Gift Card Market, By Type, By Merchant, By Geography

Description

Global Gift Card Market is estimated to be valued at USD 1,163.17 Bn in 2025 and is expected to reach USD 3,705.24 Bn by 2032, growing at a compound annual growth rate (CAGR) of 18.0% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 1,163.17 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	18.00%	2032 Value Projection:	USD 3,705.24 Bn

Figure. Gift Card Market Share (%), By Region 2025

The global gift card market has been witnessing sustainable growth over the past few years due to the increasing preference for digital and plastic card-based gifts over conventional gift items. Gift cards allow the recipient to choose an item of their choice from a selected retailer based on the value loaded in the card. They provide convenience to both givers and receivers and help increase sales for retailers. With rising internet penetration and growth of e-commerce, digital gift cards that can be sent via email are gaining popularity. Growing adoption of innovative payment solutions and rising disposable income of consumers are some of the key factors expected to drive the demand for gift cards in the coming years. However, security concerns around digital gift cards may restrain the market to a certain extent.

Market Dynamics:

The global gift card market is driven by growing adoption of innovative payment solutions, increasing preference of recipients over traditional gifts and rising disposable incomes of consumers. Gift cards provide flexibility, convenience and instant gratification to both givers and receivers which has boosted their demand substantially. They help retailers raise sales by allowing recipients to spend money at their stores thus acting as an opportunity. However, security concerns around digital gift cards, especially those sent via email, continue to pose a challenge. Identify theft and fraudulent use of cards affect consumer confidence negatively, restraining market growth. Advancements in fraud detection technologies are expected to ease some of the concerns going forward. Development of apps for easy redemption and check of balances on mobile phones also presents an opportunity for players in the market.

Key features of the study:

This report provides in-depth analysis of this market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in this market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Apple Inc., Amazon.com Inc., Best Buy Co., Inc., Starbucks Corporation, Target Corporation, and Wal-Mart Stores, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
This market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing this market.

Detailed Segmentation:

Global Gift Card Market, By Type
- Universal accepted open loop
- Restaurant closed loop
- Retail closed loop
- Miscellaneous closed loop
- E-Gifting
Global Gift Card Market, By Merchant
- Restaurant
- Department store
- Grocery stores/food supermarket
- Discount store
- Coffee shop
- Entertainment
- Others
Global Gift Card Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles
- Apple Inc.
- Amazon.com Inc.
- Best Buy Co., Inc.
- Starbucks Corporation
- Target Corporation
- Wal-Mart Stores, Inc.

Product Code: CMI3444

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Merchant
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Growing Trends of Gift Giving during Festivals and Special Occasions
Birthday Celebrations & Special Occasions
- Restraints
Limited Expiry Dates
- Opportunities
Growth of E-Commerce Industry
Multi-Purpose Cards
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Gift Card Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global Gift Card Market, By Type, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Universal accepted open loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
Restaurant closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Retail closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Miscellaneous closed loop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
E-Gifting
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

6. Global Gift Card Market, By Merchant, 2020 - 2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020 - 2032
- Segment Trends
Restaurant
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Department store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Grocery stores/food supermarket
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Discount store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Coffee shop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032 (US$ Bn)

7. Global Gift Card Market, By Region, 2020- 2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, By Region, 2020 - 2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020- 2032 (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Merchant, 2020- 2032 (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020- 2032 (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East

8. Competitive Landscape

Company Profiles
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Amazon.com Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Best Buy Co., Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Starbucks Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Target Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies
- Wal-Mart Stores, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Recent Developments/Updates
  - Strategies

9. Section

References
Research Methodology
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