining the most traction in the market?
How are technological advancements in mobile wallets and e-commerce shaping the future of the gift card market?
Who are the key players contributing to the growth of the gift card market, and what strategies are they employing?
What are the emerging trends and future prospects in the global gift card market?

Competitive Intelligence and Business Strategy:

Leading players in the global gift card market, including companies like Amazon, Walmart, and Apple, focus on innovation, strategic partnerships, and broadening their gift card offerings to maintain market dominance. These companies are investing in digital gift card solutions, enhancing user experience through mobile apps, and integrating their offerings into e-commerce platforms. Additionally, partnerships with major retail chains and online platforms to enable seamless gift card redemption across various sectors are key strategies driving growth. As consumer preferences shift towards digital and customizable gift cards, businesses are focusing on developing versatile products that cater to diverse customer needs.

Key Companies Profiled:

Amazon
Walmart
Apple
Target
Best Buy
Starbucks
Visa
MasterCard
American Express
Walmart

Gift Card Market Segmentation

By Merchant Type

Restaurants
Department Stores
Grocery Stores
Supermarkets/Hypermarkets
Discount Stores
Coffee Shops
Entertainments
Salons/Spa
Book Store
Home Decor Stores
Gas Stations
Visa/Master Card/American Express Gift Card

By Type

Universal Accepted Open Loop
Restaurant Closed Loop
Retail Closed Loop
Miscellaneous Closed Loop
E-Gifting

By End User

Business
Individuals

By Price Range

High (Above US$ 400)
Medium (US$ 200-400)
Low (Below US$ 200)

By Sales Channel

Online
Offline

By Region

North America
Europe
East Asia
South Asia and Oceania
Latin America
The Middle East and Africa

Product Code: PMRREP11560

1. Executive Summary

1.1. Global Gift Card Market Snapshot, 2025 - 2032
1.2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Key Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Growth Outlook
- 2.3.2. Global Urbanization Outlook
- 2.3.3. Manufacturing Value Added by Key Countries
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Regulatory Landscape
3.2. Value Chain Analysis
3.3. PESTLE Analysis
3.4. Porter's Five Force Analysis

4. Price Trend Analysis

4.1. Key Highlights
4.2. Key Factors Impacting Soda Makers Prices
4.3. Pricing Analysis
- 4.3.1. By Merchant Type

5. Global Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

5.1. Global Gift Card Market Outlook: Merchant Type
- 5.1.1. Introduction / Key Findings
- 5.1.2. Historical Market Size (US$ Bn) and Analysis, By Merchant Type, 2019 - 2024
- 5.1.3. Current Market Size (US$ Bn) and Analysis and Forecast, By Merchant Type, 2025 - 2032
  - 5.1.3.1. Restaurants
  - 5.1.3.2. Department Stores
  - 5.1.3.3. Grocery Stores
  - 5.1.3.4. Supermarkets/Hypermarkets
  - 5.1.3.5. Discount Stores
  - 5.1.3.6. Coffee Shops
  - 5.1.3.7. Entertainments
  - 5.1.3.8. Salons/Spa
  - 5.1.3.9. Book Store
  - 5.1.3.10. Home Decor Stores
  - 5.1.3.11. Gas Stations
  - 5.1.3.12. Visa/Master Card/American Express Gift Card
  - 5.1.3.13. Others
5.2. Market Attractiveness Analysis: Merchant Type
5.3. Global Gift Card Market Outlook: Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019 - 2024
- 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
  - 5.3.3.1. Universal Accepted Open Loop
  - 5.3.3.2. Restaurant Closed Loop
  - 5.3.3.3. Retail Closed Loop
  - 5.3.3.4. Miscellaneous Closed Loop
  - 5.3.3.5. E-Gifting
5.4. Market Attractiveness Analysis: Type
5.5. Global Gift Card Market Outlook: End User
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By End User, 2019 - 2024
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
  - 5.5.3.1. Business
    - 5.5.3.1.1. Small and Medium Enterprises
    - 5.5.3.1.2. Large Enterprises
  - 5.5.3.2. Individual
5.6. Market Attractiveness Analysis: End User
5.7. Global Gift Card Market Outlook: Price Range
- 5.7.1. Introduction / Key Findings
- 5.7.2. Historical Market Size (US$ Bn) Analysis, By Price Range, 2019 - 2024
- 5.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
  - 5.7.3.1. High (Above US$ 400)
  - 5.7.3.2. Medium (US$ 200-400)
  - 5.7.3.3. Low (Below US$ 200)
5.8. Market Attractiveness Analysis: Price Range
5.9. Global Gift Card Market Outlook: Sales Channel
- 5.9.1. Introduction / Key Findings
- 5.9.2. Historical Market Size (US$ Bn) Analysis, By Sales Channel, 2019 - 2024
- 5.9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
  - 5.9.3.1. Online
  - 5.9.3.2. Offline
5.10. Market Attractiveness Analysis: Sales Channel

