Europe Gift Card Market by Product Type, End-Use, and Country-wise Insights: Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research presents a detailed analysis of the Europe Gift Card Market, covering its market dynamics, key growth drivers, constraints, and emerging trends. This comprehensive report provides insights into the current and projected landscape of the Europe Gift Card Market from 2024 to 2031, offering stakeholders a robust foundation for strategic decision-making.

The Europe Gift Card Market is expected to grow significantly, with a projected CAGR of 12.4% from 2024 to 2031. The market is estimated to expand from USD 196 billion in 2024 to USD 444 billion by 2031. Gift cards, often used for retail purchases, offer consumers flexibility and convenience, contributing to their growing popularity.

Key Insights:

Estimated Market Value (2024): USD 196 Billion
Projected Market Value (2031): USD 444 Billion
Global Market Growth Rate (CAGR 2024 to 2031): 12.4%

Europe Gift Card Market - Report Scope:

Gift cards in Europe are gaining traction due to their versatility and ease of use. They are used for various purposes, including retail purchases, online transactions, and corporate incentives. The gift card market's growth is driven by the rising e-commerce sector, changing consumer behavior, and the increase in corporate gifting. Gift cards are a popular choice for occasions like birthdays, holidays, and corporate events, adding to their growing demand. Retailers and online platforms often promote gift cards to boost sales, with customizable designs and varying denominations to cater to a diverse customer base.

Market Growth Drivers:

The Europe Gift Card Market is driven by several factors. The expanding e-commerce industry has increased the demand for gift cards, as they offer a convenient payment method for online purchases. Additionally, gift cards are used as corporate incentives, rewarding employees and fostering customer loyalty. The convenience of gift cards, allowing recipients to choose their preferred products, also fuels market growth. The trend towards cashless transactions and the rise of digital gift cards have further propelled the market's expansion.

Market Restraints:

Despite its growth, the Europe Gift Card Market faces some challenges. Regulatory compliance and security concerns are significant hurdles. Gift cards are susceptible to fraud and hacking, leading to concerns about data security and compliance with regulations like GDPR. Additionally, the inability to return or exchange gift cards for cash in some regions may deter some consumers. Gift cards also face competition from other gifting options, such as prepaid debit cards or direct cash gifts, potentially affecting market growth.

Market Opportunities:

The Europe Gift Card Market offers several growth opportunities. Digital gift cards are becoming increasingly popular due to their ease of distribution and use in online transactions. Retailers can explore innovative marketing strategies, such as personalized gift cards, to attract more customers. Collaboration with online platforms and e-commerce giants can expand the reach of gift cards. Additionally, expanding the use of gift cards in different sectors, such as travel, hospitality, and entertainment, can create new market opportunities.

Key Questions Addressed in the Report:

What is the Expected CAGR of the Europe Gift Card Market?
What is the Projected Market Value of the Europe Gift Card Market by 2031?
Who are the Key Players in the Europe Gift Card Market?
What are the Key Growth Drivers for the Europe Gift Card Market?
What Challenges Does the Europe Gift Card Market Face?

Competitive Landscape and Business Strategies:

Key players in the Europe Gift Card Market include Edenred, Sodexo, and Blackhawk Network. These companies focus on expanding their product portfolios, forming strategic partnerships, and investing in technology to stay competitive. Edenred offers a wide range of gift cards, catering to various industries, while Sodexo emphasizes corporate gifting solutions. Blackhawk Network, known for its digital gift card platform, aims to strengthen its market presence through acquisitions and partnerships. These companies invest in research and development to offer innovative gift card solutions, including digital and mobile-based cards, to meet the evolving demands of consumers and businesses.

Key Companies Profiled:

Edenred
Sodexo
Blackhawk Network
Amazon
Google Play
Apple iTunes
Starbucks
Tesco
Carrefour
Zalando
H&M
Others

Europe Gift Card Market Segmentation:

By Product Type:

Retail Gift Cards
Corporate Gift Cards
E-Gift Cards
Prepaid Debit Cards

By Application:

Retail Purchases
Online Transactions
Corporate Incentives
Others

By Region:

Western Europe
Eastern Europe
Northern Europe
Southern Europe

Product Code: PMRREP33121

1. Executive Summary

1.1. Europe Market Outlook
1.2. Summary of Key Statistics
1.3. Summary of Key Findings
1.4. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Taxonomy
2.2. Market Definition

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Innovation & development Trends
3.3. Key Success Factors

4. Europe Gift Card Market Demand Analysis 2018 - 2022 and Forecast 2023 - 2033

4.1. Historical Market Volume (Mn Units) Analysis, 2018 - 2022
4.2. Current and Future Market Volume (Mn Units) Projections, 2023 -2033
4.3. Y-o-Y Growth Trend Analysis

5. Europe Gift Card Market - Pricing Analysis

5.1. Regional Pricing Analysis By Type
5.2. Pricing Break-up
- 5.2.1. Distributor Level Pricing
- 5.2.2. Retail Level Pricing
5.3. Europe Average Pricing Analysis Benchmark

6. Europe Gift Card Market Demand (in Value or Size in US$ Mn) Analysis 2018 - 2022 and Forecast 2023 - 2033

6.1. Historical Market Value (US$ Mn) Analysis, 2018 - 2022
6.2. Current and Future Market Value (US$ Mn) Projections, 2023 -2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
- 7.1.1. GDP Growth Outlook
- 7.1.2. Consumer Buying Behaviour Analysis
- 7.1.3. Total Number of Companies Worldwide
- 7.1.4. Spending on Employees Incentives
- 7.1.5. Others
7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Top Companies Historical Growth
- 7.2.2. Europe Total Number of Employees Industry Outlook
- 7.2.3. Europe Number of Business/Companies Outlook
- 7.2.4. Total Revenue by Industry Outlook
- 7.2.5. Europe Total Number of Gift Card Issuers Outlook
- 7.2.6. Others
7.3. Value Chain Analysis
- 7.3.1. List of gift card vendors
- 7.3.2. List of gift card retailers
- 7.3.3. List of gift card resellers
7.4. Strategic Outlook and View Point with commentary
- 7.4.1. Transforming Marketing Strategies
- 7.4.2. Market and Channel Development Trends
- 7.4.3. Product Positioning and Pricing Strategy
7.5. PESTLE Analysis of Europe Gift Card Market
7.6. Market Dynamics
- 7.6.1. Drivers
- 7.6.2. Restraints
- 7.6.3. Opportunity Analysis

8. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, By Type

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) and Volume Analysis By Type, 2018-2022
8.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Type, 2023 -2033
- 8.3.1. Universal Accepted Open Loop
- 8.3.2. Restaurant Closed Loop
- 8.3.3. Retail Closed Loop
- 8.3.4. Miscellaneous Closed Loop
- 8.3.5. E-Gifting
8.4. Market Attractiveness Analysis By Type

9. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, By Type of Program

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) and Volume Analysis By Type of Program, 2018-2022
9.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Type of Program, 2023 -2033
- 9.3.1. Employee Rewards
- 9.3.2. Sales Incentive
- 9.3.3. Channel Incentives
- 9.3.4. Customer Rewards
9.4. Market Attractiveness Analysis By Type of Program

10. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, by End User

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) and Volume Analysis By End User, 2018-2022
10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End User, 2023 -2033
- 10.3.1. Businesses
  - 10.3.1.1. Small and Medium Enterprises
  - 10.3.1.2. Large Enterprises
- 10.3.2. Individuals
10.4. Market Attractiveness Analysis By End User

11. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, by Price Range

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) and Volume Analysis By Price Range, 2018-2022
11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Price Range, 2023 -2033
- 11.3.1. High (Above 400 US$)
- 11.3.2. Medium (200-400 US$)
- 11.3.3. Low (0-200 US$)
11.4. Market Attractiveness Analysis By Price Range

12. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, by Sales Channel

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) and Volume Analysis By Sales Channel, 2018-2022
12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Sales Channel, 2023 -2033
- 12.3.1. Online
- 12.3.2. Offline
12.4. Market Attractiveness Analysis By Sales Channel

13. Europe Gift Card Market Analysis 2023, by Merchant Type (% of Demand)

13.1. Introduction / Key Findings
13.2. Gift Card Market Analysis by Merchant Type
- 13.2.1. Restaurants
- 13.2.2. Departmental Stores
- 13.2.3. Grocery Stores
- 13.2.4. Hypermarkets/Supermarkets
- 13.2.5. Discount Stores
- 13.2.6. Coffee Shops
- 13.2.7. Entertainment
- 13.2.8. Salons/Spa
- 13.2.9. Book Store
- 13.2.10. Home Decor Store
- 13.2.11. Gas Station
- 13.2.12. Electronics
- 13.2.13. Sporting Goods
- 13.2.14. Clothing Apparel
- 13.2.15. Travel
- 13.2.16. Accessories & Jewllery
13.3. Market Attractiveness Analysis By Merchant Type

14. Europe Gift Card Market Analysis 2018 - 2022 and Forecast 2023 -2033, by Country

14.1. Introduction
14.2. Historical Market Size (US$ Mn) and Volume Analysis By Country, 2018-2022
14.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Country, 2023 -2033
- 14.3.1. Germany
- 14.3.2. France
- 14.3.3. Italy
- 14.3.4. Spain
- 14.3.5. UK
- 14.3.6. Nordic
- 14.3.7. Russia
- 14.3.8. Poland
- 14.3.9. BENELUX
- 14.3.10. Rest of Europe
14.4. Market Attractiveness Analysis By Country

15. Key Countries Gift Card Market Analysis, 2022

15.1. Introduction
- 15.1.1. Market Value Proportion Analysis, By Key Countries
- 15.1.2. Europe Vs. Country Growth Comparison
15.2. Germany Gift Card Market Analysis
- 15.2.1. By Type
- 15.2.2. By Type of Program
- 15.2.3. By End User
- 15.2.4. By Price Range
- 15.2.5. By Merchant Type
- 15.2.6. By Sales Channel
15.3. Italy Gift Card Market Analysis
- 15.3.1. By Type
- 15.3.2. By Type of Program
- 15.3.3. By End User
- 15.3.4. By Price Range
- 15.3.5. By Merchant Type
- 15.3.6. By Sales Channel
15.4. France Gift Card Market Analysis
- 15.4.1. By Type
- 15.4.2. By Type of Program
- 15.4.3. By End User
- 15.4.4. By Price Range
- 15.4.5. By Merchant Type
- 15.4.6. By Sales Channel
15.5. U.K. Gift Card Market Analysis
- 15.5.1. By Type
- 15.5.2. By Type of Program
- 15.5.3. By End User
- 15.5.4. By Price Range
- 15.5.5. By Merchant Type
- 15.5.6. By Sales Channel
15.6. Spain Gift Card Market Analysis
- 15.6.1. By Type
- 15.6.2. By Type of Program
- 15.6.3. By End User
- 15.6.4. By Price Range
- 15.6.5. By Merchant Type
- 15.6.6. By Sales Channel
15.7. Russia Gift Card Market Analysis
- 15.7.1. By Type
- 15.7.2. By Type of Program
- 15.7.3. By End User
- 15.7.4. By Price Range
- 15.7.5. By Merchant Type
- 15.7.6. By Sales Channel

16. Market Structure Analysis

16.1. Market Analysis by Tier of Companies (Gift Card)
16.2. Market Concentration
16.3. Market Share Analysis of Top Players
16.4. Market Presence Analysis
- 16.4.1. By Regional Footprint of Players
- 16.4.2. Product Footprint by Players
- 16.4.3. Channel Footprint by Players

17. Competition Analysis

17.1. Competition Dashboard
17.2. Pricing Analysis by Competition
17.3. Competition Benchmarking
17.4. Competition Deep Dive
- 17.4.1. Sodexo Group
  - 17.4.1.1. Overview
  - 17.4.1.2. Product Portfolio
  - 17.4.1.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.1.4. Sales Footprint
  - 17.4.1.5. Strategy Overview
    - 17.4.1.5.1. Marketing Strategy
    - 17.4.1.5.2. Product Strategy
    - 17.4.1.5.3. Channel Strategy
- 17.4.2. Amazon.com, Inc.
  - 17.4.2.1. Overview
  - 17.4.2.2. Product Portfolio
  - 17.4.2.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.2.4. Sales Footprint
  - 17.4.2.5. Strategy Overview
    - 17.4.2.5.1. Marketing Strategy
    - 17.4.2.5.2. Product Strategy
    - 17.4.2.5.3. Channel Strategy
- 17.4.3. Appreciate Group Plc (highstreetvouchers.com)
  - 17.4.3.1. Overview
  - 17.4.3.2. Product Portfolio
  - 17.4.3.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.3.4. Sales Footprint
  - 17.4.3.5. Strategy Overview
    - 17.4.3.5.1. Marketing Strategy
    - 17.4.3.5.2. Product Strategy
    - 17.4.3.5.3. Channel Strategy
- 17.4.4. Epipoli SA
  - 17.4.4.1. Overview
  - 17.4.4.2. Product Portfolio
  - 17.4.4.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.4.4. Sales Footprint
  - 17.4.4.5. Strategy Overview
    - 17.4.4.5.1. Marketing Strategy
    - 17.4.4.5.2. Product Strategy
    - 17.4.4.5.3. Channel Strategy
- 17.4.5. Wishcard Italy
  - 17.4.5.1. Overview
  - 17.4.5.2. Product Portfolio
  - 17.4.5.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.5.4. Sales Footprint
  - 17.4.5.5. Strategy Overview
    - 17.4.5.5.1. Marketing Strategy
    - 17.4.5.5.2. Product Strategy
    - 17.4.5.5.3. Channel Strategy
- 17.4.6. GiftChill Ltd.
  - 17.4.6.1. Overview
  - 17.4.6.2. Product Portfolio
  - 17.4.6.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.6.4. Sales Footprint
  - 17.4.6.5. Strategy Overview
    - 17.4.6.5.1. Marketing Strategy
    - 17.4.6.5.2. Product Strategy
    - 17.4.6.5.3. Channel Strategy
- 17.4.7. InComm Payments
  - 17.4.7.1. Overview
  - 17.4.7.2. Product Portfolio
  - 17.4.7.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.7.4. Sales Footprint
  - 17.4.7.5. Strategy Overview
    - 17.4.7.5.1. Marketing Strategy
    - 17.4.7.5.2. Product Strategy
    - 17.4.7.5.3. Channel Strategy
- 17.4.8. Blackhawk Network Holdings, Inc.
  - 17.4.8.1. Overview
  - 17.4.8.2. Product Portfolio
  - 17.4.8.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.8.4. Sales Footprint
  - 17.4.8.5. Strategy Overview
    - 17.4.8.5.1. Marketing Strategy
    - 17.4.8.5.2. Product Strategy
    - 17.4.8.5.3. Channel Strategy
- 17.4.9. Groupe Up
  - 17.4.9.1. Overview
  - 17.4.9.2. Product Portfolio
  - 17.4.9.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.9.4. Sales Footprint
  - 17.4.9.5. Strategy Overview
    - 17.4.9.5.1. Marketing Strategy
    - 17.4.9.5.2. Product Strategy
    - 17.4.9.5.3. Channel Strategy
- 17.4.10. Edenred
  - 17.4.10.1. Overview
  - 17.4.10.2. Product Portfolio
  - 17.4.10.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.10.4. Sales Footprint
  - 17.4.10.5. Strategy Overview
    - 17.4.10.5.1. Marketing Strategy
    - 17.4.10.5.2. Product Strategy
    - 17.4.10.5.3. Channel Strategy
- 17.4.11. Amilon Srl (Monexia)
  - 17.4.11.1. Overview
  - 17.4.11.2. Product Portfolio
  - 17.4.11.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.11.4. Sales Footprint
  - 17.4.11.5. Strategy Overview
    - 17.4.11.5.1. Marketing Strategy
    - 17.4.11.5.2. Product Strategy
    - 17.4.11.5.3. Channel Strategy
- 17.4.12. Ticketmaster Poland Sp. Z o.o.
  - 17.4.12.1. Overview
  - 17.4.12.2. Product Portfolio
  - 17.4.12.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.12.4. Sales Footprint
  - 17.4.12.5. Strategy Overview
    - 17.4.12.5.1. Marketing Strategy
    - 17.4.12.5.2. Product Strategy
    - 17.4.12.5.3. Channel Strategy
- 17.4.13. Other Players
  - 17.4.13.1. Overview
  - 17.4.13.2. Product Portfolio
  - 17.4.13.3. Profitability by Market Segments (Product/Channel/Sales Channel)
  - 17.4.13.4. Sales Footprint
  - 17.4.13.5. Strategy Overview
    - 17.4.13.5.1. Marketing Strategy
    - 17.4.13.5.2. Product Strategy
    - 17.4.13.5.3. Channel Strategy