PUBLISHER: KBV Research | PRODUCT CODE: 1335546
PUBLISHER: KBV Research | PRODUCT CODE: 1335546
Asia Pacific Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030
The Asia Pacific Demand Side Platform Market would witness market growth of 25.9% CAGR during the forecast period (2023-2030).
Two factors driving the market are enhanced campaign reporting and the simple management benefits they offer. The expanding availability of digital advertising inventories is a significant aspect fueling market expansion. The market will expand due to positive aspects, including speed, sophisticated advertising, precise targeting, and analysis. The market is anticipated to advance due to increasing demand for programmatic advertising. DSPs can enhance and automate data-driven advertising using artificial intelligence and machine learning. Therefore, technological development is anticipated to continue to drive the market ahead.
Businesses looking to run more intense and successful ad campaigns to strengthen their market position increasingly turn to demand-side platforms for programmatic advertising. Connected TV (CTV) and over-the-top (OTT) solutions have also increased the number of ad transactions. Mobile applications for OTT and CTV also experienced a significant rise in the market for programmatic advertising. These changes indicate that customers are more likely to purchase demand-side platforms for programmatic advertising due to the improved chances for target audience reach offered by digital advertising.
As the home of the largest mobile player base, the Asia-Pacific region plays a significant role in both the consumption & development of the gaming industry. Mobile game creators are interested in the rapid advancements in telecommunication networks and the young population's demography. Due to the rise in social media, smart devices, and broadband users, the Asian market is expanding at the highest rate. For the people of the South Asian region, inexpensive tablets and smartphones have changed their way of life. People who cannot afford landline networks now have access to connectivity in cyberspace owing to these transformative technologies.
A sizable portion of mobile game industry revenue comes from Chinese gaming industries. Another developing area in the gaming industry is e-sports. The public has a sizable gaming community with significant passionate spenders. The region's gaming industry is anticipated to generate over $1.1 billion in revenue by 2024, according to the report Gaming & Esports that the Government of Hong Kong issued in 2020.
The China market dominated the Asia Pacific Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $8,157.9 million by 2030. The Japan market would showcase a CAGR of 25.1% during (2023 - 2030). Additionally, The India market is anticipated to grow at a CAGR of 26.6% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments covered in the Report:
By Channel
- Video
- Display
- Mobile
- Others
By Type
- Full/Managed Service
- Self Service
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Adform
- Microsoft Corporation (Xandr)
- SmartyAds
- Gourmet Ads
- Basis Technologies
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Asia Pacific Demand Side Platform Market, by Channel
- 1.4.2 Asia Pacific Demand Side Platform Market, by Type
- 1.4.3 Asia Pacific Demand Side Platform Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter Five Forces Analysis
Chapter 4. Strategies Deployed in Demand Side Platform
Chapter 5. Asia Pacific Demand Side Platform Market by Channel
- 5.1 Asia Pacific Video Market by Country
- 5.2 Asia Pacific Display Market by Country
- 5.3 Asia Pacific Mobile Market by Country
- 5.4 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Demand Side Platform Market by Type
- 6.1 Asia Pacific Full/Managed Service Market by Country
- 6.2 Asia Pacific Self Service Market by Country
Chapter 7. Asia Pacific Demand Side Platform Market by Country
- 7.1 China Demand Side Platform Market
- 7.1.1 China Demand Side Platform Market by Channel
- 7.1.2 China Demand Side Platform Market by Type
- 7.2 Japan Demand Side Platform Market
- 7.2.1 Japan Demand Side Platform Market by Channel
- 7.2.2 Japan Demand Side Platform Market by Type
- 7.3 India Demand Side Platform Market
- 7.3.1 India Demand Side Platform Market by Channel
- 7.3.2 India Demand Side Platform Market by Type
- 7.4 South Korea Demand Side Platform Market
- 7.4.1 South Korea Demand Side Platform Market by Channel
- 7.4.2 South Korea Demand Side Platform Market by Type
- 7.5 Singapore Demand Side Platform Market
- 7.5.1 Singapore Demand Side Platform Market by Channel
- 7.5.2 Singapore Demand Side Platform Market by Type
- 7.6 Malaysia Demand Side Platform Market
- 7.6.1 Malaysia Demand Side Platform Market by Channel
- 7.6.2 Malaysia Demand Side Platform Market by Type
- 7.7 Rest of Asia Pacific Demand Side Platform Market
- 7.7.1 Rest of Asia Pacific Demand Side Platform Market by Channel
- 7.7.2 Rest of Asia Pacific Demand Side Platform Market by Type
Chapter 8. Company Profiles
- 8.1 Google LLC (Alphabet Inc.)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
- 8.2 Amazon.com, Inc.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.2.4 SWOT Analysis
- 8.3 Adobe, Inc.
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 The TradeDesk, Inc
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Recent strategies and developments:
- 8.4.3.1 Partnerships, Collaborations, and Agreements:
- 8.4.3.2 Product Launches and Product Expansions:
- 8.4.4 SWOT Analysis
- 8.5 MediaMath Inc.
- 8.5.1 Company Overview
- 8.5.2 Recent strategies and developments:
- 8.5.2.1 Partnerships, Collaborations, and Agreements:
- 8.5.3 SWOT Analysis
- 8.6 Adform
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Products and Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
- 8.6.5.1 Partnerships, Collaborations, and Agreements:
- 8.6.5.2 Product Launches and Product Expansions:
- 8.6.6 SWOT Analysis
- 8.7 Microsoft Corporation (Xandr)
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 SWOT Analysis
- 8.8 SmartyAds
- 8.8.1 Company Overview
- 8.8.2 Recent strategies and developments:
- 8.8.2.1 Partnerships, Collaborations, and Agreements:
- 8.8.3 SWOT Analysis
- 8.9 Gourmet Ads
- 8.9.1 Company Overview
- 8.9.2 SWOT Analysis
- 8.10. Basis Technologies
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 2 Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 3 Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 4 Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 5 Asia Pacific Video Market by Country, 2019 - 2022, USD Million
- TABLE 6 Asia Pacific Video Market by Country, 2023 - 2030, USD Million
- TABLE 7 Asia Pacific Display Market by Country, 2019 - 2022, USD Million
- TABLE 8 Asia Pacific Display Market by Country, 2023 - 2030, USD Million
- TABLE 9 Asia Pacific Mobile Market by Country, 2019 - 2022, USD Million
- TABLE 10 Asia Pacific Mobile Market by Country, 2023 - 2030, USD Million
- TABLE 11 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
- TABLE 12 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
- TABLE 13 Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 14 Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 15 Asia Pacific Full/Managed Service Market by Country, 2019 - 2022, USD Million
- TABLE 16 Asia Pacific Full/Managed Service Market by Country, 2023 - 2030, USD Million
- TABLE 17 Asia Pacific Self Service Market by Country, 2019 - 2022, USD Million
- TABLE 18 Asia Pacific Self Service Market by Country, 2023 - 2030, USD Million
- TABLE 19 Asia Pacific Demand Side Platform Market by Country, 2019 - 2022, USD Million
- TABLE 20 Asia Pacific Demand Side Platform Market by Country, 2023 - 2030, USD Million
- TABLE 21 China Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 22 China Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 23 China Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 24 China Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 25 China Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 26 China Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 27 Japan Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 28 Japan Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 29 Japan Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 30 Japan Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 31 Japan Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 32 Japan Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 33 India Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 34 India Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 35 India Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 36 India Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 37 India Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 38 India Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 39 South Korea Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 40 South Korea Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 41 South Korea Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 42 South Korea Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 43 South Korea Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 44 South Korea Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 45 Singapore Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 46 Singapore Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 47 Singapore Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 48 Singapore Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 49 Singapore Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 50 Singapore Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 51 Malaysia Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 52 Malaysia Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 53 Malaysia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 54 Malaysia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 55 Malaysia Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 56 Malaysia Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 57 Rest of Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
- TABLE 58 Rest of Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
- TABLE 59 Rest of Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
- TABLE 60 Rest of Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
- TABLE 61 Rest of Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
- TABLE 62 Rest of Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
- TABLE 63 Key Information - Google LLC
- TABLE 64 Key Information - Amazon.com, Inc.
- TABLE 65 Key Information - Adobe, Inc.
- TABLE 66 Key Information - The TradeDesk, Inc
- TABLE 67 Key Information - MediaMath Inc.
- TABLE 68 Key Information - Adform
- TABLE 69 key information - Microsoft Corporation
- TABLE 70 Key Information - SmartyAds
- TABLE 71 Key Information - Gourmet Ads
- TABLE 72 Key Information - Basis Technologies
List of Figures
- FIG 1 Methodology for the research
- FIG 2 Asia Pacific Demand Side Platform Market, 2019 - 2030, USD Million
- FIG 3 Key Factors Impacting Demand Side Platform Market
- FIG 4 Porter's Five Forces Analysis - Demand side platform Market
- FIG 5 Asia Pacific Demand Side Platform Market share by Channel, 2022
- FIG 6 Asia Pacific Demand Side Platform Market share by Channel, 2030
- FIG 7 Asia Pacific Demand Side Platform Market by Channel, 2019 - 2030, USD Million
- FIG 8 Asia Pacific Demand Side Platform Market share by Type, 2022
- FIG 9 Asia Pacific Demand Side Platform Market share by Type, 2030
- FIG 10 Asia Pacific Demand Side Platform Market by Type, 2019 - 2030, USD Million
- FIG 11 Asia Pacific Demand Side Platform Market share by Country, 2022
- FIG 12 Asia Pacific Demand Side Platform Market share by Country, 2030
- FIG 13 Asia Pacific Demand Side Platform Market by Country, 2019 - 2030, USD Million
- FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
- FIG 15 SWOT analysis: Amazon.com, Inc.
- FIG 16 SWOT Analysis: Adobe, Inc.
- FIG 17 SWOT analysis: The TradeDesk, Inc.
- FIG 18 SWOT analysis: MediaMath Inc.
- FIG 19 Recent strategies and developments: Adform
- FIG 20 SWOT analysis: Adform
- FIG 21 SWOT Analysis: Microsoft Corporation
- FIG 22 SWOT Analysis: SmartyAds
- FIG 23 SWOT Analysis: SmartyAds