6. Global Gift Card Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Analysis, By Region, 2019 - 2024
6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2025 - 2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 7.2.1. By Country
- 7.2.2. By Merchant Type
- 7.2.3. By Type
- 7.2.4. By End User
- 7.2.5. By Price Range
- 7.2.6. By Sales Channel
7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 7.4.1. Restaurants
- 7.4.2. Department Stores
- 7.4.3. Grocery Stores
- 7.4.4. Supermarkets/Hypermarkets
- 7.4.5. Discount Stores
- 7.4.6. Coffee Shops
- 7.4.7. Entertainments
- 7.4.8. Salons/Spa
- 7.4.9. Book Store
- 7.4.10. Home Decor Stores
- 7.4.11. Gas Stations
- 7.4.12. Visa/Master Card/American Express Gift Card
- 7.4.13. Others
7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 7.5.1. Universal Accepted Open Loop
- 7.5.2. Restaurant Closed Loop
- 7.5.3. Retail Closed Loop
- 7.5.4. Miscellaneous Closed Loop
- 7.5.5. E-Gifting
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 7.6.1. Business
  - 7.6.1.1. Small and Medium Enterprises
  - 7.6.1.2. Large Enterprises
- 7.6.2. Individual
7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 7.7.1. High (Above US$ 400)
- 7.7.2. Medium (US$ 200-400)
- 7.7.3. Low (Below US$ 200)
7.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 7.8.1. Online
- 7.8.2. Offline
7.9. Market Attractiveness Analysis

8. Europe Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 8.2.1. By Country
- 8.2.2. By Merchant Type
- 8.2.3. By Type
- 8.2.4. By End User
- 8.2.5. By Price Range
- 8.2.6. By Sales Channel
8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Rest of Europe
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 8.4.1. Restaurants
- 8.4.2. Department Stores
- 8.4.3. Grocery Stores
- 8.4.4. Supermarkets/Hypermarkets
- 8.4.5. Discount Stores
- 8.4.6. Coffee Shops
- 8.4.7. Entertainments
- 8.4.8. Salons/Spa
- 8.4.9. Book Store
- 8.4.10. Home Decor Stores
- 8.4.11. Gas Stations
- 8.4.12. Visa/Master Card/American Express Gift Card
- 8.4.13. Others
8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 8.5.1. Universal Accepted Open Loop
- 8.5.2. Restaurant Closed Loop
- 8.5.3. Retail Closed Loop
- 8.5.4. Miscellaneous Closed Loop
- 8.5.5. E-Gifting
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 8.6.1. Business
  - 8.6.1.1. Small and Medium Enterprises
  - 8.6.1.2. Large Enterprises
- 8.6.2. Individual
8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 8.7.1. High (Above US$ 400)
- 8.7.2. Medium (US$ 200-400)
- 8.7.3. Low (Below US$ 200)
8.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 8.8.1. Online
- 8.8.2. Offline
8.9. Market Attractiveness Analysis

9. East Asia Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 9.2.1. By Country
- 9.2.2. By Merchant Type
- 9.2.3. By Type
- 9.2.4. By End User
- 9.2.5. By Price Range
- 9.2.6. By Sales Channel
9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 9.4.1. Restaurants
- 9.4.2. Department Stores
- 9.4.3. Grocery Stores
- 9.4.4. Supermarkets/Hypermarkets
- 9.4.5. Discount Stores
- 9.4.6. Coffee Shops
- 9.4.7. Entertainments
- 9.4.8. Salons/Spa
- 9.4.9. Book Store
- 9.4.10. Home Decor Stores
- 9.4.11. Gas Stations
- 9.4.12. Visa/Master Card/American Express Gift Card
- 9.4.13. Others
9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 9.5.1. Universal Accepted Open Loop
- 9.5.2. Restaurant Closed Loop
- 9.5.3. Retail Closed Loop
- 9.5.4. Miscellaneous Closed Loop
- 9.5.5. E-Gifting
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 9.6.1. Business
  - 9.6.1.1. Small and Medium Enterprises
  - 9.6.1.2. Large Enterprises
- 9.6.2. Individual
9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 9.7.1. High (Above US$ 400)
- 9.7.2. Medium (US$ 200-400)
- 9.7.3. Low (Below US$ 200)
9.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 9.8.1. Online
- 9.8.2. Offline
9.9. Market Attractiveness Analysis

10. South Asia & Oceania Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 10.2.1. By Country
- 10.2.2. By Merchant Type
- 10.2.3. By Type
- 10.2.4. By End User
- 10.2.5. By Price Range
- 10.2.6. By Sales Channel
10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 10.4.1. Restaurants
- 10.4.2. Department Stores
- 10.4.3. Grocery Stores
- 10.4.4. Supermarkets/Hypermarkets
- 10.4.5. Discount Stores
- 10.4.6. Coffee Shops
- 10.4.7. Entertainments
- 10.4.8. Salons/Spa
- 10.4.9. Book Store
- 10.4.10. Home Decor Stores
- 10.4.11. Gas Stations
- 10.4.12. Visa/Master Card/American Express Gift Card
- 10.4.13. Others
10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 10.5.1. Universal Accepted Open Loop
- 10.5.2. Restaurant Closed Loop
- 10.5.3. Retail Closed Loop
- 10.5.4. Miscellaneous Closed Loop
- 10.5.5. E-Gifting
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 10.6.1. Business
  - 10.6.1.1. Small and Medium Enterprises
  - 10.6.1.2. Large Enterprises
- 10.6.2. Individual
10.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 10.7.1. High (Above US$ 400)
- 10.7.2. Medium (US$ 200-400)
- 10.7.3. Low (Below US$ 200)
10.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 10.8.1. Online
- 10.8.2. Offline
10.9. Market Attractiveness Analysis

11. Latin America Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 11.2.1. By Country
- 11.2.2. By Merchant Type
- 11.2.3. By Type
- 11.2.4. By End User
- 11.2.5. By Price Range
- 11.2.6. By Sales Channel
11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 11.4.1. Restaurants
- 11.4.2. Department Stores
- 11.4.3. Grocery Stores
- 11.4.4. Supermarkets/Hypermarkets
- 11.4.5. Discount Stores
- 11.4.6. Coffee Shops
- 11.4.7. Entertainments
- 11.4.8. Salons/Spa
- 11.4.9. Book Store
- 11.4.10. Home Decor Stores
- 11.4.11. Gas Stations
- 11.4.12. Visa/Master Card/American Express Gift Card
- 11.4.13. Others
11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 11.5.1. Universal Accepted Open Loop
- 11.5.2. Restaurant Closed Loop
- 11.5.3. Retail Closed Loop
- 11.5.4. Miscellaneous Closed Loop
- 11.5.5. E-Gifting
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 11.6.1. Business
  - 11.6.1.1. Small and Medium Enterprises
  - 11.6.1.2. Large Enterprises
- 11.6.2. Individual
11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 11.7.1. High (Above US$ 400)
- 11.7.2. Medium (US$ 200-400)
- 11.7.3. Low (Below US$ 200)
11.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 11.8.1. Online
- 11.8.2. Offline
11.9. Market Attractiveness Analysis

12. Middle East & Africa Gift Card Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

12.1. Key Highlights
12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
- 12.2.1. By Country
- 12.2.2. By Merchant Type
- 12.2.3. By Type
- 12.2.4. By End User
- 12.2.5. By Price Range
- 12.2.6. By Sales Channel
12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
- 12.3.1. GCC Countries
- 12.3.2. South Africa
- 12.3.3. Northern Africa
- 12.3.4. Rest of Middle East & Africa
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Merchant Type, 2025 - 2032
- 12.4.1. Restaurants
- 12.4.2. Department Stores
- 12.4.3. Grocery Stores
- 12.4.4. Supermarkets/Hypermarkets
- 12.4.5. Discount Stores
- 12.4.6. Coffee Shops
- 12.4.7. Entertainments
- 12.4.8. Salons/Spa
- 12.4.9. Book Store
- 12.4.10. Home Decor Stores
- 12.4.11. Gas Stations
- 12.4.12. Visa/Master Card/American Express Gift Card
- 12.4.13. Others
12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 - 2032
- 12.5.1. Universal Accepted Open Loop
- 12.5.2. Restaurant Closed Loop
- 12.5.3. Retail Closed Loop
- 12.5.4. Miscellaneous Closed Loop
- 12.5.5. E-Gifting
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025 - 2032
- 12.6.1. Business
  - 12.6.1.1. Small and Medium Enterprises
  - 12.6.1.2. Large Enterprises
- 12.6.2. Individual
12.7. Current Market Size (US$ Bn) Analysis and Forecast, By Price Range, 2025 - 2032
- 12.7.1. High (Above US$ 400)
- 12.7.2. Medium (US$ 200-400)
- 12.7.3. Low (Below US$ 200)
12.8. Current Market Size (US$ Bn) Analysis and Forecast, By Sales Channel, 2025 - 2032
- 12.8.1. Online
- 12.8.2. Offline
12.9. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2023
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Amazon.com, Inc.
  - 13.3.1.1. Overview
  - 13.3.1.2. Product Portfolio
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Best Buy Company, Inc.
- 13.3.3. Starbucks Corporation
- 13.3.4. Target Corporation
- 13.3.5. Walmart Stores
- 13.3.6. QwickSilver Solutions
- 13.3.7. National Gift Card Corporation
- 13.3.8. InComm
- 13.3.9. Gyft
- 13.3.10. Edge Loyalty Systems Pty. Ltd.
- 13.3.11. Blackhawk Network holdings, Inc.
- 13.3.12. Edenred Group
- 13.3.13. The Up Group

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations